Why Snapchat wouldn't exist without Apple?

Alan Joseph Alan Joseph
May 25, 2021 3 min read
Why Snapchat wouldn't exist without Apple?

Snapchat is an American based social media company. It is a multimedia messaging app which is developed by Snap Inc. Snapchat has a lot of features and one of the prime features of the company is that the message and the images that are sent are usually for a short period of time and later the users will not be able to access it.

Snapchat has around 265 million daily active users, with the app available in more than 30 languages. In this article let’s look at why the CEO of Snapchat had said that the app wouldn’t exist without Apple.

Snapchat – Latest News
Snapchat about Apples new Privacy Update
Steps taken by Snapchat towards Apple’s Privacy update
FAQ

Snapchat – Latest News

Evan Spiegel who is the CEO of Snapchat had recently conveyed that the mobile application Snapchat wouldn’t exist without Apple’s iPhone. This was regarding the new policy of Apple where they had conveyed that they would charge 30% fees on any in-app transactions on various platforms.

The CEO of Snapchat had conveyed that they don’t have any problem in paying the amount charged by Apple and to the rules set by Apple. He added that the company doesn’t have a choice but to accept the 30% fees charged by Apple but the company was happy to pay them in exchange for the amazing technology which is provided by Apple in terms of software as well as the advancements provided in their hardware.


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Snapchat Average Revenue per User
Snapchat Average Revenue per User

Snapchat about Apples new Privacy Update

Regarding the new update for the iPhone users with regards to privacy, Evan Spiegel has said that Snapchat is on the same page as of Apple and conveyed that they are aligned with the company to helping in protecting the privacy policy.

The CEO of Snapchat had also stated that their investment in the privacy policy made 10 years earlier is really paying off right now. The ATT is expected to create an impact on the advertising business model of social media companies like Facebook and Snapchat which the CEO of Snapchat is very well aware of.

Steps taken by Snapchat towards Apple’s Privacy update

Snapchat’s CEO has said that he is very well aware of how the update of Apple would impact their business model and he also said that the company has been working with their advertisers to in order to shift to the new ad tracking network of Apple.

Apple uses the ad tracking network to measure the effectiveness of the advertisements on the mobile applications. Spiegel has conveyed that the transition has gone smoothly for their business.


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FAQ

Does Snapchat work better on iPhone?

Some experts believe that snapchat works better on iPhone because it has different OS than android.

What are Apple's new privacy changes?

With Apple's latest software update, iPhone and iPad users will now encounter pop-ups in the apps they use, asking whether the user wants to allow the app "to track your activity across other companies' apps and websites.

Who is the CEO of Snapchat?

Evan Spiegel is the CEO of Snapchat.

Conclusion

The App Tracking business model of Apple had seen a lot of criticism including the social media giant Facebook claiming that this model was set to increase their profits and not keeping in mind the privacy of the users. However, the new feature is live for all iPhone users across the world.

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