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Cricket is now much more than a game played with a ball and bat. A lot of major corporations have been interested in being involved with this sport because of how powerful it has become as a commercial entity. Many corporations have showcased their creative side in their commercial efforts
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The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the
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Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine's list
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Star Sports, a group of Indian pay television sports channels owned by Star India, was previously a part of ESPN Star Sports operations based in Singapore. Star India, in 2013, took over the Indian business, relaunched channels under the unified Star Sports banner, and became a subsidiary of The Walt