Success Story of Ludo King - A Game from your Childhood!

Yash Gupta Yash Gupta
Jul 19, 2021 11 min read
Success Story of Ludo King - A Game from your Childhood!

Ludo King is a free board game developed by Vikash Jaiswal, who owns an Indian company named 'Indian studio Gametion Technologies Pvt Ltd.' Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

Ludo King has gained popularity in the period of global lockdown due to COVID-19. This can be seen with the fact that the game ranked No 1 in the Top Free Games Section in Play Store and Apps Store with around 100+ million downloads.

Know all about the Ludo King history, its business model, revenue model, owner of Ludo King, growth & more in the post ahead.

Vikash Jaiswal - Man Behind Ludo King
Ludo King - Parent Company
Gaming Idea of Ludo King
How to download & play Ludo King
Competitors of Ludo King
Growth & Revenue of Ludo King
Ludo King - Brand Ambassador
Ludo King - Business Model and Revenue Model
Ludo King - FAQs

Vikash Jaiswal - Man Behind Ludo King

Vikash Jaiswal is the founder of Ludo King.

Vikash Jaiswal is Ludo King Owner
Vikash Jaiswal - The owner of Ludo King

Vikash, Ludo King's owner, is a founding member of the Indian studio Gametion Technologies Pvt Ltd. He was born in Patna, Bihar, India, and did his schooling at one of the well-known schools there. After completing his schooling, he pursued his Bachelors of Engineering in the Computer Science department from MIT, Bulandshahar, India.

Ludo King developer Vikash was very fond of digital games from his childhood days and so he created a video game called โ€˜Eggy Boyโ€™ during his bachelor's degree program as a part of his thesis. The game was able to make its name and even got featured as โ€˜Game of the Monthโ€™ in PCQuest magazine. After completing his graduation from MIT, Vikash moved to Mumbai and started working as a tech lead for Indiagames Ltd.

After 4 years at his job, he quit in 2008 and started working on his dream project that is game development and so started his own gaming company named Gametion, with an investment of INR 2.5 lakh. They had a team of seven people. This game was first released on the iOS platform dated February 20, 2016, and after looking at its popularity, the game was released on other platforms. In the initial period, Gametion created simple browser games, but later on, they shifted their game platform to Android and iOS.

After a long period i.e. around October 2015, Ludo King founder Vikash Jaiswal came up with the idea to build a Ludo. The basic idea behind this game was to remember childhood memories while playing. This became their USP, as people felt nostalgic and started playing with their relatives and friends. This game has now become the most successful digital board game in the period of lockdown, as it was the best resource for passing time and chit-chatting with their friends and relatives.


GamesKraft Success Story - Creating World Class Gaming Experience for Indian Users!
With the availability of fast internet and smartphones, online gaming is gainingmuch popularity in India, especially among the youth. With this increasingcraze, many gaming companies are coming up with engaging and entertaining gamingoptions. Gameskraft, a Bangalore based startup in the online โ€ฆ

Ludo King - Parent Company

Ludo King is an Indian mobile gaming application that can be played free of charge. Ludo King is developed by Gametion Technologies Pvt Ltd, an Indian studio based out of Mumbai, India. The parent company of Ludo King is owned by Vikash Jaiswal, who is the founder and CEO of the company.

Gaming Idea of Ludo King

Ludo King has the same concept as the board game Ludo - a game that is popular among children during their childhood. This game is the digital version of Ludo. The main aim of this game is to move all 4 points from the starting place of your color house, around the board to the center of the board, also known as the home of the game board. The first person, who takes all his/her 4 points at the home center of the game board is declared as the winner of the game.

This digital game has four modes i.e.

  1. vs Computer
  2. Local Mode
  3. Online Multiplayer
  4. Private Multiplayer.

One of the best features is that here, the players can play with their Facebook friends in the online mode. Because of this feature, the game got popular in many different countries like Indonesia, Sudan, Brazil, and many other South Asian countries. A report also says that this game has overtaken Temple Run 2 in terms of its number of downloads.

