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India, with its booming middle class, massive population, and one of the fastest-growing economies in the world, has always been a dream destination for global brands looking to expand their footprint. From food chains and fashion retailers to automobile giants and tech players, the lure of tapping into over a
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The Feast of Saint Valentine, commonly known as Saint Valentine's Day or Valentine's Day, is celebrated on February 14 every year. It began as a Christian feast day commemorating a martyr named Valentine. Through succeeding folk traditions, it has evolved into a significant cultural, religious, and
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Well, things weren’t the same as a decade ago, right? From purchasing perishable goods from the marketplace to getting them online within an hour, we have adopted new things along with the changes happening around us. If you go back to the 1980s, we never thought that we could
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Ingvar Kamprad, a 17-year-old carpenter, founded IKEA in 1943. IKEA is a well-known global brand today. It began with the sales of pens, wallets, and jewelry to satisfy consumer needs at reasonable costs. Today, IKEA focuses mostly on ready-to-assemble furniture, kitchenware, and home furnishings with the same motto. The introduction
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Ever wonder what happens behind the scenes of a successful sale? It all starts with understanding the process of selling. Sales are the process by which goods and services are sold. When business and sales are combined, it is possible to create a powerful combination that can be used to
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Marketing is the heart of a brand. If it doesn’t work properly, then the brand is as good as dead. Companies and brands often look for new ways to attract the attention of the people who can be their potential customers. Creative techniques of marketing are used to obtain
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Thinking about renovating your home? Isn't IKEA the first name that pops up in your head when you think about shopping for furniture? In recent times, IKEA has become the go-to option for young and old alike to shop for good quality, durable and affordable home décor pieces.
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IKEA is a Swedish multinational corporation that sells ready-to-assemble furnishings, kitchen items, and household items. IKEA is the world's largest furnishing retailer, with over 400 locations selling low-cost household goods to thousands of customers. Ingvar Kamprad, who was 17 years old at the time, founded it in 1943
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Have you ever thought about this? What is money? You might say that money is currency notes that are accepted as a legal tender by the government of a nation. Well, you are not wrong here but think more deeply, think of the concept of money, how it came to
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The path to success isn’t easy. One has to work hard, sacrifice comforts and walk on an obstacle-laden path. Some entrepreneurs came from wealthy families. Others have a rags-to-riches tale. Swede Ingvar Kamprad was one with literally no support and later on joined the list of the richest people