Shein - In Love With The Trend, In Love With The Fashion

We all love fashion a lot. Everybody loves trends. But some even thinks, "why should I follow the trend?, rather I will give rise to the trend and the rest will follow me". This is unique I guess!

In today's world, people love online shopping, a lot. Shein is a platform which makes you fall in love with fashion as mentioned above. Fashionable and trendy things are available here for both men and women. Read the Shein success story below to know more about the company.

Company Highlights

Company Name Shein
Headquarters GuangZhou, Guangdong, China
Sector E-commerce
Founder Chris Xu
Founded October 2008
Industries Internet

Shein - About
Shein - Founder And Team
Shein - Startup Story And History
Shein - Business Model
Shein - Revenue Model
Shein - Funding And Investors
Shein - Tagline, Slogan And Logo
Shein - Growth
Shein - Competitors
Shein - Future Goals

Shein - About

The company is an international B2C fast fashion brand. The company focuses on women's wear. But it also has men's clothing. Children's clothes, accessories, bags, shoes and all other fashionable products are available on Shein. The main target of the company is towards America, Europe and the other Middle East countries along with the consumer markets. Whether it's boho dresses, graphic tees, chic swimwear or patterned blouses. It doesn't matter. Shein provides it's consumers with all and the best ones indeed.

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Shein - Founder And Team

  • Chris Xu is the founder and the CEO of Shein. He has got an approval rating of 62 from the Owler members.
  • Quist Huang is the present Director of Employee Experience Platform. Before Quist Huang was the Senior HR Manager of Baoneng Motor R&D, GZ China. Before that Quist Huang was the HR Manager of Zung Fu China. She also worked at the Kelly Services as an Outsourcing Account Manager. She also performed as an Assistant Manager for the TWO Group (RIB AG). She began her career as a Recruiting Specialist.

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Shein - Startup Story And History

The company started its journey in October 2008. Since then, the company upheld a philosophy. The company's goal was to provide everyone enjoyment with the beauty of fashion. Their business covers more than 220 countries, and regions all over the world.

The company prides on itself as it offers the entire world with trendy styles of young, women and teens. The goods are made in China. In the official website, you don't get names of the actual places. But goods are a bit cheaper there than the website of Shein.

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Shein - Business Model

The company has been proactive in developing a vibrant community. It is of like-minded shoppers across their channels. Their desktop and mobile shops include  reviews. It also includes a style gallery through which shoppers can share their outfits and tagged products.

With their sources of style information. The store has got 500,000 to 4 million monthly visitors in 6 months. The company's traction with Generation Z has been particularly pronounced. There are consumers present, born in the mid-90s and later. These kind of consumers has got a contradictory desire.

Shein - Revenue Model

ZoeTop Business Co. Ltd., operates It is an internationally-focused online store. It generates e-commerce net sales in the United States as well as in France and Italy. With regards to the product range, achieves the greatest part of its e-commerce net sales in the "Fashion" category.

Furthermore, products from the "Furniture & Appliances" category are a part of the offer. Their Global Rank is 74 for the year 2019. Their Global net sales for the year 2019 was US$1,280.5 million.

Shein - Funding And Investors

There are 3 investors who funded and invested in the company. JAFCO Asia funded SHEIN in the Series A round. In the Series B Funding round, IDG Capital invested an undisclosed amount on the company. Greenwood's Asset Management also invested in the company in the Series B funding. It's an undisclosed amount.

The tagline of the company is She In, Shine Out. The company held a worldwide slogan competition. After half a month of voting and selecting, the winning slogan emerged. Shine In, Shine Out is the exact and the perfect slogan selected for the company.

There is a lettering "SHEIN". This lettering is always found in the capital and bold format.

Shein Logo

Shein - Growth

The company is tripling its business day by day. Every year this is happening. The company caters over 1 million daily active users. And it handles over a sum of 10,000 orders a day. The platform began with selling western fashion for women. And now, today it clocks an average order value of Rs.1000 to 1500.

Shein - Competitors

The competitors of the company are Romwe, Zaful, Zalando and Namshi.

  • Romwe is a platform for shopping. It is for both men and women. Tops, Bottoms, Swimwear, Denim, Shoes, etc are available here at affordable prices.
  • Zaful is a fashion clothing shop for both men and women. New-season styles, hot sale collections are available here. There is an extra offer for students. Offer is always available for the first order.
  • Zalando is a European e-commerce company. It's headquartered in Berlin, Germany. It offers its customers with fashion and lifestyle products.
  • Namshi is an online shopping store. For kids, men and women. Dresses, shoes, accessories are available here. Free shipping, 14-day exchange and cash on delivery are also available.

Shein - Future Goals

The company is upgrading their system for further more newer experiences. It is aiming towards bringing fresh looks and more new exciting offers. It has also got plans to expand its business. It's new target is towards the smaller towns. The company thinks that India is a very important market for them. And they are seeing chances to build their empire in the tier lll and tier lV towns. The company has also started dealing with the local designers. This is done to create fusion and Indo western outfits for the Indian audiences.  

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About Purbalee Dutta

I am a content writer. Delivering information about various companies is my supreme goal. I write in a way which makes me as well as my audiences feel a unique connection.
  • Siliguri, West Bengal
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