Bdiapers- India's First Hybrid Cloth Diapers

Avantika Bhardwaj Avantika Bhardwaj
Dec 01, 2020 9 min read
Bdiapers- India's First Hybrid Cloth Diapers

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“Can we use Diapers for babies? Cloth or disposable diapers? Are diapers safe for infants? How often should I change my baby's diaper?” These are some basic issues that every parent has to go through in the early days of their new-born babies. So, parents have resorted to disposable diapers to keep their babies dry and comfortable. But how safe are these diapers for new-borns?

The initial phase of parenthood is hectic because you strive to give the best to your baby. While diapers can make things easier, using diapers for longer periods generates heat. So, changing diapers frequently is the key to ensure that your baby is dry, comfortable, and healthy. Bdiapers is India's first and only hybrid cloth diaper that can hold a washable or disposable insert and solution to many new parents.

Bdiapers- Company Highlights

Company Name Bdiapers
Headquarter Bangalore
Founder Amrita Vaswani
Founded 2019
Sector Baby Goods / Apparel
Website bdiapers.in
Registered Entity Name Earths Best Marketing LLP

Bdiapers- About
Bdiapers- Founder
How Bdiapers Started
Bdiapers- Name, Logo and Tagline
Bdiapers- Vision and Mission
Bdiapers- Target Market Size
Bdiapers- Products/ Services
Bdiapers- Business and Revenue Model
Bdiapers- Startup Launch
Bdiapers- Customers/ Clients
Bdiapers- Challenges
Bdiapers- Competitors
Bdiapers- Recognitions and Achievements
Bdiapers- Future Plans

Bdiapers- About

Bdiapers is a hybrid diaper with a cloth shell that works with chemical-free disposable nappy-pads. These diapers come in a patented two-part pouch system that separates the “cloth” from the “diaper”. The disposable nappy pads are bleach, fragrance & dye free hence hypoallergenic and do not cause a rash. The cloth shells are sized and trendy in design, and we offer a complete range of healthy diapering solutions for conscious, green parents.

Bdiaper is India's first and only hybrid cloth diaper  that can hold a washable or disposable insert. These work in a 2-part system with a cloth shell and a removable waterproof pouch that holds the insert pads. The cloth shells come with matching T-shirts, headbands, and bandana bibs to complete the look, and make for comfortable and stylish clothing for the baby. While the disposable inserts are fragrance, bleach, and dye-free hence hypoallergenic.

Bdiapers- Founder

Bdiapers is founded by Amrita Vaswani.

Bdiapers Founder | Amrita Vaswani
Bdiapers Founder | Amrita Vaswani

Currently, Amrita is running the company along with her team. She completed her MBA in Australia and has over 10 years of consumer marketing experience from companies such as Colgate Palmolive, Microsoft, and American Express.
Bdiapers has 4 full time and 3 part-time folks along with some freelance content writers and all the full-timers are involved in every aspect of the business. They are all entrepreneurial, customer-focused and they all love babies

How Bdiapers Started

Ecofriendly Bdiapers
Ecofriendly Bdiapers

Bdiapers is a labor of love that came out of Amrita’s own experience of diapering her two boys. Her older son was prone to rashes; she was tired of chemicals in disposable diapers, and while Amrita was committed to cloth diapering, she was missing the convenience of disposables. She looked around for a diaper that was healthy, easy to use, eco-friendly, and affordable but she couldn’t find one that would fit the bill.

Amrita then started the design of Bdiapers with a home machine and a tailor. The first set of disposable inserts were imported and biodegradable, however when they relaunched in 2019, they decided to make their product completely made in India, and they are still searching for a completely biodegradable disposable insert that can be locally manufactured.

The diaper itself has gone through several versions since 2016 when Amrita’s 2nd child was born. The first lot of Bdiapers were made with matching T-shirts to make these as complete pieces of clothing, versus just an accessory.

From that, they have had several changes in designs (including the method with which we attach the pouch) and our disposable inserts as well. We had a lot of success initially with new moms and their first set of customers was very excited about the concept. Amrita, then, had to shut down due to personal reasons and since her relaunch in 2019 they have had several satisfied customers. Bdiapers’ first channel partners were Firstcry, Amazon, and Flipkart and since then the company has grown to be present at almost all eCommerce portals.


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Bdiapers- Name, Logo and Tagline

How they became Bdiapers is a story of serendipity. They started back in 2015 as Bumchum Diapers however due to a personal tragedy, Amrita was unable to further expand the business at that time. When they restarted in 2019, someone had taken over their brand and registered Bumchum so they weren’t able to use it anymore. By then the “B” was already a part of their existence, hence they decided to call themselves “Bdiapers”. They are very happy with their new brand.

