OYO Rebrands Parent Company as PRISM to Drive Global Expansion and Growth
In order to better represent its enlarged worldwide portfolio and long-term vision, Oravel Stays Ltd., the parent company of the lodging chain OYO, relaunched itself as PRISM. On September 7, the firm declared that the OYO brand would remain its primary consumer-facing identity in the low-cost hospitality sector. OYO was