✍️ Opinions
India leads in the handcrafted product market. Rural areas in India have a huge contribution to the manufacturing of handmade crafts and products. People in villages are highly skilled in crafting. They have started their small businesses and customers are quite satisfied with them. Still, their reach is quite limited.
Government Scheme
With the Economy of India badly affected due to the COVID-19 pandemic add the loss of jobs for lakhs of migrant workers during the lockdown, a scheme by the name of 'Garib Kalyan Rozgar Abhiyan' or 'Rural Job Scheme' was launched by the Honourable Prime Minister
News 📰
The Rural areas in India are still deprived of the fast internet connections as well as e-services that are available to the Urban population of the country. India has been advocating the concept of Digital India for a very long time and it has been really successful in the Urban
📖 Learning
The emergence of Rural and Remote areas into marketing is untapped potential and so there’s an emphasis on the need to explore them. Marketers over the past few decades, with innovative approaches, have attempted to understand and give opportunities to rural markets. Rural marketing is an evolving concept, and