Acquisitions by Swiggy: Building a Stronger Business Through Strategic Expansions

Swiggy has been making the lives of urban customers more convenient for customers since 2014. Since Swiggy was founded, it has acquired five companies and subsidiaries as it has expanded its empire and diversified its business. The leading on-demand food delivery platform is now a logistics hub of excellence.

Swiggy is a food tech company with its headquarters placed at Bangalore, India. The company was founded back in 2014 by the efforts of Nandan Reddy, Phanu Kishan Addepalli, Rahul Jaimini, and Sriharsha Majety.

The current CEO of the firm is Sriharsha Majety. Some of the most popular competitors of Swiggy are Fresh Menu, Zomato, Uber Eats, Grofers, etc. The six acquisitions made by Swiggy are:

LYNK Logistics
Dineout
Supr Daily
Forty-Eight East (48 East)
Kint.io
Scootsy Logistics Private Limited

LYNK Logistics

LYNK Logistics is a company that distributes fast-moving consumer goods (FMCG) to retail stores. LYNK, founded in 2015 and based in Chennai, works with FMCG brands to supply products to stores. It has a network of over 100,000 retail stores in eight cities.

Lynk is creating a complete platform to help consumer brands reach 80% of India’s buyers, who shop mainly at small Kirana stores. Using strong technology, they are improving how brands reach the market, building a modern supply chain for local trade, and making it easier for Kirana stores to get credit on a large scale.

They have partnered with many well-known consumer brands across India’s major cities and have a fast-growing network of Kirana stores.

Swiggy acquired Link Logistics in July 2023 for $23 million. This move marks Swiggy's first step into the retail business-to-business (B2B) sector.

Dineout

Dineout was born when its founders landed their first investment from Travel Boutique Online. They finally made their breakthrough when it was acquired by Times Internet. The startup has also expanded its empire over the years by acquiring inResto, Gourmet Passport, and Torqus.

Eventually, around 2016, they launched Dineout Plus coming up with brand-new offerings for their audiences like a corporate dining rewards program that gave a flat 25% discount at 5-star restaurants, and an exclusive bill payment wallet for diners: Dine Out Pay.

The startup has also come up with a month-long campaign GIRF (The Great Indian Restaurant Festival) to create amazing experiences and offer bigger deals for their customers. With their B2B and B2C services, they have partnered with many restaurants across their network of around 20 cities.

India's largest dining out and restaurant tech solutions platform helps diners discover restaurants and offers, enabling hassle-free reservations.

Swiggy saw the opportunity to expand its offerings in dining out table reservations and events with a leading dining out and restaurant tech platform on July 22, 2021. This will enable Swiggy to cater to every food occasion. Reach more customers and expand growth opportunities. Revolutionizing the restaurant industry. Improving the customer experience at the restaurant and delighting customers. Dineout was acquired by Swiggy in May 2022.

Swiggy: Delivering Happiness at Your Doorstep | Founders | Success Story | Vision | Mission

Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants. Read about Swiggy success story, founders, funding, vision, mission, tagline, business model, and more.

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Supr Daily

Supr Daily allows you to buy groceries through an online platform with a wide selection of organic and healthy foods.

Additionally, it also provides options from other categories such as baby care, pet needs, and more to your doorstep. Pioneering the grocery revolution in India, it is currently operating in more than eight cities.

The startup operates with the motto "Do more, with less" aiming to make their customers happy, and give them a stress-free start to the day and a superior consumer experience.

Swiggy acquired Supr Daily in 2018 to create a niche in solving critical consumer needs and fulfilling their daily orders, expanding its channels for revenue. Since then, the startup has been revamped to unlock its potential and share its mission with Swiggy.

Sriharsha Majety: Visionary Behind Swiggy

Discover the inspiring journey of Sriharsha Majety, co-founder and CEO of Swiggy. Learn about his early life, education, and the milestones leading to Swiggy’s success.

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Forty-Eight East (48 East)

Forty-Eight East is a food tech startup that brings you the cuisines of different nations: South Asia, South East Asia, Central Asia, East Asia, and the Middle East.

Providing international taste to its customers with a weekly changing menu in a quick-service restaurant setting. Starting with the idea of bringing different Asian delicacies beyond noodles and Thai food to the Indian people, Joseph Cherian started setting up a kitchen in Bengaluru Karnataka. He was joined by friend and chef Nabhojit Ghosh. Which later expanded from one kitchen to eight.

Things took a turn when Joseph Cherian joined Swiggy as COO after the startup was acquired by it in 2017. Swiggy acquired 48 East with the purpose of solving gaps in its consumer supply through various strategies. Equipping Swiggy with additional capabilities, broadening its senior leadership, and serving a more satisfying consumer experience.

Kint.io

The local Bengaluru-based AI platform known for designing and developing software was the first technology-led acquisition for Swiggy. Kint.io, which is led by Jagannathan Veeraraghavan and Pavithra Solai Jawahar, applies deep learning and computer vision to object recognition in videos.

Several founding members joined Swiggy's team to boost computer vision technology, consumer experience, and scale tech capabilities by bringing in entrepreneurial teams that solve unique customer problems. All the while leveraging the network and resources of Swiggy.

Swiggy made a smart move as consumer intent companies are rapidly growing to stay ahead of the game and make a profit in the long term. The aim is to use the platform to help people apply and discover restaurants using images and recommendations based on them. Enhancing the company's computer vision technology and improving the overall consumer experience.

Scootsy Logistics Private Limited

Starting with Ant Farm one can turn to Scootsy for quick, curated delivery across the city. The Mumbai-based startup was founded by former Times Internet chief executive Rishi Khiani, Sandeep Das, and Khiani the co-founders of Scootsy. The platform offers quality experiences to its discerning consumers.

Following an acquisition, the company further partnered up with Burger King. The experience of ordering from the platform itself is described as the closest one can get to eating at a fine dining establishment. They have a curated list of restaurants, food stores, boutiques, and gift shops to make your life easier and better.

Swiggy acquired Scootsy for approximately ₹ 50 crores according to sources in 2018. Swiggy plans to expand into new cities, tap into orders from high-end restaurants, and strengthen its restaurant network. Over time, Swiggy has transitioned Scootsy's operations to its platform and integrated Scootsy to deliver premium culinary offerings in Mumbai.

Conclusion

Swiggy has been in the market for almost 8 years. Swiggy was started as an online food delivery platform that is now operating in more than 500 Indian cities. Swiggy has a constant focus on implementing new technologies and creating data-driven marketing approaches.

In order to improve its services, Swiggy has acquired multiple startups along the path. The startups acquired by Swiggy are Dineout, Kint.io, Scootsy Logistics Private Limited, 48East, and Supr Daily.

FAQs

How much does Swiggy Acquire Dineout for?

Swiggy acquired Dineout for almost $200 million on 14th Feb 2022.

Did Swiggy Acquire Instamart?

Swiggy launched Instamart on 10 August 2020.

Has Zomato acquired Swiggy?

Swiggy is the biggest competitor of Zomato. However, there were reports of a stock-based merger proposed by Swiggy which eventually came to a dead end because of the difference in both companies' valuations and business ailments.

Swiggy acquired which company?

Swiggy has acquired 6 companies to date, which are LYNK Logistics, Dineout, Kint, Scootsy, Supr Daily, and 48East.

Swiggy is owned by which company?

Swiggy is owned by Prosus, SoftBank Group, and Accel and it was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini.