Detergent market

🔍Insights

Nirma's Dance to Detergent Dominance and Its Unexpected Decline

In the 1980s, an iconic TV ad featured the Nirma girl dancing to a catchy tune, marking the beginning of an unexpected business competition that eventually produced an unlikely Indian tycoon. Karsanbhai Patel, the son of a humble farmer and a science graduate, initially worked as a lab technician at

🔍Insights

Marketing Strategy of Surf excel: The Leader of Detergent Market in India

When it comes to marketing, every business has some tactics and strategies that help it to achieve the desired goals. A marketing plan describes a company's overall effort to acquire new customers. One of the most powerful marketing strategies a brand can employ is to have an excellent marketing strategy