Address Advisors: Leading the Way in Real Estate Advisory and Consultancy

The real estate sector is one of the most globally recognised industries. It incorporates four major asset classes: residential, retail, hospitality, and commercial. The growth of this sector is well complemented by the expansion of the corporate environment and the increasing demand for allied industries such as automobiles, manufacturing, banking, consumer durables, and more. Additionally, the rise in urban and semi-urban accommodations has further fueled growth. It is also expected that the real estate segment will attract increased investment from non-resident Indians (NRIs), both in the short term and long term.

Address Advisors, as the name suggests, are highly spirited, richly experienced, thoroughly professional, and technically sound advisors. Based in Bengaluru, Address Advisors is a Real Estate Advisory and Consultancy Firm specialising in the sale, purchase, and leasing of properties. The firm advises and helps clients find the best address, whether commercial, industrial, residential, owned, rented, or shared.

In this article, learn more about Address Advisors, its founders, its startup story, future plans, and more.

Address Advisors - Company Highlights

Address Advisors- About and How it Works
Address Advisors- Industry Details
Address Advisors- Founders
Address Advisors- Startup Story
Address Advisors- Name, Logo and Tagline
Address Advisors- Vision and Mission
Address Advisors- Products/ Services
Address Advisors- Revenue Model
Address Advisors- Startup Launch
Address Advisors- Customers/ Clients
Address Advisors- Challenges
Address Advisors- Achievements and Client Relationship
Address Advisors- Future Plans

Address Advisors- About and How it Works

Address Advisors is a client-centric real estate advisory and consulting firm engaged in providing solutions to investors, developers, MNCs, individuals, etc. expanding the team to beyond 200+ members with a strong digital presence and completely bootstrapped.

Address Advisors is a Real Estate Broker firm offering services such as investment management, re-financial structuring, leasing, selling, purchase, etc, and covers the various real estate asset classes such as Residential, Commercial (Corporate Real Estate), Warehousing & Logistics, Land & Industrial, Hospitality, etc.

An Address today has come a long way from being a mere necessity to an identity that speaks of stature; to a resource that enhances efficiency; to an environment that optimizes ergonomics. Just as you trust your Doctor, we take pride in understanding the pulse and beyond.~ Sunny Mogra and Bhawana Khetan.

Address Advisors- Industry Details

Post-Economic Liberalization, when India opened its doors to the world, a wave of economic growth hit the country. Everyone wanted a bite of the immense opportunities that came with it, especially in real estate. This marked the entry of international real estate players in India. Since real estate was a fragmented market and an unorganized sector up until very recently, a lot of these companies were misguided by the realtors. The market lacked a professional setup that was going to help these companies from allied industries with their real estate needs.

So, the idea was to first penetrate the market, make the clients understand the value addition a professional organization would bring to the table, and then enter the areas occupied by other competitors. The company caters to a range of real estate requirements, starting from those of an individual to a startup to small industries and even to huge corporate giants.

Address Advisors Target Market

Currently, Address Advisors hold a market share of 7-8% of the overall industry with services in commercial, land, industrial, residential, hospitality, and retail segments. Presently, Address Advisors is headquartered in Bangalore and is on the growth trajectory to increase market presence by about 50% year on year.

The real estate industry in India was valued at approximately USD 477 billion in 2022 and is expected to reach USD 1 trillion by 2030. Looking ahead, Indian real estate has the potential to become a USD 10 trillion market by 2047, contributing 14-20% to the country’s GDP. Retail, hospitality, and commercial real estate are also growing significantly, providing the much-needed infrastructure for India's growing needs.

The built environment industry is at an inflection point where new technologies such as Artificial Intelligence will seamlessly transition into the brokerage industry paving new paths for streamlining the practice further. With RERA into effect, there will be more standardization and legalized ways of doing transactions. This industry is on the path to maturity as is seen in the gigantic policy changes in recent years. The founders of Address Advisors see this as having a positive impact on buyers and the team serving this industry.

How to Start a Real Estate Business in India in 2023

Starting a real estate business requires planning, research, obtaining licenses and registrations, and finances. Learn how to start a real estate business in India.

StartupTalkyGorish Dua

Address Advisors- Founders

Bhawana Khetan and Sunny Mogra are the co-founders of Address Advisors.

