How to Build and Promote a Chrome Extension

Shubham Kumar Shubham Kumar
Oct 10, 2020 6 min read
How to Build and Promote a Chrome Extension

Google Chrome is one of the most popular web browsers in the world With more features, easy to use, security, and speed our love for Google chrome is ever increasing so is its popularity. We all can see the slow death of Internet Explorer in blue.

Chrome Extensions
Flipshope Chrome Extension
AutoBuyApp Chrome Extension
How to promote chrome extension?
How to Build a Chrome Extension?
How to Market a Chrome Extension?

Chrome Extensions

Flipshope Extension_startuptalky
Flipshop Extension

Chrome Extensions are add-ons that make your browser more powerful and automate the task for yourself. It helps you to save time and gives peace of mind. It becomes a must use a chrome extension when you want to do/automate a particular kind of work and don't know how to code. Like if you want to participate in an online flash sale or keep yourself updated with the latest offers, deals, and coupons from e-commerce players, extensions are the way out. I would love to tell you more about other extensions but before that, I will tell you about the extension which I use all the time for shopping to save money.


Google Chrome Extensions To Boost Productivity
#google chrome extensions #boost productivity

Flipshope Chrome Extension

Flipshope Extension is one extension which helps me to compare price across various shopping sites be it Flipkart, Amazon, or Myntra. Whenever I buy products, I get a graph like below which shows me how prices have changed over time and it helps me to make a purchasing decision.

Flipshope Extension_startuptalky
Flipshope Chrome Extension

Another good feature of this extension is curated coupons and deals. While making a purchase I can see all coupon applicable to the product which helps me save a lot of money sometimes. The Founder of this startup is an IIT alumnus. Started in college, Flipshope is now a full fledge company based out of Bangalore. It helps people save money so customers love them. It has an active subscriber base of more than 1,50,000 and is growing.

AutoBuyApp Chrome Extension

This is one extension that has become a necessity for flash sale Deals. Who doesn't love getting mobile in  1 rupee but also spending time and clicking buy now button at the exact time is near to impossible. Autobuy does exactly the same for me. It gets activated at the time of flash sale and buys. However, nowadays it's much not useful because of less quantity on sale. But still, there is hope. The reason I love it over others because their codes run the fastest and have probably the best and easy to understand UI.

AutoBuyapp Chrome Extension_startuptalky
AutoBuyapp Chrome Extension

So we have seen two chrome extensions two things which made me feature this extension is the product. The product is not just the UI but also the functionality and basically, problem-solving. So if you are planning to build a chrome extension you must keep the pain point of users in mind and build a great product.

How to Build a Chrome Extension?

Here are points you can take care of while building one:

  1. Keep it simple - Just check other extensions. Most of the extension's UI Sucks. You will be confused and jumbled after downloading. Apart from UI, the process of user onboarding has to be super simple. Make it lightweight and seamless to use.
  2. Just do what you promise - A user downloaded your extension just do what you promise to do and nothing else. If you will notice when you download autobuyapp there is no requirement signup or give your data because they help you to buy products on e-commerce portals.
  3. Improve, Improve, Improve - Well this is one thing you shouldn't leave even after getting millions of users. Always take feedback and improve the product as per user requirement.
  4. Keep an eye on competitors - Along with feedback from users, you should also put some efforts to check competitors' products and the changes.

How Google Became A Globally Well-Known Brand
Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers. In addition, 2012 acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. Google’s …

How to promote chrome extension?

Tips to Promote a Google Chrome Extension:

  • People love things that are available for free.
  • You can take help from influencers.
  • You won't be relived even after your extension gets launched.
  • If possible, invite the media.
  • 'Guest blogging' is a good option.
  • The most classic way is to make an ad.

How to Market a Chrome Extension?

  • Chrome Store SEO

First and foremost, it’s very important to know what keyword can make your extension’s rank better in the Chrome Store. You need to optimize the description by using relevant keywords that is more frequently and more prominently. Also, you can consider writing a longer description as it works better when optimizing for ranking on long-tail keywords.

  • Email Marketing

In the newsletter you send to your potential customers, you can explain the advantages of your expansion, have a clear CTA, and you'll be enthusiastic about the Chrome extension for your customers. This will also assist user retention as every few minutes individuals check out their browsers with their brilliant icon/logo. To increase your success in doing a newsletter, you can have a very plain subject line and make sure the content includes at least one call to action to lead your users to what you wanted them to do.

  • Get Reviews

If you maintain your customers happy and frequently interact, they can assist drive word of mouth as well they can also increase the ranking of your Chrome store. Make a point to answer every review of Chrome's store and please be frank and open to feedback. If you get negative feedback, respond to it in a polite manner. It will actually calm individuals down. And if you receive excellent feedback and reply, this will encourage more people to leave good reviews as they know you read them.


Most Popular Web Browsers And Their Market Share In 2020
Web browsers and Social media applications are common ways to use the Internet. Privacy and speed are the two main considerations of peoples when choosing a browser. The size of the web browser market was 4.4 billion users in 2019. The market share of web browsers in 2020 is given below.

What are the Chrome Extensions?

Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome functionality and behaviour to individual needs or preferences. It helps you to save time and gives peace of mind.

How can we find my Chrome Extensions?

To open up your extensions page, click the menu icon (three dots) at the top right of Chrome, point to “More Tools,” then click on “Extensions.” You can also type chrome://extensions/ into Chrome's Omnibox and press Enter.

What is Google Chrome Incognito?

Incognito mode on Android devices is similar. It's a way to hide as you travel the web. Incognito mode as realized in Google Chrome on Android basically hides your browsing history so others can't see the websites you've visited.

What is Flipshope Extension?

Flipshope is a Google Chrome browser extension and also known as flipshope chrome extension that provides coupons, discounted e-Gift vouchers, deals, price comparisons, and price graphs that would help the user to buy the perfect product at the ideal time at a lower price.

How to promote chrome extension?

Tips to Promote a Google Chrome Extension:

  • People love things that are available for free.
  • You can take help from influencers.
  • You won't be relived even after your extension gets launched.
  • If possible, invite the media.
  • 'Guest blogging' is a good option.
  • The most classic way is to make an ad.

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