Valentine's Day - The Much-Coveted Love Story of Numbers and Statistics

So, that day of the year is finally around the corner when friends, families and individuals celebrate love, compassion and relationships with their loved ones. It is not just another celebration, or a simply special day as one may think as it is equally important when it comes to business and economics, globally. It is a revenue driving force in many essential sectors across the globe and this blog is a testament of what valentine's day promises to be - for the gifting industry and anything that connects to it.

From flowers to jewelry, and from teddies to clothing, the numbers speak a different story about the importance of Valentine's day and its impact on economies.

Dive into the Valentine's Day Business Statistics:

Valentine's Day Sales - A Dive into the Number Game (USA)
In the US Valentine's Day Scene - In Depth Analysis
Valentine's Day Predictions 2021 - Pandemic, so what?
A 360-Degree Overview Of Valentine's Day
From the Indian's Point Of View - The Growing Significance

Valentine's Day Sales - A Dive into the Number Game (USA)

  • $27.4 billion - yes, that is what the Americans spent on Valentine's Day 2020.
  • $5.8 billion - worth of jewelry bought by US consumers on the eve of Valentine's Day 2020.
  • $196.31 per person - The average amount spent on Valentine's Day per person.
  • $106.22 - The average amount spent by women on Valentine's Day.
  • $291.15 - The average amount spent by men on Valentine's Day.

Valentine's day business statistics
Average spent by Men and Women on V-day

In the US Valentine's Day Scene - In Depth Analysis

  1. Americans spent $27.4 billion on Valentine's Day in 2020 which was a huge surge, an increase of 32.36% to be apt, the $20.7 billion spent on the same in 2019 seemed like a smaller and outdated number, thanks to the growing need to display their affection among Americans.
  2. An increase in YoY increase in average spendings has become a trend over the time, on top of a healthy increment in the spending pattern of an average person on the verge of the Valentine's Day. The statistics show that there has been a more than 43% increase in the spending pattern from 2017 to 2020, which is quite impressive.
  3. 52% of the total expenditure were on spouses & partners, a steady 9% decrease in the expenses as compared to the previous year. This reflects a paradigm shift in the mindset of the millennials who are gradually opening up to spending on family and friends as well.
  4. 1/4th of the US bought something for their beloved pets, which makes up for a very interesting stat and a welcome figure, to top everything else. $1.7 billion was spent on buying gifts for their furry friends, an all-time high in the history of Valentine's day.
  5. Americans and their love for jewelry and dinner dates was evident in the numbers itself. $5.8 billion spent on jewelry, which remained the go-to gifting choice for 21% of the consumers. Over one-third of the Americans who celebrated the day, preferred a dine-out with their loved ones.
  6. Red roses and candies remained the medium to express love & gratitude for Americans who spent $2.3 billion on flowers and plants that makes up a healthy 37% of the total consumers. More than 50% of the total consumers bought candies too, nearing 36 million pounds of chocolate for Valentine's Day.
  7. Men spent more to buy things for their partners and loved ones and it comes as a no-brainer since that has for long, been the case when we consider the numbers side by side. Men spent $26.05 billion on Valentine's, compared to $23.92 billion spent by women, a 8.90% deficit which could've put them on par with men had they spent more.

Best Products to Sell for Valentine’s Week
Valentine’s Week is going to begin in from 7th Feb and will continue till theday of love,14 February. Valentine’s week is the week for people to celebratelove and lovers come together to celebrate this occasion. Valentine’s week is also a week for producers and companies to launch their bestprod…

Valentine's Day Predictions 2021 - Pandemic, so what?

Valentine's Statistics
Valentine's Day Predictions 2021
  • $21.8 billion - yes, you heard it right! 3 out of 4 people involved in this day feel that celebrating this day is important. If you think that they're just saying for the sake of it. NRF predicts that despite everything that the pandemic has spoiled in the US, 73% of the people think that celebrations are important, courtesy - the COVID-19 pandemic.
  • $11.7 billion - the significant other/spouse will be showered with appreciation, love and gifts. The prime purpose for the celebrations, they make up more than 50% of the total expenditure.
  • $5.2 billion - people in the US will spend upon family members and friends which comes as a welcoming statistic, because at the end of the day, Americans do realize that the day is to show gratitude to anyone you love or admire.
  • $4.8 billion - to be spent on children, classmates, teachers, pets, co-workers and others. The numbers are significant when we compare it to the previous year, which even if low are important because the world is recovering from the wrath of COVID-19.
  • $164.76 - The expected average amount to be spent by the Americans on this valentine's day. Even though $30 less than what was spent in 2020, the numbers are powerful and considerable.

Top 6 Marketing Ideas on Valentine’s Day for your Business
Isn’t this the exact same time when shops, businesses begun to close down lastyear? Oh yes! What a tumultuous or rather exceptional year 2020 had been. Onefull year since the global pandemic hit India, and finally we’re on the road torecovery… and so is the economy. Businesses are showing signs …

A 360-Degree Overview Of Valentine's Day

Valentine's day statistics
360 Degree overview of Valentine's day
  • As of now, In the US - Valentine's Day is a  $27.4 billion industry, that is promising enough to grow YoY until COVID-19 pandemic led to the global slowdown that will be reflected this year.
  • In Australia, AU$377 million is spent on presents, whereas Newzealanders spend $216 million on Valentine's week shopping.
  • Almost 151 million greeting cards are exchanged on the V-Day.
  • Red roses, which are considered as the symbol of love and remain extremely popular during the Valentine's Day - are grown and sold in large numbers. In 2019, approximately 224 million roses were sold where a dozen of them was priced around $97.22 , registering a 2.5% YoY increase.
  • Chocolates, cards and jewellery remain the most sought after gifts on Valentine's Day.

How Profitable Valentine’s Week are for the Companies?
Valentine’s week, the week to celebrate love and to be all loved-up andmushy-gushy, Valentine’s day is about gifts and celebration. It is a great timefor couples to celebrate their love using materialize gifts. Valentine’s week isa great time for companies to selling and earning great profits. Th…

From the Indian's Point Of View - The Growing Significance

  • INR 30 Crore worth of rose stems exported from India in 2019.
  • E-commerce transactions expected to stay somewhere around 20-30 Crores for V-Day.
  • Women spent 35% more than men, a complete opposite when compared to the US.
  • Roses, chocolates and cards remain popular, in India as well.
  • 50% Y-o-Y growth registered in the starter premium segments when it comes to gifting.
  • INR 5k-10k is the average amount spent by Indians on the eve of the Valentine's Day.

Valentine's day Facts & statistics

On a final note, Valentine's day holds a special place for consumers and people across the globe owing to the roots of love, compassion and empathy it vibes for. However, it holds even more importance from an economic point of view since, a number of industries are directly or indirectly dependent upon this day for all of their business and revenues. The gifting industry is one of the main industries largely dependent upon this day for their operations and revenues. Despite the pandemic, the V-Day market promises to grow over the time, irrespective of the temporary slowdown that we are witnessing nowadays.

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About Shruti Jalan

I've been expressing through pen for a few years now. Here to share startup stories you want to hear or you must hear...from most reliable sources. Happy reading, happy learning!
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About Jeenal Jain

  • Bangalore, India
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