Pricing for YouTube Premium in India is Hiked by Up to 58% Across All Plans

YouTube Premium

Nitin Konde, Apoorva Bajj

Aug 28, 2024 — 3 min read

Pricing for YouTube Premium in India is Hiked by Up to 58% Across All Plans

Subscription rates for YouTube Premium in India have been sharply raised by Google, with certain plans seeing increases of up to 58%. All three types of plans—student, individual, and family—are now subject to the new pricing structure.

In order to maintain their memberships, current customers must accept the revised tariffs, which were sent to them by email. YouTube says the price hike is necessary to fund the platform's creators and artists as well as to enhance Premium features.

With a 12.6% increase, the monthly student plan is now INR 89, up from INR 79. The individual monthly package, meanwhile, is 15% more expensive at INR 149 compared to INR 129. With a price increase of 58% from INR 189 to INR 299, the monthly family plan is now the most expensive option. With this family package, you may subscribe to YouTube Premium and share it with up to five people.

There have also been price changes to the specific prepaid programs. Prepaid plans are now priced at INR 159 per month, INR 459 per quarter, and INR 1,490 per year. All YouTube Premium subscribers, whether new or old, will be subject to these price changes.

Benefits of Being a Paid User

The premium version of YouTube provides users with access to all of YouTube's original content, as well as the ability to watch videos on YouTube without interruption from advertisements, as well as to download them offline. The YouTube Premium membership comes with access to the YouTube Music Premium service.

According to the firm, these decisions are not made lightly, and this upgrade will enable us to continue to develop Premium and provide support to the creators and artists that you watch on YouTube. There has been an increase in the number of emails sent to existing premium subscribers, requesting that they consent to the new fee. The correspondence indicates that the subscription will terminate prior to the implementation of the new price on the subsequent billing date in October if no action is taken by the upcoming billing date in September.

Google’s Recent Growth

In November 2022, YouTube announced 80 million paying subscribers; by February 2024, that number had risen to over 100 million across YouTube Premium and YouTube Music. According to Alphabet CEO Sundar Pichai, who announced in January that Google's subscription business surpassed $15 billion per year, this development is in line with the company's overall surge in subscription revenue.

As part of its efforts to guarantee that content creators get paid, YouTube warned in April that third-party ad-blocker app users might experience buffering problems or error warnings. Reiterating its position against ad-blocking third-party apps, the business emphasized that ads help creators and keep the platform accessible to users all around the world.

"When third-party apps comply with our API Services Terms of Service, we have no problem allowing them to use our API. However, if we discover an app that does not, we will take necessary measures to safeguard our platform, creators, and viewers," YouTube said in a community announcement.