How to download & play Ludo King

If you are already hooked into Ludo King and cannot resist your urge to plunge into this nostalgic game from your childhood, then donโ€™t worry because here we will put down some easy steps applying which you can download Ludo King right away without any hassles.

For Android mobile users -

Ludo King is delightful for all of you who are using android mobile. Hereโ€™s how you can download the game on your mobile devices:

  • Visit Google Play.
  • Type in Ludo King in the search bar that you will find there.
  • You will soon get an option that says Ludo Kingโ„ขregistered under Gametion Technologies Pvt Ltd.
  • Select the game and tap on the Install button right below the name of the game.
  • After the game is installed, now you can launch the game and play your heart out!

For iPhone users

No need to worry if you are an Apple iPhone user because the game is quite available for your guys too. Hereโ€™s how you download Ludo King without any delay:

  • You need to visit App Store.
  • Here, you will get a search blank where you need to type in Ludo King and then press Return.
  • As soon as you search with the term type in the box, you will get some suggestions where you need to choose Ludo King.
  • Here, you need to tap on the Get button.
  • After your game is downloaded perfectly on your mobile, you can now launch it and start playing it immediately.

For Desktop PC/Laptop users

If you are using a laptop or PC and you donโ€™t really use your phone that much but you still want to derive all the fun from playing Ludo King, then donโ€™t worry because this is how you can download it on your computer without a secondโ€™s delay:

  • First, you need to go to the Microsoft Store, if you are using a Windows computer.
  • Then, you need to search for Ludo King by typing the same and search for the term.
  • Now, you need to click on the Get option.
  • You need to OK all the other prompts that you receive.
  • After the game is downloaded to your system, you can run it and start playing it soon after.

Now that we are through with the methods of downloading Ludo King for a device, we can now proceed with the game. However, donโ€™t worry if you havenโ€™t played this game at all or you cannot recall how you played it in your distant childhood days because it is easy and you can learn it without wasting much of your time.

For all of you who are looking forward to playing this interesting game, Ludo King is a really easy game to play for fun in your pastime. The computer game is largely modeled on the physical board game, but unlike the latter Ludo King operates more or less automatically with the only choice that the players can opt for is to roll the dice and then they should select a token to move forward. Once they have the token, the computer will automatically take your pieces forward. Though the main attraction of the game is ludo on which the game is modeled, Ludo King also comes with a Snakes & Ladders game that you have probably played when you were young.

Different Modes of the Game

You can play Ludo King offline against your friends, challenge people on Facebook, and also play online against other players from all across the world. The game also supports an offline mode of playing where you can play with the computer and a Play & Pass mode, with which one can play the game locally by passing around the device.

Ludo King allows up to six players on a regular Ludo King game. In a particular game of Ludo King, the users are free to enable different themes for themselves, exchange emojis and chat with other players while the game is going on. This makes it much more fun and exciting for the users.


Top 17 Online Fantasy Gaming Companies in India
Fantasy Sports Gaming has secured top gear, increased over 25 times in 2019. Top 10 Online Fantasy Games: Dream11, halaplay, MPL.Players M.S. Dhoni, etc.

Rules of the Game

If you are interested in playing the game but it is the rules of the game that you arenโ€™t aware of, then here we list down some of the basic rules to play Ludo King:

  • Ludo King can be played between 2 to 6 players, where every player will have 4 tokens. The player who will manage to get all of the four tokens home first, which happens when the tokens will route their way to the center of the board, will be declared the winner of the game. The game shall continue to go on until every player takes their tokens home.
  • A token can only start moving from the base after six rolls out from the dice by the player.
  • In the game, if a player rolls out a six, then the player gets one more turn to roll the dice again.
  • If a player rolls six three times in a row, then it skips their turn.
  • If a token crosses the finish line, then the player would be able to roll another dice.
  • If a token gets on another token of any other players, then the earlier token gets captured and is dragged back to the base, from where it started.
  • The board has some safe squares, eight in total, which are denoted by colored boxes and starred boxes where if a token reaches then it cannot be captured by any other token.
  • Each player needs their tokens to get out of their base and move around the board to win.

