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India's liquor industry has been experiencing unprecedented growth in recent years, making it one of the fastest-growing beverage markets globally. According to the Indian Council for Research on International Economic Relations (ICRIER), the market size of the Indian liquor industry was estimated to be 52.5 billion
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When one looks back in time, one will notice how different the marketing strategies were. But those strategies worked fine for the generation ruling then. However, if you try to apply the same marketing techniques today, they will not give you profitable results. It is because the needs and preferences
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Real money or revenue for a SaaS does not lie in customer acquisition. You might get thousands of users signing up and then ghosting away. A user that does not even use the product can not convert anyway. So, where to lay focus at? Activation rate. Activation rate is a
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In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder
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Fundraising is the formal word for seeking funding to expand your business if you are a tech firm in its early stages. A convertible note is a financial tool that is most frequently suggested for this purpose. However, we must first comprehend equity to comprehend how those operate. Here we
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As an expression goes, "Worry is just imagination used in an unproductive way." That simply means that if you don’t plan a schedule, then you either end up in trouble or fail to achieve the plan, which automatically results in an unproductive act. This is why planning
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Just like Westerners have the NBA, we have the IPL. Every year, we gather around the television with our family to watch who will take home the IPL trophy. All the credit goes to Lalit Modi, one of the world's top businessmen, for introducing IPL, which has enthralled
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In spite of their hardships, those who are physically or mentally challenged serve as an inspiration and an example that "Anyone can do anything". Recently, there has been much buzz about how entrepreneurs are changing the world, but little about how differently-abled entrepreneurs are changing perceptions. There