The co-founders Ms. Bhawana Khetan, and Mr. Sunny Mogra have known each other for the past 25 years. They had a successful stint together at Cushman & Wakefield, where they were both handling different businesses for the firm, Sunny always had an entrepreneurial zeal to start something on his own.

The diverse skill sets that each of them possesses and the seamless synergy the two can bring to the table lend their partnership an edge over the others. Hence, getting on board for the idea behind Address Advisors didn't require much convincing. The mutual respect between the two with their belief and support for each other’s talent and growth has allowed Address Advisors to scale heights so quickly.

The clarity of the thought process, exuberance, and the ideology behind the startup was what brought the founders together.

Bhawna believes there is no better partnership than theirs in the industry and it's a no-brainer that their synergy resulted in magic. They have very different roles owing to their inherent capabilities and there is a very clear distinction between the roles. Sunny is more of a thinker. He is in charge of marketing and taking the company forward while Bhawana is the muscle behind the company. She handles everything related to execution.

Address Advisors- Startup Story

They wanted to create an Indian-homegrown company that would be the pioneer for setting the benchmark for real estate consulting services in India. Their driving belief is that they can raise the quality and standard of service levels in the advisory business. Address Advisors’ commitment to its clients, its integrity, and a non-wavering ethical policy have allowed it to deliver spaces that surpass the expectations of customers.

The formulation of the company, apart from the factors mentioned before, was also driven by the new process it set up to revolutionize the traditional way of working. There is immense scope to execute fresh ideas, inculcate new thought processes, and create a conducive atmosphere of learning and growth in the changes brought about by Address Advisors.

Bhawana and Sunny were part of the real estate industry for a long time and wanted to raise the bar on the service levels provided to clients not just on paper but also in reality.

The idea of validation came when a lot of their co-workers wanted to become a part of the journey. The confidence shown by colleagues and friends in the ideation of Address Advisors spoke volumes about the duo's faith in the business plan. Numerous clients were ecstatic to hear the idea that Bhawana and Sunny started a venture of their own. These customers continue to participate in the brand-building process. Their continued support validated their efforts and the very premise that the market missed a venture like theirs.

Address Advisors- Name, Logo and Tagline

Bhawana and Sunny started a company named Real Estate Solutions Team (REST) immediately after leaving their jobs. As the business picked up speed, different verticals were established to handle different service lines, the company rebranded itself as Address Advisors. It was the first step towards building a brand identity. A professional organization suggested the name Address Advisors since it could echo easily with the international community as well as the local home-grown community.

Both the founders believe in simplicity and authenticity. Thus, they wanted a logo that works across all platforms and resonates with the work the firm does. Real estate is driven by location and the Google Pin is an apt logo that simply drives home the point that Address Advisors helps with one's address-related requirements.

Address Advisors play an advisory role and not simply brokerage work. That is the idea the company wanted to portray in its name and logo. Simplistic to the point and not to go overboard with it.

Tagline: Address Advisors | Your Address, Our Advice

Address Advisors- Vision and Mission

The company has the vision to become a one-stop shop for any and all real estate consulting and brokerage solutions. Their mission is that the name Address Advisors should become synonymous with setting up the benchmarks and standards for real estate consultancy services within India and globally.

They have observed that most Indian companies follow international standards, but they wanted to establish new benchmarks through their company that would become the new standards other companies could aspire to achieve.

They inherently believe that their firm, which is an Indian home-grown company, can be a pioneer in this field and blaze the path for young budding entrepreneurs who wish to enter this industry.

Address Advisors- Products/ Services

Address Advisors is in the service-orientated industry, and its work practice involves servicing clients with the right knowledge, skill, and attitude.

The firm's innovation lies in the quality and execution of the service it provides. It understands that the real estate needs and requirements are different for different people. They offer tailored services such as micro and macro analysis to their clients, depending on their requirements, to help them make informed real estate decisions.

Earlier, the real estate spending of companies was not very highly reflected on the balance sheet, but now it is a substantial amount. So, Address Advisors' expertise helps them make an informed decision about their business plan and create a better business sense for themselves.

