Asa Griggs Candler - Founder of The Coca-Cola Company

Megha Rani Megha Rani
Oct 12, 2021 6 min read
Asa Griggs Candler - Founder of The Coca-Cola Company

Asa Griggs Candler was the Founder of Coca-Cola. He bought the Coca-Cola recipe from chemist John Stith Pemberton worth $1,750 in the year 1888. Candler established The Coca-Cola company in 1892 and developed it as a major company. Moreover, he was elected as the 41st Mayor of Atlanta, Georgia. He served as the mayor of the city from 1916 to 1919. He was also a Builder in Atlanta as he elevated few buildings in Atlanta.

Asa Griggs Candler- Biography

Name Asa Griggs Candler
Born 30 December, 1851
Born Place Villa Rica, Georgia, U.S.
Died 12 March, 1929
Life-span 77 years
Nationality American
Profession Businessman, Politician
Known for Founder of Coca-Cola; Mayor of Atlanta
Father Samuel Charles Candler
Mother Martha
Marital Status Married
Spouse Lucy Elizabeth Howard
Sons Charles Howard Candler, Asa G. Candler, Walter T. Candler, Wllliam Candler
Daughter Lucy

Asa Griggs Candler- Personal Life
Asa Griggs Candler- Early Life
Asa Griggs Candler- Coca-Cola
Asa Griggs Candler- Mayor
Asa Griggs Candler- Builder
Asa Griggs Candler- Philanthropist
Conclsuion
FAQ's

Asa Griggs Candler- Personal Life

Asa Griggs Candler was born in Villa Rica, Georgia. He was born to Martha and Samuel Charles Candler. His father, Samuel was a merchant, property owner, a member of legislature of South Carolina and fought in the Creek War of 1836. Asa Griggs Candler was raised among eleven of his siblings. He was married to Lucy Elizabeth Howard, who died in 1919. He and his wife raised five children namely, Charles Howard Candler, Asa G. Candler, Lucy, Walter T. Candler, Wllliam Candler.

About Asa Griggs Candler

Asa Griggs Candler- Early Life

Asa Griggs Candler was a druggist in 1888. He met John Stith Pemberton and was fascinated by the carbonated drink he had developed. The drink was made with the essence of brewed cocoa leaves, caffeine, carbonated water and sugar. Candler bought the Coca-Cola recipe from Pemberton, worth $2,300.


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Asa Griggs Candler- Coca-Cola

Coca Cola Logo

Asa Griggs Candler founded The Coca-Cola company in 1892. He labelled the brand in the following year and gave out the first surplus to the company's shareholders.

The company started disseminating Coca-Cola nationwide in US by 1895. The very first export was sent to Cuba in 1899. After two years, the company started exporting to Europe as well. He came up with a "$1 contract" implying the rights of Coca-Cola bottle in the US to be sold only for $1. Initially, the company sold Coca-Cola as a drink that relieved mental and physical weariness.

In 1903, Candler decided to unfasten the cocaine ingredient from the cocoa leaves before mixing them with the drink. The extracted cocaine was then sold to pharmaceutical companies. After outstretching an annual advertising budget of $1 million, the company created the iconic Coca-Cola bottle via Root Glass Co. in 1915.


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Asa Griggs Candler- Mayor

Asa Griggs Candler was a prominent figure among civic leaders. He gave up his day day to involvement in the Coca-Cola company as soon as he got elected as the mayor of Atlanta, Georgia in 1916. The amount of cocaine was reduced by 50% in Coca-Cola drink by 1917 and Candler accorded most of the stocks to his children by 1919. They later sold their shares to a corporate investors led by Ernest Woodruff.

He took office as a Mayor in 1917. He balanced the city budget and synchronized the city with revamping efforts after the Great Atlanta fire of 1917, which demolished 1,500 homes. He also made personal loans with an eye to achieve infrastructure reforms in Atlanta by providing necessary water and sewage facilities.

Asa Griggs Candler- Builder

Asa Griggs Candler erected a building called the Candler Building, which was regarded as the tallest building of Atlanta in 1906. The twisted carved decorations with seventeen stories tall building was not less than a five-star hotel at that time. Currently, it is situated at the Peachtree and Auburn streets of New York. Candler Building has secured its place in the National Register of Historic Places, with the significance of its architectural detail. The Candler Building was opened in 1912.


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Asa Griggs Candler- Philanthropist

Asa Griggs Candler was a philanthropist as well. He set down sincere efforts and furnished various schools and universities. He funded Emory University and aggregate worth counts to $7 million. He paid to Emory University to relocate it from Oxford University, Georgia to Atlanta. He has also established the Candler Hospital in Savanna, Georgia.

In the year 1926, Asa Griggs Candler suffered from a stroke and never recovered thereafter. He exhaled his last breath on 12 March, 1929 at Wesley Memorial Hospital in Atlanta, Georgia. He is buried at Westview Cemetery located on the west side of Atlanta.

Conclsuion

Candler established The Coca-Cola company in 1892 and developed it as a major company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

FAQ's

Who was Asa Griggs Candler?

Asa Griggs Candler was the Founder of Coca-Cola. Candler established The Coca-Cola company in 1892 and developed it as a major company.

Who bought Coca-Cola from Pemberton?

During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G.

Who made Coca-Cola famous?

Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

How much did Asa Candler sell Coca-Cola for?

He improved the manufacturing process and built Coca-Cola into one of the most prosperous U.S. businesses. Under Candler, the firm was most successful in the South. He sold the business in 1919 for $25,000,000. Candler also devoted his energy to philanthropy.

Why is Coke so addictive?

In fact, carbonation makes any drink much more addictive, according to Wenk. Those bubbles add a small amount of acidity, which when combined with sugar intensifies the euphoric β€œreward” feeling, Wenk explained.

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