🔍Insights
Ching's Secret: From Roadside Stalls to Billion-Dollar Bite
Remember those greasy Chinese food stalls lining Indian streets? Ajay Gupta did, and from that familiar sight, he saw a billion-dollar opportunity. In 1995, a world before Swiggy and Zomato, Gupta's "Ching's" revolutionized the way Indians experienced "Desi Chinese," creating a category from thin air. Recognizing the Indian penchant for