Buyer Personas

🔍Insights

What Does the Persona of an Average Indian Consumer Look Like?

India accounts for 1/5th of the world's youth market. It means that a majority of buyers in India are within the age bracket of 18-25 which are easy to influence. Many businesses identify this as an opportunity to seize a large market share. However, Indian consumers are

📖 Learning

How to Create Detailed Buyer Personas? - A Stepwise Guide

You probably had a companion in your head when you were a youngster. They are known as buyer personas or audience personas in the context of social media marketing, although social media marketers also have them. However, in contrast to your imaginary buddy, these fictitious individuals are not created only