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Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the
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Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand's claim by lending his personality, popularity, and status in the field of the Brand or any other established field that
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Your favorite carbonated sugary beverage and 6th largest military in the world? What? It sounds pretty unusual. Doesn't it? It all started in 1959 with the then Soviet leader Nikita Khrushchev going gaga over a cup of Pepsi offered to him by the Vice President of the Pepsi
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Food companies are adjusting their ways of creating and advertising their products to keep up with the trends. Food industries are influenced by technological improvements either directly or indirectly. Artificial Intelligence (AI) is having an impact on food production and processing, making it easier and faster for businesses to create
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Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled
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A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share
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Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paper Boat. India is a land of diversity. This variance extends to language, culture, food, attire, and whatnot. From Jal-jeera, the popular drink of north
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The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer. Arshad Warsi has received tons
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The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and
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Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will
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