Ultimate Product Image Guide for Your eCommerce Store
📖 Learning
If you’ve ever done online shopping, you must have evaluated the product by seeing the available product images. But what if you were presented with a poor-quality, blurry, static product image on the online store? Would you still buy the same product? The answer is a big NO. Unlike a visit to the traditional brick-and-mortar store, you don’t get the option to pick a product and assess its quality during online shopping.
You instead try to judge the product and its quality by seeing the product image. It would be an understatement to say that many online conversions result from uploading top-notch product images. If you own a relatively new or old eCommerce store and are struggling to generate sales, making changes in the product image quality can bring a huge difference.
While eCommerce store owners understand the importance of uploading top-quality images to their online store, many don’t know the best practices of doing it. It inadvertently hurts the bottom line. To help you improve your store’s user experience and boost online sales, we’ve curated this epic product image guide for eCommerce store owners. So let’s quickly go through the below-shared practical tips or settings that can get you visible results.
Tips for Improving Product Images for Your eCommerce Store
Upload a Product Image in all Available Colors
Maintain a Balance Between Website Performance & Image File Size
Allow the Shopper to Zoom in & Zoom Out Without any Hassle
Maintain Brand Consistency Throughout the Product Images
Upload Pictures from All Viewing Angles
Why Focus So Much on Product Images?
Tips for Improving Product Images for Your eCommerce Store
Upload a Product Image in all Available Colors
Instead of telling visitors that you offer a product in three more colors, show them the different available options with the help of images. Visualization helps people make better decisions than mere statements.
For example, if you sell luggage in different color variants, click an excellent product picture in all the available color ranges. The viewer should be able to see the product in the desired color he clicked on. This one change can bring a massive difference to your online sales.
Maintain a Balance Between Website Performance & Image File Size
Have you ever visited any online store whose catalog and product images took an extended time to load? If yes, you’re not alone. Various eCommerce stores are yet to optimize their product’s image size and website performance.
If image loading time and page loading time are not aligned, visitors can immediately leave the store for other better-performing sites. You should ask your SEO manager and website developer to work together with the product photographer to fix this problem. Together they can ensure the product image size and resolution are pitch-perfect.
When uploading the desired image file type, always store and upload product images in JPG format. This format is supported by many online store platforms, including WooCommerce, Shopify, etc.
Allow the Shopper to Zoom in & Zoom Out Without any Hassle
Irrespective of the product you’re selling online, it is crucial to allow the prospective customers to easily zoom in and zoom out by clicking on any part of the picture. This feature lets customers get a closer and relatively clear look of the product. If you’re into the clothing business, you can leverage this feature to your advantage.
Customers can get to zoom in and display any intricate design or detail that sets your product apart from others in the market, ultimately leading to increased sales. You can either check whether the platform you’re using to run the eCommerce store is offering this functionality or contact a web developer to do the needful.
Maintain Brand Consistency Throughout the Product Images
Branding is a crucial component that can make any brand appear more reliable than others. As a store owner, you wouldn’t want your website images to look like random picture pieces picked up from the internet. When it comes to product images, store owners can subtly include their brand style to exert the much-needed influence.
To maintain branding and consistency across all uploaded pictures, pay special attention to the lighting, product placement, background, modeling, etc., while clicking the picture. Inconsistency in product images can be distracting and can prevent store visitors from making a purchase. To impart a professional and more reliable feel to all the product images, always ask the concerned professional to abide by the brand guidelines.
Upload Pictures from All Viewing Angles
It might sound like a piece of cliché advice, but you’d be surprised to know that not many eCommerce stores have incorporated this into their website. When shopping online, people don’t get the benefit of picking a product in their hand and analyzing it from different angles. But you can fill in this gap by offering advanced, and high-resolution product images clicked from various angles.
When the same product is viewed from different angles, it highlights details that a static image or a specific angle fails to cover. It is why when you visit eCommerce giants like Amazon, Flipkart, eBay, etc., you get the option to view a product from different angles. It lets you know how big or small the product really is. It also enables you to gauge the product better.
If the product you’re selling has some unique details, don’t forget to highlight it by clicking pictures from relevant angles.
Arbaz Sayed
Why Focus So Much on Product Images?
While product descriptions are essential for online shoppers, quality product images are equally important. According to a survey, approximately 75% of respondents said that product images are very influential and help them make a purchase decision. The same poll also disclosed how around 22% of respondents returned the purchased product because it looked very different from what it looked online in the product image.
Online shoppers want to see product images because it gives them proof of texture, color, shape, design, and more. Well-taken pictures instill a spark among potential buyers, inclining them towards a particular product. It also gives shoppers a clear idea of what they will get for the offered price. If you can provide this one thing that customers yearn for, you can definitely boost your online sales.
Your sales revenue gets boosted by bettering the Product Image Quality.
The necessity of having high-resolution and quality product images on an online store cannot be emphasized enough. In today’s age, a lot depends on how products look and feel. With eCommerce players doubling down on product imagery and visual content, you cannot take the risk of being left behind. If you have uploaded multiple good-quality pictures of every product to woo your visitors but still aren’t getting impressive results, try adopting the tips shared in the guide.
Dev Gupta
Conclusion
After analyzing various eCommerce stores across different niches, it has been found that stores offering the best product imagery content perform better than the rest. This guide suggests some of the best and most practical tips that have the potential to skyrocket your online sales, so give them a try for visible results.
FAQs
Which image format is best for eCommerce websites?
JPEG and PNG image format is the best for eCommerce websites.
What size should WooCommerce product images be?
The recommended size of WooCommerce product images is 800x800 pixels.
What size should Shopify product images be?
Shopify recommended product image size is 2048 x 2048 pixels.
What is the best image size for online?
The optimal file size for images on an eCommerce website should be less than 200 KB.
Must have tools for startups - Recommended by StartupTalky
- Convert Visitors into Leads- SeizeLead
- Manage your business smoothly- Google Workspace
- International Money transfer- XE Money Transfer
