The Indian startup ecosystem is well known for its versatility, thereby home to some of the best companies in the world across industries. Starting from OLA, which ruled the transportation sector, Zomato which ensures that you don’t work with an empty tummy, to OYO, which provides affordable hotels for tourists and travelers, there’s no dearth of market leaders. One such unique venture is BigBasket. This startup provides home delivery services for grocery items and is a major name in the circuit.
The grocery retail market in India is growing at around 20% CAGR. E-grocery accounts for only 0.1% of this share. As per statistical data, the online grocery market is expected to be around $10 billion in coming time. Thus, bigbasket.com has its hands in a pie with a bright future. Abhinay Choudhari was able to build an empire through bigbasket.com; let’s find out how.
Abhinay Choudhari's BigBasket
The dot com bubble burst was a deciding factor behind the fortune of many big organizations that are wildly influential today. But, it was far from a smooth journey for these companies. The founders of big basket, including Abhinay Choudhari, had similar experience. They decided to use the lessons learnt from the dot com bust and create a website that could firmly face obstacles of any kind. The five founders of BigBasket initially created a website named Fabmart.com in 1999. This was supposedly India’s first e-commerce store. However, the team realized that not only India but even the rest of the world wasn’t ready for this kind of an online store.
Within a short period, Fabmart merged with a brick and mortar chain and by 2006, the founders of Fabmart sold the company. The turning point for the FabMart founders came in 2011. They wanted to try their hand at something new, an out-of-the-box offering. The result was bigbasket.com.
Bigbasket.com is one of the leading online grocers in India today. The company offers same-day delivery across cities with 99.3% on-time delivery, 99.5% order fill rate, and no questions asked on customer return policy. These parameters have highly contributed to BigBasket’s success. BigBasket has also implemented new options like fresh cut fruits and vegetables and a range of recipe mixtures. A bakery has been launched in Bangalore that delivers bread on order. The company has both iOS and Android apps to allow customers to order groceries any time, any place. There are unique features like “Smart Basket”, a prediction engine about what a customer needs more often.
Also Read: Big basket Success Story
The Path To Success
Abhinay received a first round investment of nearly 10 million USD from Ascent Capital. This funding was used to expand BigBasket’s reach in the market. For many startups in India, the biggest issue is sustaining their business model in this country of diversity and differences. After researching for over nearly 5 years, Abhinay and his team realized the best way to make their presence felt was by providing personalized service to people across Indian cities.
BigBasket has taken into consideration the eating habits in different Indian locations; this is a major reason behind people being loyal to BigBasket. The company increased the availability of leafy greens in Mumbai and the supply of a special kind of rice in Bangalore. BigBasket ensures no compromise on the quality of its products. To improve customer experience, the BigBasket team ensured near time-perfect delivery services for their customers.
While the company has grown into one of the biggest Indian brands, BigBasket still faces intense competition from local startups like LocalBanya, PepperTap, and Grofers. The company was facing heat from many rivals and hence, it was time for Abhinay to gather his team and plan new strategies for BigBasket. The aim was to race ahead of everyone. BigBasket grew its presence in 25 cities with a combination of 150 million customers and considering the expansion, Abhinay decided it was time to bring in a partner. The team aligned with Alibaba which boosted the company’s image over the next two years.
Abhinay is an inspiration for many. In an age where rising from the lowest rung of the ladder is more than just a challenge, he and his team established a company after the dot com bubble burst. BigBasket has grown at such a rate that celebrities like Shahrukh Khan endorse the brand. Under Abinay’s leadership, bigbasket.com plans to not only retain its position as the largest online grocery store in India but also become a major player across the globe.