🔍Insights
> A wise man once said - 'Good Marketing makes the company look smart, whereas Great Marketing makes the customers feel smart'. Yes, the customers are definitely going smarter by the day, and all of this is not just led by the technological advancements and innovations that we
📄Company Profiles
In India, there has been a growing gap between the industry needs and the skills of students. A study by employability assessment company 'Aspiring Minds', carried out in 2017, shockingly revealed that 95% engineers in India are not fit for software development jobs. Technology is not something which
🔍Insights
Segmentation, Targeting, and Positioning - the STP approach is a model used by businesses to cater their customer segments in a more sophisticated way. Based on the the nature of organisation, objectives, industry, market scenarios etc., the STP approach differs. The overall market is catered by the businesses based on