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> The article is contributed by Shashank Jain, Co-founder, Strawfit (Bourgeon Foods LLP) Owing to a decade of technological advancement and the last few years of the pandemic, there has been a fundamental change in the way businesses and customers engage with each other. After the jolt that the traditional
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> This article is contributed by Mr. Sumit Gupta, Founder Whizard API and The Viral Pitch. Influencer marketing as a new-age marketing strategy has gained prominence over the period of time. Influencers are considered a beneficial medium that helps boost traffic generation in today’s times. However, what is often
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Influencers of all sorts have seen substantial growth in the last couple of years. An influencer can be anyone who does well on any particular platform and has a good number of followers to back them and their actions. With digitization, people all over the world can showcase their abilities
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In this era, people have a great influence on others as they idealize social media more than the real world. These people are popularly known as social media influencers. Often the so-called influencers have created a good fan base that is loyal and high on trust, while there are people