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As per Statista, global Software as a Service (SaaS) market revenue is projected to reach $339.10 billion in 2024, with an expected annual growth rate (CAGR 2024-2029) of 19.28%, reaching $818.80 billion by 2029. The SaaS market is growing rapidly, making SaaS marketing one of the top
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A successful Software as a Service (SaaS) content marketing strategy is essential for attracting and retaining customers. The below steps encompass identifying your target audience, analyzing their pain points, researching keywords, setting campaign goals, tracking progress, producing compelling content, effectively distributing it, and continuously monitoring and optimizing results. Identify Your
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> The article has been contributed by Bistriti Poddar, Chief Communication Officer, uKnowva SaaS or software as a service makes use of cloud technology that allows users to access the software virtually from any location with the help of a device connected to the internet. With the proliferation of the