Competitors of Ludo King

Ludo King faces stiff competition from similar games of the other brands like Ludo Club - Fun Dice Game, Ludo Club- Fun Dice Game, Ludo SuperStar, Ludo House, Ludo Talent- Super Online Game, Ludo All-Star- Online Ludo Game, King of Ludo, Yalla Ludo and more.

Growth & Revenue of Ludo King

Ludo King was first released on February 20, 2016, on the Apple App Store, and ever since it was released Ludo King was received with a warm welcome from players and non-players across the globe. The game had recorded 4 million installs in 2016 and by the end of May 2017, the game had already been downloaded 50 million times, which further crossed 118 million downloads in 2018.

The nationwide lockdown that was declared due to the onslaught of the dreadful COVID-19 disease resulted in boosting the overall downloads of Ludo King. The game witnessed around a 100% surge in gaming and downloads during the lockdown, AppsFlyer reports.

Due to the increase in the number of downloads and gaming, Gametion Technologies, the parent company of Ludo King has earned around $20 million in revenue in 2020. Ludo King is eyeing around a 5-10x jump in in-app transactions by the end of 2021.

Ludo Kingโ€™s parent company has earned $20 million in revenue, as reported at the end of the year 2020.

Ludo King - Brand Ambassador

Sonu Sood was signed as the brand ambassador of Ludo King in November 2020.


List of Brand Endorsed By Varun Dhawan
Varun Dhawan is an popular Indian actor that is known to charge over Rs 1 to 3 Crore for endorsements. Here is the list of brands endorsed by Varun Dhawan.

Ludo King - Business Model and Revenue Model

According to the statement of Vikash Jaiswal, the founder of Ludo King, the revenue of Ludo King has depended on its advertising for the last five years. The revenue from In-App Purchases (IAP) has been adopted by the company for the past two and half years.

Earlier in 2020, the proportion for Advertising and In-App Purchase (IAP) revenue was 80% and 20% respectively. However, Ludo King has already made some changes in its strategy towards the latter half of 2020. For instance, it has introduced small packs in the game with Rs 10 In-App Purchase, which contributed towards increasing the IAP revenues of the company and made the proportion 60%-40% for Advertising and IAP revenues, respectively.

Advertisements, as we have mentioned, are a major source of revenue for the company. Whenever someone clicks these advertisements, the game developer earns a good amount.

Also, the game often asks its users to play the whole advertisement video, usually in order to get an extra reward. This is also a part of the same revenue model.

The second model is that of selling Coins and Diamond. Many users often detect that they fall short of the supply of diamonds and coins. In such circumstances, they must have an option to buy more coins and diamonds with a nominal amount of money. This is the second revenue model that brings revenue for Ludo King.

Ludo King made a revenue of around $20 million at the end of 2020.

The game has been in the market for almost five years now and therefore, its economy, the coins, and the diamonds have already become quite overused. This is why Ludo King is trying to introduce many new features like new currencies and more, which will bring in more engagement. Furthermore, it is also looking to add in more in-app purchases to add to its overall revenue.

Ludo King has a huge user base, which is diverse in nature. The players of the game range from school goers to retired persons. The game has 60% of its users from India and the rest is mainly from Indonesia, Bangladesh, and Saudi Arabia. There are some payers from the UK, where it has started to spread recently.


The Rise & Future of Indian AdTech Industry
The AdTech industry is growing at a fast pace in India, So letโ€™s dive deeper to understand the rise and future of the Indian AdTech industry.

Ludo King - FAQs

Who is the owner of Ludo King?

Vikash Jaiswal is an Indian entrepreneur and the founder of Gametion Technologies Pvt. Ltd - the creator of Ludo King.

What is the Ludo King engine?

Ludo King is a mobile application game developed on the Unity game engine and is available on all the mobile platforms i.e. Android, iOS, and Windows mobile phones.

Ludo King is from which country?

Ludo King is an Indian free-to-play mobile game application developed by Indian studio Gametion Technologies Pvt Ltd.

Who is the CEO of Ludo King?

Vikash Jaiswal is the Founder and CEO of Ludo King.

Must have tools for startups - Recommended by StartupTalky

Subscribe to StartupTalky

Get the latest insights delivered to you right in your inbox

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.