Why Business Analysts are Important for Organisational Growth?

Yash Gupta Yash Gupta
Jan 5, 2020 4 min read
Why Business Analysts are Important for Organisational Growth?

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In today’s world, the growth and development is happening in every sector. There is a development in technology, infrastructure, science, as well as management. This rapid growth is making lots of things go out-dated. The products or services without technological changes are also out of the market now.

There are lots of changes which are taking place in business environment. The traditional methods and techniques can no longer make organisation grow and succeed. The new economic policies as well as change in the consumer mind-set are also a threat to businesses. So therefore, in order to ensure continuity a business has to upgrade itself and make regular changes and additions. If such changes are not considered, then it will be difficult for business survival.

Who are Business Analysts
Important Roles of a Business Analyst

Who are Business Analysts?

Business Analyst
Business Analyst's Definition

Business Analysts are those professionals who are experts in analysing these changes and also creating process to implement such changes. In this complex business era, the competition among the brands is also at its high level. The brands with higher technology/best solutions/standardisation are quickly replacing the traditional businesses.

Therefore, business continuity and survival has somewhat become difficult for the companies. This has created the need for the business analysis. So Business Analyst became a growing professional in this corporate world. Each and every business these needs need business analysts in their companies.

Such professionals keep on constantly checking business performance, its positioning and keep identifying all the key areas which requires change, or modifications. Business Analysts help businesses adapt to such strategies in an effective and efficient way.


Also Read: The Golden Marketing Method


Important Roles of a Business Analyst

The roles and responsibilities of a business analyst differ from business to business. Different business each dealing in different sector requires different business analysis. But here are the common roles and responsibilities which a business analyst has to perform in organisation:

Business Analyst, Importance of Business Analyst
Importance of Business Analyst

Understand the business, and ensure its process and continuity:

Business Analysts, makes complete focus on understanding the business, workflow, positioning, competency and more. The ability of a business to sustain and its capacity is well understood by them. Once they gather out such information and knowledge, they focus on all the points interconnected and linked with the company. They keep factor check on such points to ensure business continuity and smoother operations.

Market Analysis:

Business Analysts do the market analysis of the products and services offered by the business. Several factors associated with market analysis like product, pricing, positioning, promotion etc. are considered by analysts. Market analysis is done to ensure that the product/service offered by the business is capable to achieve its objectives. Business analysts make complete assessment of all the marketing factors which can impact their business. In big organisation, market analysts are the ones who perform such functions. But in most of the organisation, it is the business analysts who focus on market part too.


Also Read: How to Do Market Research For Your Startup


Create strategies:

Business Analysts are also the strategy makers of the organisation. They create different strategies to help business continue its operations and achieve its objectives. And in order to do so, they build several strategies like growth strategy, market strategy, team strategy, and more.

Keep an eye on the upcoming changes:

As business analysts are the ones responsible for business continuity, they keep an eye on the upcoming changes. These are such upcoming changes which can impact the business. They keep focusing on it so that they can identify such changes and create strategies to adapt to such changes. If they do not focus on changes, then it may bring business behind its objectives and bring hurdles in continuity.

Gathering information, data and finding alternatives:

The business analysts gather information associated with business through different ways. They collect the data and keep in record such data. These data are used to do further planning. The analysts identify many alternatives to gather out more results. Out of all these alternatives, they focus on the ones which can give maximum output to the business. For Example, they can select the one alternative which gives maximum returns in fewer resources.


Also Read: How to Find the Target Market for your Startup


Focuses on the growth of companies in comparison to growth in sector:

The business analysts do the complete industry analysis in which the business is dealing. If the business is dealing in dairy industry, then they will do a complete analysis of the industry. After analysis, they will compare the growth of the business in comparison to the industry. If the business lacks behind the usual industry growth, then it’s sure that there exists some holes in business. So they further identify such holes in organisation and take steps to fix it.

Make cost effective plans to implement required changes:

The business always focuses on more output at minimum possible costs. So the business analysts create cost effective plans to implement the required changes. There are often lots of ways and plans, but the ones which are less costly and impactful will be more productive for the organisation. It will save organisation’s extra expenses. Therefore, analysts focus on making cost effective plans to implement business changes.


Also Read: A Complete B2B Marketing Strategy


Analysing and solving business problems:

Business Analysts are much involved in solving real business problems. They identify and analyse threats and then try to solve the problems. They have to maintain their speed of solving problems before time. Analysts are much considerable in ensuring business health. Therefore, they try to sort out and solve business problems as soon as they can. They are the problem solving minds installed in organisation.

Future Projected Goals Analysis:

A company has many future projected plans and goals. All these goals and plans are analysed by business analysts to create a process and method to achieve the projected goals efficiently. They focus on minimising time duration, making best use of resources, disciplined use, and cost analysis. Cost analysis is usually done to make sure that business can achieve its future projected goals under the estimated cost.

Business Analysts work more on data, reports and make decisions based according to such reports. The growing competition in the market is increasing the need for more business analyst in the corporate world. This makes business analysts a growing profession in the corporate world.

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