Bdiapers- Vision and Mission

In the short term, Bdiapers is looking to create knowledge around the concept of Hybrid Diapers and create awareness about the hazards of using single-use disposable diapers on the baby's health and her environment. They wish to seek feedback on their new system of diapering and work towards a completely green (i.e. Biodegradable) product in the future.

Their long-term vision is to disrupt the diaper category and create options for mothers like myself who are tired of chemicals in disposable but are not fully able to commit to the cloth as an option.

Bdiapers’ core belief is that mothers deserve the option to choose what they feel is convenient and healthy for themselves and their babies. The company wishes to incorporate modern convenience in traditional products that are healthy, affordable, and eco-friendly.

Bdiapers- Target Market Size

The Indian diaper industry is pegged at 5Bn growing at 5.8% CAGR. With Covid-19 awareness parents are getting conscious about the choices they make in products that impact the health of their children and the world they will grow up in. With the rise of the Make in India campaign, several new brands have emerged in the baby space that has propelled growth within the category.


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Bdiapers- Products/ Services

Bdiaper is India's first and only hybrid cloth diaper that can hold a washable or disposable insert. These work in a 2-part system with a cloth shell and a removable waterproof pouch that holds the insert pads. The cloth shells come with matching T-shirts, headbands, and bandana bibs to complete the look, and make for comfortable and stylish clothing for the baby. While the disposable inserts are fragrance, bleach, and dye-free hence hypoallergenic.

Bdiapers Hybrids are the healthiest, most eco-friendly diapers available in India These diapers help keep the convenience of disposables and the health of cloth in a diaper that is affordable, leak-proof, rash free and convenient. These diapers were designed by Amrita as she was tired of the inconvenient cloth diapers and the painful rashes caused by chemicals in disposables. She wanted a product that was easy to use and helps break the cycle of exposure to chemicals on her baby.

Bdiapers Love Bug Set
Bdiapers Love Bug Set 

In order to reduce toxic waste, the 1st batch of Bdiapers was sold with imported biodegradable disposables. Amrita believed biodegradable would encourage green diapering however with the exorbitant pricing of these leading to a smaller audience converting to Hybrids, she started to focus on the design of an insert that was manufactured locally, fit their Bdiaper shells securely, without compromising on absorbency and comfort. And this is how they moved to its chemical-free inserts having the entire product made in India.

Bdiapers- Business and Revenue Model

Bdiapers mostly sell online through B2B e-commerce channels and their own website. They also sell through some retail stores in Nagaland through a distributor. Everything they sell is in the price range of Rs 199/- – Rs1399/-and they try and cater to the entire range of healthy diapering solution which includes rash balms, baby wipes, diaper bags, and other accessories apart from its Hybrid Diapers.

Bdiapers- Startup Launch

Bdiapers launched its website in May 2020, and reached its target of 100 customers within two months! Since launch, they have over 450 loyal customers with a good number of them coming back. However, the bulk of their sales come from Bdiapers’ eCommerce channel partners Firstcry and Amazon.


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Bdiapers- Customers/ Clients

What has really worked for Bdiapers as a company is their product in itself. Being the only brand in India doing something disruptive in the diaper space has given them some much-needed visibility. There are improvements still needed in the design and soaking ability of the inserts and they are working tirelessly to incorporate all that they have learned from feedback from their customers over the last few months.

They have also launched new prints and are working on a line of newborn diapers and accessories. But the reason they have customers coming back is that they are affordable, healthy diapering solution in India and are completely locally manufactured.

Bdiapers- Challenges

They re-started operations in September 2019 with their website ready in May 2020, hence like most other startups in its stage, their biggest challenge has been Covid-19, like many startups. Since the start, Bdiapers has faced issues of factories that made their products closing down, us losing good people, and several other setbacks.

Bdiapers has had to improvise, hustle, and in a lot of places take the hit on the high prices of trims and costs of production without compromising on quality. This has hurt its liquidity and has been the biggest challenge.

Bdiapers- Competitors

Bdiapers do not have a direct competitor in India, however, their biggest competitor in the hybrid diaper category doing great work is in the US called Gdiapers (the similarity in name is purely a coincidence!). In India, SuperBottoms is doing phenomenal work in bringing full cloth diapers to Indian moms. However, their product is different in concept and design from a complete cloth diaper or disposable diaper.

Bdiapers- Recognitions and Achievements

It’s the small achievements which lead up to big ones! Since May, Bdiapers has been shortlisted for the Facebook small business grants program and is awaiting the final results. They have also been selected in the Kids Stop Press “Best Cloth Diaper in India” for 3 years in a row.

Bdiapers- Future Plans

Bdiapers hopes to build the category of hybrid diapers and comes with a great product that will be a healthy, eco-friendly, affordable alternative to single-use disposable diapers. They also hope to create more and more awareness amongst parents regarding chemicals in disposables and their harmful effects on the baby’s health in the long term.

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