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This article has been contributed by Greeshma Unnikrishnan, Co-founder and Chief Operating Officer, Medprime Technologies. Technology is driving the world in a direction that was unimaginable centuries ago. Today we live in an interconnected world, driving innovation, automation, and transformation. The field of healthcare is no exception with the health
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This article has been contributed by Mr. Karan Shetty, Co-Founder, Claravest Technologies Pvt. Limited. Investing in real estate is not merely a financial transaction; it's a journey that requires careful navigation through many factors, particularly in the ever-evolving landscape of the Indian real estate market. As one embarks
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This article has been contributed by Atish Shelar, Chief Operating Officer (COO), Tech Fini. Emerging technologies in the financial services sector are transforming an industry that has remained historically resistant to change. Their large-scale integration and use throughout the financial services ecosystem have given rise to an explosion of new
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This article has been contributed by Mr. Kamil Khan, CTO & Director at Sellergize. Affiliate marketing has witnessed remarkable growth in India, presenting a lucrative avenue for individuals and businesses seeking online income. It is a performance-driven marketing approach, meaning blogs & influencers can earn commissions by promoting others'
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This article has been contributed by Jitender Ahlawat, Founder and Managing Partner, HJA & Associates LLP. One of the aspects that make a startup innovative is the unique idea and approach it takes to build solutions to both everyday challenges and unique ones. The idea forms the core of the
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This article has been contributed by Shreya Sharma, Founder and CEO, Rest The Case. NDAs are Non-Disclosure Agreements according to which anything mentioned in the agreement cannot be disclosed to anyone else apart from the permissions, and upon signing the NDA, the individual is bound to follow it. This way,
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This article has been contributed by Rohit Vadera, CEO, PURE EV. Global electric vehicle (EV) markets today differ widely, shaped by different levels of policy support, corporate activity, consumer preference and awareness, driving patterns, and cultural specificities. The success of EVs is being driven by multiple factors. Sustained policy support
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This article has been contributed by Sourabh Yadav, Founder, Qoulomb. "LinkedIn is a Goldmine for businesses" is the most overheard statement about LinkedIn. Come on!!! Today, everyone knows LinkedIn is a crucial channel for marketers, founders, and freelancers. But what most people miss out on is "How
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This article has been contributed by Aditya Anand, Chief Revenue Officer, Viral Fission. In today's dynamic marketing landscape, crafting a successful brand activation campaign requires marketers to navigate a plethora of choices and strategies. The challenge is not only to stand out amidst fierce competition but also to
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This article has been contributed by Mr Parry Singh, Founder and CEO, Red Fort Capital. The micro, small, and medium-sized enterprises (MSME) sector, which accounts for 30% of India's GDP and employs a staggering 111 million people, is vibrant and rapidly growing. In India, there are reportedly more
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This article has been contributed by Sagar Virmani, Group Account Head, The Marcom Avenue. Talking. Listening. Participating. Podcasting… It could be the last late-night cafe house happenings at the X formation of the Twitter office! The podcast has become a major and emerging genre of the audible revolution. Anyhow, 2004
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This article has been contributed by Divanshi Gupta, Director, The Marcom Avenue. Starting a business or growing an existing one requires marketing and branding. Like two sides of a coin, these two factors complement each other, guiding businesses towards success. Though often used interchangeably, branding and marketing are distinct forces,
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This article has been contributed by Melanie Fernandes, Chief Business Officer, P.Labs Ventures. A common aphorism in the business management space is that it’s cheaper to retain a customer than it is to acquire a new one. This maxim has stood the test of time for many companies
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This article has been contributed by Deepti Sharma, Director, ThinkerPlace. Today's digital world makes having a strong online presence essential for any business to succeed. This is especially true for ThinkerPlace. The brand encourages kids to learn beyond books, and in this exciting journey, they learn to make
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This article has been contributed by Anand Bhushan, CEO, EasyRecruit+ and EduCrack. In today's fast-paced and fiercely competitive business landscape, the key to sustainable growth and success lies in understanding and connecting with your ideal customer. These are the individuals or groups who not only have a genuine
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This article has been contributed by Aniish Shah, Founder and CEO, Earth Harvests. In this competitive world of business, acquiring new customers is often a daunting and costly task. However, if you are confident about your product and customer niche, one strategy that has consistently proven to be highly effective
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This article has been contributed by Nasir Shaikh, Group CEO, The Lexicon Group of Institutes, MultiFit, EduCrack, & EasyRecruit+, Associate Editor, Pune Times Mirror & Civic Mirror, Mediator, Leadership Life Coach, Conflict Coach (PCC), TEDx Speaker. In today's digital age, data is the currency of success. Businesses that
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This article has been contributed by Praveen Paulose, MD and CEO, Celusion Technologies. Customer retention entails initiating relationships with new consumers, building valuable connections with them that leave them satisfied with their choice of service, helping enhance their interaction with the brand, and leaving them with memorable experiences that they
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This article has been contributed by Dhruv Patel, Co-founder, Saleshandy. Does your job involve reaching out to total strangers through cold emails? If so, deafening silence and frustration would be your constant companions. We know how it feels. Does that mean you should give up on cold emails? Definitely not.
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This article has been contributed by Shiraz Khan, Founder/Director, Spicetree Design Agency (SDA). A report published by Kalaari Capital revealed that there are around 80 million online content creators in India, including video streamers, bloggers, influencers, and physical product creators. Of these, only 1,50,000 could monetize their
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This article has been contributed by Bindu Ramachandran, Sr. GM of Training and Development, Clove Dental. Embarking on a dental career filled with boundless opportunities and growth requires a transformative approach that sets you apart from the competition. Enter Interview as a Service (IaaS), a game-changing solution that empowers aspiring
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This article has been contributed by Balaji Jagannathan, Co-founder and Director, Paycorp.io. The global landscape of trade and commerce has witnessed remarkable advancements in recent decades, particularly in terms of the speed at which goods and services can be transferred across borders. However, the same cannot be said for
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This article has been contributed by Dr. Sairaj Patki, Assistant Professor, Psychology, FLAME University. The Sony World Photography Awards unveiled the winning entry in their creative photo category in March: PSEUDOMNESIA: The Electrician, a black-and-white image of an older woman embracing a younger one. The shot is described in the
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This article has been contributed by Sanjay Kalirona, CEO and Co-founder, Gizmore. In the rapidly evolving business landscape, the rise of direct-to-consumer (D2C) and e-commerce models has revolutionized the way companies connect with their customers. These digital platforms provide unprecedented opportunities for businesses to engage with their target audience directly