Chris Xu: Founder & CEO Of Shein

Chris Xu (formally known as YangTian Xu) is the Chief Executive Officer (CEO) of Shein, one of the best fashion-oriented shopping portals today. Shein is a China-based online shopping platform that offers clothes, apparels, and accessories for women and kids. It serves customers from nearly 220 countries. Before founding Shein in 2008, Chris was part of the 'online foreign trade marketing department' at Nanjing Aodao.

About Chris Xu

Chris Xu - Personal Life
Chris Xu - Education
Chris Xu - Professional Life
Chris Xu - Shein
Chris Xu - Innovation Through Shein
Chris Xu - Shein Growth
Chris Xu - Shein Controversies
Chris Xu - Shein Funding
Chris Xu - Shein Banned In India

Shein Success Story | Fashion Shopping | Chris Xu

We all love fashion a lot. Everybody loves trends. But some even thinks, “whyshould I follow the trend?, rather I will give rise to the trend and the restwill follow me”. This is unique I guess! In today’s world, people love online shopping, a lot. Shein is a platform whichmakes you fall in love…

StartupTalkyPurbalee Dutta

Chris Xu - Personal Life

Chris Xu is a Chinese born in the United States of America.

Chris Xu - Education

Chris Xu graduated from Washington University.

Chris Xu - Professional Life

Before establishing Shein, Chris worked in Nanjing Aodao, a trading premium company. Chris wanted to do something of his own and Shein was his shot at entrepreneurship. He initally worked on the development of Shein's website. Gradually, Chris distanced himself from the technical side of things at Shein and began handling sales, revenue, and marketing. If Shein stands out amongst e-commerce lynchpins today, it is because of Chris Xu's vision and leadership.

Chris Xu - Shein

Shein is a Chinese company headquartered in Shenzhen, China. Shein was initially known as SheInside. The company frequently appears in the list of the leading e-commerce platforms. It offers a massive range of products at pocket-friendly prices, attracting customers from all over the world in the process.

Chris Xu is the brains behind this global B2C e-commerce platform which offers a humongous product catalog comprising clothing, jewelry, shoes, apparels, and other accessories. Shein is known for its delivery prowess and for providing a seamless shopping experience.

Remote Sales: Online Selling Tips From The Experts

Online selling has turned into an excellent way for people to earn money. It’salso a good way of making friends and being recognized online. If you’rethinking about selling on eBay or another online platform, then you have tostart by learning selling strategies from the experts. If you want to s…

StartupTalkyShubham Kumar

Chris Xu - Innovation Through Shein

Chris developed a fashion blogger program, a free trial center, and a bonus points program to popularize and strengthen Shein's reach. He crafted deals that quickly caught the attention of buyers.

Moreover, Chrish Xu recruited designers from various parts of the world to conjure a vibrant product catalog. And Shein continues to partner with upcoming designers who offer design ideas and drafts. If their designs are chosen, the designers receive 30% commission from the design's sales and a long-term collaboration contract. The team at Shein refers to this approach as C2B business model, a setup wherein the designers beome a part of Shein's community. They are then known as 'Sheinside designers'.

Chris Xu - Shein Growth

After its launch in the year 2008, Shein has grown by leaps and bounds. It has achieved 50% YOY growth. And in just four years since its inception, Shein recorded over USD 50 million in revenue. Shein has hired fashion designers from different countries as part of its growth strategy. Chris Xu believes that partnering with designers will give Shein an edge over its competitors. He wants to cultivate a long-term relationship with them.

List of Chinese Apps in India 2020 | Top Chinese Apps

A recent study reveals that India has been the world’s fastest-growing appmarket over the past few years. And Chinese apps have established theirdominance in India. Reports suggest that the top Chinese apps in India are beingused by millions of Indians. The number of Chinese apps in 2020 continue…

StartupTalkyDisha

Chris Xu - Shein Controversies

Shein's website and mobile application host a wide range of products. From accessories to clothes, items are available at such reasonable prices that people speculated Shein to be a scam. There was a time when several individuals tweeted about the low prices of products on Shein and doubted the authenticity of the company. However, not every tweet was meant to be tweeted in a negative light. Some people were genuinely curious about Shein's business model.

The Corporate Social Responsibility page on Shein's website asserts that the company focused on those initiatives which enabled ethical and eco-friendly products. The outcome was excellent products at dirt-cheap prices. Shein ensures its operations meet the highest industry standards.  

Chris Xu- Shein Funding

Investors have shown serious interest in Shein. The table below lists the various rounds of funding that have been conducted to date.

Steve Huffman- The Co-Founder of Reddit

Steve Huffman is the co-founder of Reddit along with Alexis Ohanian (his collegeroommate). He started programming/coding since the age of 8. His net worth as of2020 is about $5 million. Read ahead to know more about him. Steve Huffman- BiographyNameSteve HuffmanDOBNovember 12, 1983(36)Nationali…

StartupTalkyMeghashree Das

Chris Xu - Shein Banned In India

Owing to the border tensions and security issues, the Indian government banned 59 Chinese apps. And Shein among those apps.

Before the ban, Shein was one of the most popular e-commerce platforms in India. As long as the Indian government upholds the band, Shein's foothold on the Indian market, one of the largest consumer bases in the world, will continue to weaken.