Zaiba Sarang, Co-Founder of iThink Logistics, on Redefining E-commerce Shipping with AI-Driven Solutions

In this interaction with StartupTalky, Zaiba Sarang, Co-founder of iThink Logistics, shares her journey of creating a tech-driven logistics platform. iThink Logistics is one of India's most popular shipping software, offering innovative logistics solutions to over 26,000 pin codes in India.

She discusses how the company addresses industry inefficiencies by leveraging AI to improve real-time tracking, optimise delivery routes, and reduce RTO for e-commerce businesses. Sarang also sheds light on the company’s expansion plans, the challenges women face in securing funding, and offers advice for aspiring entrepreneurs looking to make their mark in the tech and logistics sectors.

StartupTalky: What inspired you to start iThink Logistics, and how did you conceptualize the brand?

Ms. Sarang: iThink Logistics was born out of a need to address the inefficiencies we observed in the logistics sector, particularly for e-commerce businesses. We envisioned a platform that could simplify logistics, provide real-time visibility, and offer personalized solutions tailored to the needs of Indian businesses. The idea was to create a brand that stood for innovation, reliability, and customer-centricity, helping businesses of all sizes optimize their supply chain operations.

StartupTalky: What is the USP of iThink Logistics that sets it apart from competitors in the logistics industry?

Ms. Sarang: Our USP lies in our technology-driven approach and our step patented NDR process which reduces the RTO of our sellers by a big margin. iThink Logistics integrates advanced AI and machine learning algorithms to implement real-time tracking and predictive analytics. Additionally, our platform is highly customizable, allowing businesses to tailor logistics solutions according to their unique needs. Our commitment to transparency, customer support, and seamless integration with multiple carriers also sets us apart in the industry.

StartupTalky: Can you outline your current expansion plans and the business model that supports them?

Ms. Sarang: We are focused on expanding our footprint in Tier 2 and Tier 3 cities across India, as well as increasing serviceability to more countries. Our business model is built on scalability, leveraging a cloud-based platform that allows for easy integration and expansion. We’re also enhancing our AI capabilities to support this growth, ensuring that our platform remains agile and responsive to market demands.

StartupTalky: What are the latest advancements in AI technology in logistics, and how are they integrated into your platform?

Ms. Sarang: Recent advancements in AI, such as predictive analytics, and autonomous sorting systems, have been game-changers for logistics. At iThink Logistics, we’ve integrated these technologies into our platform to offer features like Connect+ for efficient order confirmation, WISMO for real-time tracking, and NDR for managing undelivered shipments. These tools help us streamline operations, reduce delivery times, and enhance customer satisfaction.

StartupTalky: How does your technology address common challenges in the logistics and shipping industry?

Ms. Sarang: Our platform addresses key challenges such as lack of transparency, and delays in delivery. By utilizing AI and machine learning, we can predict potential delays, optimize delivery routes in real time, and provide customers with up-to-date information on their shipments. This not only improves operational efficiency but also builds trust with our clients by ensuring consistent and reliable service.

StartupTalky: What growth opportunities do you see for AI-enabled courier platforms in the next 2 years?

Ms. Sarang: The next two years will likely see significant growth in AI-enabled courier platforms as more businesses recognize the value of automation and data-driven decision-making. We expect to see AI playing a crucial role in last-mile delivery optimization, demand forecasting, and personalized customer experiences. There’s also potential for AI to revolutionize cross-border logistics, making international shipping more efficient and cost-effective.

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StartupTalky: How can AI help MSMEs select the right logistics partner for their needs?

Ms. Sarang: AI can analyze vast amounts of data to provide MSMEs with insights into the performance, reliability, and cost-effectiveness of different logistics partners. By using predictive analytics and machine learning, AI can recommend the best partners based on specific business needs, such as delivery speed, geographical reach, or cost constraints. This allows MSMEs to make informed decisions, ensuring they choose the right logistics partner to support their growth.

StartupTalky: What are the key tools and technologies that drive your daily operations and success?

Ms. Sarang: Our daily operations are powered by a suite of advanced technologies, including real-time tracking systems, and automated billing and remittance tools. Additionally, we rely on cloud computing for scalability, data analytics for performance monitoring, and customer relationship management (CRM) systems to ensure we maintain strong connections with our clients.

StartupTalky: Can you share details on reaching the 100 crore milestone for FY 23-24 and its significance?

Ms. Sarang: Reaching the 100 crore milestone for FY 23-24 is a testament to our team’s hard work, our commitment to innovation, and the trust our clients place in us. It signifies our ability to scale effectively while maintaining high standards of service. This achievement also reflects the growing demand for efficient and reliable logistics solutions in India, especially in the e-commerce sector. Our growth has doubled every Financial year and we aim to achieve that this fiscal year as well.

StartupTalky: What challenges do women face in securing funding for their businesses, and how can these be overcome?

Ms. Sarang: Women often face challenges such as gender bias, limited access to networks, and a lack of mentorship when securing funding. To overcome these obstacles, it’s crucial to build a strong business case, seek out supportive networks and mentors, and advocate for more inclusive funding practices. Additionally, fostering confidence and resilience is key to navigating these challenges successfully.

StartupTalky: What advice would you give to aspiring entrepreneurs looking to enter the tech and logistics sectors?

Ms. Sarang: My advice is to stay curious and adaptable. The tech and logistics sectors are rapidly evolving, so it’s important to continuously learn and embrace new technologies. Focus on solving real-world problems with innovative solutions, and don’t be afraid to take calculated risks. Building a strong team and fostering a culture of collaboration will also be critical to your success.

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