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Nicole Perrin, Principal Analyst at research firm eMarketer made an observation, “The pandemic zapped us two years into the future on the e-commerce side.” The pandemic and its disastrous effect on the economy in 2020, forced companies to take a long and hard look at their advertising plans and platforms.
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Amazon is the largest online retailer across the world. In 2020, it generated revenue of US$ 120,968 million becoming the leading e-commerce market, globally. Approximately 197 million people use Amazon worldwide. In the U.S. alone 95 million people have Amazon Prime membership and spend an average of around
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World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going
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Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials. Companies have started investing heavily in video advertisements