Is AI Going to Take Over the Creative Jobs Too?

Kinnary Nensee Kinnary Nensee
Jul 28, 2022 3 min read
Is AI Going to Take Over the Creative Jobs Too?

Artificial Intelligence or AI is the ability of machines to perform certain tasks that typically require human intelligence. It allows the machines to understand and achieve specific goals. Simplistically, machines learn, automatically, from existing data without being assisted by human beings.

When machines are able to absorb huge amounts of unstructured data such as text, images and audio, it is called deep learning. There are four types of Artificial Intelligence –

  • Reactive Machines
  • Limited Memory
  • Theory of Mind
  • Self- Awareness

Human beings, today, are surrounded by examples of Artificial Intelligence and that way it has permeated our day-to-day existence.

  • Siri, Alexa and other smart assistants
  • Self-driving cars
  • Robo-advisors
  • Conversational bots
  • Smart Email Apps
  • Search and Recommend Algorithms
  • E-Payments
  • OTT recommendations
  • Social Media
  • Music Streaming Services
  • Google Maps and Navigation
  • Text Editors and Autocorrect

Future Uses of AI
AI vs. Human Creativity – Can AI Take Over Creative Jobs?

Future Uses of AI

AI is advancing at a break-neck speed, similar to the exponential growth witnessed by database technology in the late twentieth century. The importance of data has been amplified by AI’s large appetite to store, retain and analyse data.

‘Metaverse’ was a term that was first heard in the 1992 science fiction novel ‘Snow Crash’. At that time, it was considered too futuristic and a concept of science fiction. Yet, less than 30 years later, it is on the verge of becoming a reality.

The metaverse is a single, universal and immersive virtual world.  In simple words, it is an alternate universe facilitated by virtual reality and augmented reality.

There are existing uses of a metaverse in the gaming industry.  This could very well leap into the everyday world.  Be it conferences, meetings, weddings or parties, the metaverse can host it all.  The possibilities of its uses are endless.

AI vs. Human Creativity – Can AI Take Over Creative Jobs?

Human beings are trying to achieve a system that emulates our intelligence. Achieving this requires a starting point. What is that starting point? A massive amount of data.

If we want a computer to tell us the difference between a tiger and a lion, we have to first feed it with thousands of images of tigers and lions. However, human intelligence is a multi-faceted tool.  

A tool with the ability to make decisions, create, learn, evolve, draw inspiration from a lifetime of experiences, feel, empathize, think differently and, essentially, be a square peg in a round hole.

“Our intelligence is what makes us human, and AI is an extension of that quality.”
― Yann LeCun

Creativity

Albert Einstein says  - “Creativity is seeing what everyone else saw, and thinking what no one else thought”.

The best example of this is probably, the advertising industry.  This industry has, possibly, made the best use of AI. It has created award-winning campaigns. ‘The Next Rembrandt’ is a perfect example of how AI can be utilized optimally to understand the Dutch Master’s painting style, his use of colour, lights, his subject interest, etc. All this data can then be used to produce a modern painting emulating his style.

Yet, machines can never know, if Rembrandt himself would have evolved or if he might have shifted his interest towards another style of painting or subject.

Empathy

Empathy is the understanding of the problems and realities of the people and then designing the best product based on that understanding. AI can collect and collate data, but can never show the true nature of what drives human beings.  Data can show an individual’s activity spanning days or months, but cannot answer the ‘why’ of those activities.  

It is this particular human quality that separates us from AI. It is this quality that allows humans to design and create products with a deeper informed decision.

Mind Theory

Human psychology is a web of emotions that affect thought and behaviour. For AI to replace creativity, it would need the capability to comprehend human complexities and make decisions based on self-reflection. Currently, this is beyond the AI technological brilliance.

Conclusion

The superior intellect of human beings has led to the invention of Artificial Intelligence. Yet, it is a system that is based on rules and algorithms and built-in data. It is a system that relies on those very rules and algorithms to process the data that has been fed to it. Can it collate, relate and process data faster than human beings? Without a doubt. Can it scale imaginative heights and then further push its limits? No.

Human beings are not only gifted with intelligence but a natural curiosity to expand and grow. Continually push limits. Consistently evolve. AI is a tool that has been created to assist in our journey towards that excellence. Nothing more, nothing less. AI is a convenience that we created so we may continue to excel at our own imaginative brilliance.

FAQs

What jobs will AI take over?

Customer service executives, Bookkeeping and data entry, Proofreading, Manufacturing and pharmaceutical work, Retail Services, and Courier services.

What jobs will AI not take over?

Human resource managers, Writers, Lawyers, Psychiatrists, and Event planners are some of the jobs AI will not take over in of near future.

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