Cricbuzz Business Model | How does Cricbuzz makes money

Abinaya Arangarajan Abinaya Arangarajan
Sep 20, 2021 4 min read
Cricbuzz Business Model | How does Cricbuzz makes money

When the most awaited T20 World Cup match final is gonna start, as you are oblivious of it and attending a crucial meeting at the office or with family. You can skip neither meeting nor the match. Even though you have a phone and a ferret for the score on Google doesn’t give you more goosebumps than watching it live.

Sometimes, Google itself takes time to update the current news of cricket, but here Cricbuzz is an app & sports website that engages in Indian cricket news. Cricbuzz covers news, articles, live commentary including the textual context in the video of live cricket, player stats and team rankings.

Times of India invested a major share and became the owner of Cricbuzz. Three former Infosys employees- Pankaj Chhaparwal, Pravin Hedge and Piyush Agrawal jointly developed a mobile app for live cricket news & scores in 2004.

Cricbuzz became the 7th most searched site in India as of 2014, and the app was hyped with more than 100 million downloads in 2019. According to the report, in 2015 the Cricbuzz website crossed over 2.6 billion page views, making it the most renowned mobile app for cricket news in India.

Where does Cricbuzz operate?
Target Audience of Cricbuzz
Business Model of Cricbuzz
How does Cricbuzz make money?
FAQ

Where does Cricbuzz operate?

Cricbuzz is an Indian cricket news website that functions all over India, gathering all cricket news & score live and updating it on the website.

Target Audience of Cricbuzz

When statistics are taken by Top end Sports on β€˜which country has most cricket fans?’ whereby India ranked first in the list with 100 regional popularity. Usually, 70% of people in India are cricket fans, and without any dubious Cricbuzz underscore the population of Cricket die-hard fans.


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Business Model of Cricbuzz

Cricbuzz offers live coverage of cricket matches including videos, updated scores, and commentary. It provides its services to On-Mobile. On-Mobile has collaborated with different mobile operators that function its services worldwide over 1.68 billion mobile users across the globe. Cricbuzz derives its primary source of income via ON-Mobile.

Apart from that, Cricbuzz generates revenue from displaying advertisements on its platform, where they have partnered with InMobi for generating mobile advertisements.

Cricbuzz became the most reputed sports website in India, after defeating the top competitors- International Cricket Council, Cricket Exchange, ESPNcricinfo and OneCricket.

How does Cricbuzz make money?

The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world. Also, the company sells cricket scores to the Telecom operators and, they present the scores on other sites and charge a small fee for them.

Besides, the Hike messenger pays a huge sum to Cricbuzz in streaming live scores to its users. Cricbuzz sends messages to their users to keep informed of the latest news & scores of the live match. Notably, Cricbuzz net revenue is worth 7.8 million dollars with more than 100 million users.

Cricbuzz also generates revenue from its recently launched subscription service - Cricbuzz Plus. The services offer users In-match clips for select India matches with no ads.


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Conclusion

Every game has a bunch of crazy buffs, but cricket lovers are the craziest among them. When a match begins they get into their own space. It's only them and the game, the rest of the world turns out blank. They skip their food, family, friends and even work if they can, they refuse to book from the screen just to make sure they don't miss any of those crazy fan moments or shots.

Sometimes, there come unavoidable duties and we have no option left other than skipping the game. But that doesn't mean we can't keep track of the scores of the game.

If you want to know the live scores and news at the actual time, then the Cricbuzz is one you are looking for. The scores are updated on the site, or you can also download the Cricbuzz app on your device.

FAQs

What is Cricbuzz?

Cricbuzz, an Indian website where the live scores of the cricket matches are uploaded along with videos, Articles, and other stats. The website was Launched in November 2004. You can also get the updates through the Cricbuzz app.

Who is the founder of Cricbuzz?

Cricbuzz was created in 2004 for the cricket buffs to know the live scores and the current updates. Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde are the originators of Cricbuzz, and still are the managers.

What is the Β revenue of Cricbuzz?

As per the stats, the Revenue of the Cricbuzz is $7.8 million.

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