📖 Learning
One of the most significant long-term investments investors can make is in an initial public offering (IPO). Early on, investors can grow their cash by participating in the company's growth. However, plenty of examples of companies that made a great first impression on the stock market but eventually
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In the ever-changing corporate landscape, strategy is the compass that guides enterprises across turbulent waters to success. It refers to a company's strategic activities to create value for the organization and its stakeholders while gaining a competitive advantage in the market. A strategy considers the available resources and
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Google is known for its search engine, which is one of the most widely used on the internet. The company also offers a range of other products and services, including email, maps, productivity tools, advertising platforms, and hardware such as smartphones and smart home devices. In addition to its core
📖 Learning
Ever wonder what happens behind the scenes of a successful sale? It all starts with understanding the process of selling. Sales are the process by which goods and services are sold. When business and sales are combined, it is possible to create a powerful combination that can be used to
💻 SaaS
Spotify is a premium music streaming service and one of the most popular internet destinations. It's an excellent platform for musicians, artists, content creators, and other podcasters to share their work with a worldwide audience. Among the numerous digital media, Spotify possesses a number of traits that distinguish
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Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints. It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System. It is a chocolate-coated wafer which
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What's the first thing that comes to our mind, when we think about Jeans? Yes, your guess is right! It's Levi's. The widely famous American clothing brand whose denim jeans are worn by every second person. Levi's includes a sub-category of four
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In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising,
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Fashion standards have changed on a daily basis in response to trends, customer preferences, supply and demand. To maintain a favourable result, fashion enterprises should keep an eye on the market every day by manufacturing new designs that could bring good results. Have you heard of Paris Fashion Week, where
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Surviving and thriving in the business world requires forward-thinking and innovation. Category design is a strategic approach that uses points of view to win customers and increase brand awareness. The traditional method of creating products followed by rigorous marketing doesn’t always guarantee results. If you’re looking to establish
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Businesses run on the three basics, Men, Money, and Machinery. If you are in a situation, facing loss. You will want to keep your head above the water. Devise a good strategy. Take some steps to look for what it is that has got your head into deep waters. What
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For any business to grow, certain marketing strategies are required. These strategies when combined help in the promotion of the business. Among these, the most important strategy for any business is to gather more and more customers and expand their business on a larger scale. However, sometimes businesses fail or
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There are four main types of marketing techniques that are being commonly applied these days - offensive marketing, defensive marketing, guerilla marketing, and flanking marketing. Among these, defensive marketing is known to be the most revered one due to the low risks attached to it. Read on to know everything
📄Company Profiles
The evening tea, without snacks, sounds incomplete in a typical Indian household. A snack between meals to calm our hunger down, to keep the mind sane is also important. Basically, snacks are quite a significant part of our life. Over that, if it’s healthy, then it becomes the cherry
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Businesses are guided by business coaches, who help owners clarify their vision and determine how it aligns with personal goals. As a result of business coaching, the business owner can take their business from where it is now to where they want it to be in the future. Coaching and
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The price of a product is in fact the exchange value that we assign for a particular product or a service. It is in fact the only element of marketing that has a direct impact on the income of the company. This is the main reason why our pricing strategies
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Did you know 17% of small businesses fail because they lack a business model? Entrepreneurs now are the time to learn about this amazing business model canvas, which will make that stress go away. Here, I have taken the real-life example of Uber for this business model canvas. About Uber