Dove marketing strategy

🔍Insights

Dove Marketing Strategy: How It Stands Out Among Its Competitors

Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers. The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages,

🔍Insights

Dove’s Real Beauty Campaign | A Success or a Failure?

We have all been there, where our insecurity eats us alive, right? People make comments about other people's bodies for being obese, skinny, pretty, hairy, and other body-shaming comments without any hesitation or regret. It is at this point that we begin to take strangers' opinions personally,