📖 Learning
The psychology of a human being is complicated as well as interesting. When a friend or acquaintance refers you to a product to use, you definitely get a little curious about the said product or service, they make an appearance in your head. Imagine getting rewards by just referring a
🔍Insights
Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of sugary drink sold in soda fountains that gave birth to Coca-Cola. The naming credit of the beverage goes to Frank M. Robinson, as well as for designing the trademark still used today. Coca-Cola was founded in
🔍Insights
India has the world’s second-largest internet user population, with more than 350 million users connected and counting. According to the reports of Statista analysis, roughly 71 percent of these users come from small, lower-tier cities. This figure is unsurprisingly appealing and thanks to increased awareness and information access, these
🔍Insights
The launch of the deodorant brand Fogg in 2010 has taken the market by storm with its USP being ‘No gas, only Spray’. Fogg is a subsidiary of the Vini Group of Companies. It was the brainchild of Darshan Patel, the founder of Vini Cosmetics. The deodorant industry has over
🔍Insights
In marketing, you have to spend money to make money. However, the rise of social media and digital marketing has made it easier and quite inexpensive to market a business. Even small business owners can be creative with their marketing ideas and strategies. They can reach targeted customers with effective
![Marketing Strategies of Paytm [Case Study]](https://static.startuptalky.com/2021/01/paytm-2.png)
Marketing 📢
Paytm was established in 2010 and its parent company is One97. Vijay Shekhar Sharma is the founder of the company. Paytm has received a series of funding rounds from popular investors such as the Alibaba Group, Ratan Tata, Mountain Capital, etc. Smartphones with Android, iOS or Windows operating systems have