Their innovation also lies in the manner in which it executes advisory roles. It works not only as a typical real estate broker but also advises clients based on real estate knowledge. Address Advisors also believes in cross-selling. Most of the time it happens that a client comes with a particular requirement, but on understanding his needs, the firm understands that he also has real estate requirements pertaining to different asset classes.

Their integrated work structure allows them to service multiple needs of the clients at once. This has been a differentiator for them in this IPC world. The focus is on multiple problems of the client and not just getting done with the deal/transaction. It may sound very cliché, but the magic lies in execution. And execution is something the company has innovated.

Address Advisors is among the few startups lucky to have a thought process or core business value that hasn't changed. The company's initial thought process was raising the bar with client servicing. With each passing year, it has grown; its policies have become better; they have set up new benchmarks for the industry, but the core business value and the idea with which Bhawana and Sunny started this company hasn’t changed.

Address Advisors- Revenue Model

They are a broking company. The firm is currently servicing residential, commercial, land, industrial warehousing, hospitality, and retail asset classes. Address Advisors' revenue model is brokerage.

Address Advisors- Startup Launch

Bhawana and Sunny have been a part of this industry for the last 20 years. When they left their previous organization, they didn’t contact any of the clients they had worked for previously, since they believed they were attached to the brand they were working for. There were quite a number of clients they had locally won for their previous organization, who chased them out and wanted to continue working with them irrespective of the brand name.

It was these previous clients who believed in them and in their services, irrespective of the brand. These clients became the starting point of the company and they still continue to work with them to date. Their unshaken belief in both Sunny and Bhawana, gave the duo a lot of confidence in what they did and continue to do. That’s what has kept them going.

Top 12 Creative Real Estate Marketing Ideas to Attract Customers to your Business

If you are planning to market your property business online, here are some best ideas that will surely attract customers to your real estate business.

StartupTalkyDamini Bhandary

Address Advisors- Customers/ Clients

For the first three years, they didn’t do any campaigns. They were blessed with an immense amount of client referrals, and cross-referrals and so didn’t have the time to create any marketing campaign. The word-of-mouth publicity was spreading fast in the client community which believed that theirs was the consultancy firm to work with as they deliver what they promise.

Address Advisors- Challenges

Hiring the right resource is one of the many challenges that the company faces. Though the real estate sector is humongous, and every Indian knows about real estate the way they know about cricket, when you come to the practical aspect of real estate, the reality is different. There is a lot of aptitude and attitude changes that a person needs to make or come with to serve in this part of the industry.

And not everyone is cut out to be a part of this industry. It is an industry with limited skilled resources, and very few can execute their jobs to the best of their abilities. Since this is one of the few industries that can create a huge financial impact on the client one is servicing, a piece of wrong advice can lead to a massive drain of the financial resources of the client.

Address Advisors- Achievements and Client Relationship

Sunny Mogra and Bhawana Ketan have won a couple of awards, but mostly they haven’t participated in many. They have been hustling and trying to grow and create “an impact with their clients.” According to the founders, the fact that their clients always welcome them with a smile the next time they see them is the biggest award anyone can ask for.

Their biggest achievements are divided into three parts:

1. The first is being able to go home every day knowing that they have served the client in the right manner.
2. The second is seeing the happy faces of those who have worked with them. That gives them a lot of high and the energy to keep hustling more.
3. The last is when clients come back to them repeatedly for advice.

It may not always lead to a monetary benefit, but the fact that clients approach them every time for guidance gives them a feeling that they have done things right!

Address Advisors- Future Plans

Bhawana and Sunny-led Address Advisors are already establishing their footprints across India in all major cities and look forward to going beyond the country to establish offices in other countries by 2026. Their speed of growth has been phenomenal and they are already one of the fastest-growing real estate firms in the country. They hold a strong vision to take a homegrown brokerage business global.

FAQs

What is Address Advisors?

Address Advisors is a Bengaluru-based real estate advisory and consulting firm specialising in the sale, purchase, and leasing of properties.

Who are Address Advisors founders?

Bhawana Khetan and Sunny Mogra are the co-founders of Address Advisors.

What services does Address Advisors offer?

Address Advisors offers various services such as investment management, re-financial structuring, leasing, selling, purchase, etc., and covers the various real estate asset classes such as residential, commercial (corporate real estate), warehousing & logistics, land & industrial, hospitality, etc.