Launch of aisle 3's new business division in India

Jeenal Jain Jeenal Jain
Sep 12, 2021 3 min read
Launch of aisle 3's new business division in India

Fast-growing London-based eCommerce startup aisle 3 has launched a new division in India as it continues on its rapid growth trajectory. Aisl3 India Pvt Limited initially launched with a team of 12 and plans to triple the size of the team in the next year.

aisle 3 is a disruptive eCommerce marketplace that aims to fix the current fragmented shopping experience creating a 'universal view of online shopping'. By aggregating all offers into a single screen, aisle 3 will save Shoppers hours of research across a myriad of open tabs, boards, spreadsheets, or note apps.

The move to formally launch in India ensures that the UK-based company shows its commitment to the team, offering them the same personal security as a full-time employee. The local HR team is based in Vadodara, with an Ahmedabad in-house recruiter reporting to the CEO of aisle 3 Thomas J. Vosper.


Startup Story of aisle 3: The Universal View of Shopping
Read about how aisle 3 is disrupting the eCommerce marketplace with the use of AI & ML algorithms. Know aisle 3’s business model, story & more

Initially based in Ahmedabad, the business expects to open up to three new offices across the country in the next year (2022) as the team blends the β€˜new normal’ of remote working with the desire to return to luxury offices alongside their colleagues. The tech team in India is focused on using innovative Machine Learning & AI algorithms to match up offers without any effort from the retailer.

According to Thomas J. Vosper - β€œHaving hired entirely remotely across five continents during Covid, we continue to be impressed by the tech talent in India. In less than a year the team has built a web crawler that discovers products, uses AI to transform and enrich product data alongside neutral networks to aggregate products and place a β€˜personal shopper in your pocket’.”

He continued: β€œWhen we closed our last round of investment we were positive we would allocate funds to lay roots in the local market and increase our commitment to better support the team that had previously operated as independent consultants. They are all excited by the big challenges we are tackling. I’m really excited to see how the business and team scales over the next 12 months.”

eCommerce startup aisle 3 has now raised more than $600,000 in pre-seed funding in just six months and is interested in speaking with experienced angel investors and VCs in India. Some of the most credible names in eCommerce have already backed the founders’ vision for a new, disruptive eCommerce marketplace offering truly personalized experiences for large networks of engaged shoppers.


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