9 Proven Lead Generation Strategies for Growing Real Estate Business

Sunita Singh Sunita Singh
Jun 4, 2022 6 min read
9 Proven Lead Generation Strategies for Growing Real Estate Business

There is a rising trend in demands for small and big properties in the real estate business due to the continuous growth of industries in big cities. People are searching for short-term rental homes and investments in big properties. In this highly competitive real estate market, property builders and real estate agents need to fix at least 80% results to get leverage in the market. Lead generation is the biggest goal for them so they can expect to capitalize on the best opportunities in the end.

Lead generation is a challenging task in the real estate business. It requires to personalize communication at every stage of the sales cycle. The first step is to build trust in your fresh prospects which can be used to get extra mileage further in the sales process. Mouth referrals work quickly and give good returns!

Understand the market trend and implement the best strategies to generate constant leads in real estate. There are a lot of ideas you can apply on tried and tested basis but I am listing out the best strategies that certainly will increase your pipelines with fresh prospects.

1. Acquire Networks
2. Join Marketplace
3. Ask for Referrals
4. Build Partnerships with Local Businesses
5. Leverage Social media
6. Employ Video Marketing
7. Create Content Marketing Campaigns
8. Optimize Your Website for SEO
9. Attend Expos and Tradeshows

1. Acquire Networks

Networking means in the real-estate business is to make connections with potential prospects with an idea to convert them into a reality. There is no harm to start with the traditional way of marketing like getting into the doors of the neighbourhood, introducing your best offers, calling numbers to potential buyers, distributing pamphlets and flyers, and so on.

It increases your network but in the digital age, you have to keep pace with modern technologies to run on the same track. You have a better chance to attract and convert leads through relevant content and incentivized deals.

You can contact your target customers through email marketing and make them aware of your lucrative offers for their delights. It keeps alive your name and brand in your networks. According to the survey of NAR conducted in 2020, 88% of buyers purchased their homes through real estate agents only.

To expand your real estate network:

  • Create a user-friendly website with enriching UX design, easy navigation, clear and simple information, detailed description of the area, amenities, sizes, price, landscape views, and graphical and statistical presentation of progress report to display a professional outlook. Your website is a medium through which your clients know about you.
  • Engage with the community, join business events, participate in local groups, and gatherings and expand your social circle.

2. Join Marketplace

Add your properties in the marketplace where prospective clients can know about details and communicate with you. The online marketplace can generate leads in a short time.

Facebook and Instagram have effective marketplace to promote the real estate housing business. There are so many advertising houses/groups on social media where you can join and advertise your properties. You can discuss with people, know their expectations, promote your deals with attractive prospective and offer incentives and discounts also.

Collect leads data, their interest, and price range, then keep track of leads and improvise your process and strategies as needed. Start personalized communication with leads based on their interest and showcase your offerings that target their demands.

3. Ask for Referrals

According to the NAR survey, 64% of sellers found their agents through referrals from friends, neighbours, or relatives. Referrals do half the task done and you just need to nurture your leads than pursue them to listen to you. Ask for referrals from your old buyers and satisfied clients.

Referrals work like a magic and automatically generate leads for you. If you are new, you can have contact with some organizations on mutual interests and in return, they can refer to your name.

Lead generation in the real estate business is a quite challenging task and you are stressed to increase your efficiency by converting most of the leads into the actual buyers. Your focus should be on making personal contact, building relationships, and fixing one-on-one meetings with the leads to get the quality output.

It is essential to make a comprehensive strategy for tracking and managing leads, making phone calls, pursuing personalized communication, emailing, and physical meetings so you can analyze the process and work on shortcomings.

4. Build Partnerships with Local Businesses

Build mutually beneficial partnerships with insurance companies, personal bankers, lenders, near about hospitals, bakeries, hardware, etc, and try to co-host events for forming common clients. Offer discounts to clients for using referred connections so you and your partners can nurture leads for common growth.

5. Leverage Social media

Social Media Marketing is an indispensable strategy that cannot be excluded in the age of digital marketing. Facebook, Instagram, LinkedIn, and Twitter are popular mediums to exploit the potential of online resources. LinkedIn creates professional networking and through LinkedIn ads, you can have potential leads. Facebook and Instagram are cost-effective lead generation mediums that enable to join different online groups and events to communicate with target clients.

You can give a personal touch to your content and post-eye-catching visuals to gather traffic. Facebook ads and Facebook groups create target audiences who are easy to track and manage in the lead generation process. You can evaluate your success rate and decide to further continue on ads or look for other strategies.

6. Employ Video Marketing

According to a survey, 73% of prospective clients are interested in watching the video about the house properties. YouTube videos are an effective medium to communicate with your leads and impress them with enticing landscape views of buildings, gardens, and apartments.

Use a good camera, lighting equipment, sound narration, and editing software to give it a professional touch. Create an impacting video that covers all aspects of marketing strategies including, client interviews, live question and answer streaming, agent profile, yearly progress, real estate events, and information.

7. Create Content Marketing Campaigns

Create email templates, newsletters, and blogs to communicate with your subscribed leads. You can convey your leads about valuable insights, discounts, mortgage rates, best listing, and relevant details about your existing and upcoming housing projects through regular newsletters and email communication.

Organize your subscribed leads on various criteria and interests and send them relevant promotional content. Apart from this, articles and client testimonials, backlinks, community news, and social media links can also contribute to bringing leads to your content.

8. Optimize Your Website for SEO

Buyers often search on Google for new homes and properties so a good search engine ranking increases your visibility. SEO optimization and keyword-rich content increase Google ranking for your blog content in the search engine. Update your website or blog with valuable content and time-based trends or events. Search engine visibility increase website traffic and generate online leads for your content.

Segment your leads based on their interaction with the websites, demographics, and interests, and create buyer’s personas to tailor emails, educational materials, and newsletters. It enhances personalization and target communication with leads.

9. Attend Expos and Tradeshows

Local or global events and tradeshows are good platforms to showcase your real estate projects and create awareness about your name and brand. Communicate with potential buyers or partners, distributes some flyers, and pitch the ground to generate leads for your real estate property. You also can have an opportunity to meet with industry experts and gain insights into the latest and upcoming trends.

Conclusion

Applying strategy is not enough if you are not aware of its progress or lacking, analytically. You need to constantly evaluate your current strategies to track their progress in the lead generation and conversion process. However, there is no fixed strategy to generate real estate leads, you have to be flexible enough to implement changes in your current strategy or apply a new one if fresh prospects are coming into the sales funnel.

Be agile to incorporate any new strategy; sometimes take a step back, analyze and then move forward with the set target. Always be ready to experiment with a fresh outlook along with the flow of knowledge about market statistics and trends.

Nurture your leads with trust, and positive relationships and constantly engage them in communication to fix sales deals within an expected time frame. Your satisfied clients can contribute to spreading your name further by positive reviews and references.

FAQs

How to generate leads for real estate?

You can optimize your website for SEO, join marketplaces, ask for referrals, build partnerships with local businesses, and leverage social media.

What are some of the types of real estate leads?

Referrals, Organic, Portals, PPC, and Social Media

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