International Women's Day

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

📝Interviews

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

Performance marketing today requires a balance of creativity, strategy, and data-driven decision-making. Vidya Varadarajan, Director – Digital at Jacob Creative, brings this blend through her journey from copywriting to managing high-impact digital campaigns and Google Ads strategies. In this interview with StartupTalky, she shares how storytelling shaped her marketing mindset, her

By Apoorva Bajj
Building a Future-Ready Education Consultancy: Key Trends & Strategies

✍️ Opinions

Building a Future-Ready Education Consultancy: Trends, Business Models, and Growth Strategies

This article has been contributed by Ms. Ritika Gupta, CEO, Aaera Consultants.  Education consultancies offer information and counseling services to help students, professionals, and institutions make sensible academic and career decisions in a time of rapid technological advancement and shifting career landscapes. The education field has long since exceeded conventional

By Varun Bhardwaj