ElaWoman- Helping Couples to Smartly Treat the Infertility

Infertility is the inability to conceive a child even after the couple had frequent, unprotected sexual intercourse for a year or longer. Infertility impact people emotionally and can ruin the relationship between couples. Most of the people want to have a child in their life. When they realise that they are a victim of infertility, people goes to doctors and experts influenced by the advertisements they see in their daily life. However, they don't get the desired results and regret spending so much money for nothing. ElaWoman is a visionary healthcare startup working to help people to treat infertility. ElaWoman provides the customized plans and treatments for people with infertility through latest technology and data analytics. Their transparency in the treatment is what makes them different form others. Along with that, they have safe and easy financial options which help the couples to go through the treatment without worrying about money.

Startup Name ElaWoman
Headquarter Delhi
Founders Ms. Ritu Singh, Mr. Aditya Kandoi & Mr. Yogesh Agarwal
Sector Healthcare
Founded 2016
Website elawoman.com

About ElaWoman
ElaWoman - Industry details
ElaWoman - The Idea & Starting Up
ElaWoman - The Product or Service
ElaWoman - Founders & Team
ElaWoman - Name, Logo & Tagline
ElaWoman - User Acquisition
ElaWoman - Startup Challenges
ElaWoman - Funding
ElaWoman - Future Plans

About ElaWoman

Elawoman aims to help couples who are struggling to cherish the happiness of becoming parents. The mission of the startup is to ensure that every couple turns into happy and satisfied parents of healthy babies. Being a highly tabooed issue, such topics are not discussed in open healthcare platforms. Thus, it leaves no choice for a patient than to blindly believe the marketing gimmicks of a non-transparent ecosystem set by some doctors and clinics in the health industry. This is why out of 10% of reproductive couples who have medical fertility issues, only 1% go for treatment.

Seeing the increasing fertility problems worldwide and escalating need of awareness, ElaWoman was born as a one-stop solution portal to all fertility needs and treatments. Their entire team makes it a point to bring the best quality infertility treatments to couples and help them seek the same at the most affordable prices.

ElaWoman - Industry details

The market of infertility treatments is expected to grow at a steady rate in the next decade. As per one of the latest researches from the top research firm in India, the infertility treatments market is all set to grow 13% CAGR in the year 2020. The growth in the field of infertility medicine is contributed by increasing age of women for conceiving babies, increased usage of contraceptives, and altered lifestyle.

The field of infertility medicine comprises of fertility drugs, infertility-related surgeries, and Assisted Reproductive Treatments (ARTs). The latest advancements in the speciality of infertility medicine include Frozen Embryo Transfer (FET), Preimplantation Genetic Diagnosis and Screening (PGD/PGS), Anti-Mullerian Hormone (AMH) tests to name a few. Recently, Array Comparative Genetic Hybridization (CGH) was also introduced to fetch better success rates concerning the infertility treatments. There is a huge potential in the field of infertility medicine and associated treatments which needs to be encouraged and utilized for the welfare of couples across the world.

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ElaWoman - The Idea & Starting Up

The founders came across several cases where they found that couples are struggling to find a good infertility clinic or doctor for starting with their treatment. Also, alongside they found that infertility issues are a topic of social concern especially for such couples who are afraid to bring their issue in front of family members and friends.

ElaWoman - The Product or Service

Ela is solving the social taboo problems in fertility space by bringing transparency and independent facilitation through latest technology and data analytics. They facilitate patients with a transparent and robust system into Fertility Health across the globe. Its a system which provides unbiased transparent information across Doctor and Centre Data, Treatment Pricing, Clinical Success rates, and past patient reviews.

With Ela, intended parents get the benefit of having a personal health assistant, to help you at each step in your goal of having a baby. Ela is an end-to-end fertility platform that wants to be the most independent, reliable and trusted friend in the pursuit of completing your dream of parenthood.

Furthermore, ElaWoman provides information on over 5,000 fertility hospitals and doctors for IVF, IUI, ICSI, Surrogacy treatments, followed by Pregnancy care services. The fertility centres and doctors associated with ElaWoman are encouraged to provide a transparent, upfront, and affordable pricing structure for infertility procedures. Patients are provided with the customized treatment packages for result-oriented execution of the chosen infertility treatments. The customization is done concerning the treatment cost and appointments of the patients visiting the chosen centre. Ela specialists assist patients in the personalization of the infertility treatment packages.

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ElaWoman - Founders & Team

ElaWoman was founded by Ritu Singh, Yogesh Agarwal and Aditya Kandoi

Ritu Singh

Ritu Singh, Cofounder & CEO of ElaWoman

Born in 1988, Ritu did her schooling from St. Thomas School and the opted for B.Tech in Netaji Subhas Institute of Technology in 2005 and completed it in 2009. After a few years, she went to IIM, Udaipur to do MBA in Marketing. Ritu Singh is currently working as the CEO of ElaWoman.

Yogesh Agarwal

Yogesh Agarwal, Cofounder & CTO of ElaWoman

Yogesh was born in 1986 and completed his schooling from Birla High school. He did B.Tech in Electrical Engineering from IIT, Varansi in 2005. After getting out of IIT, he joined Lancaster University to do MBA. Yogesh is currently the Chief Technology Officer (CTO) of ElaWoman.

Aditya Kandoi

Aditya Kandoi, Cofounder & COO of ElaWoman

Aditya Kandi was born in 1989. Aditya is an alumnus of IIT Varansi. He later did MBA from Warsaw School of Economics. Aditya is currently working as the Chief Operating Officer (COO) of ElaWoman.

ElaWoman - Name, Logo & Tagline

Logo of ElaWoman

ElaWoman was decide as the brand name as Ela stands for a beautiful person who is surrounded by several friends and his/her loved ones. The logo of the company comprises of a butterfly which demarcates freedom as they help couples to achieve freedom in the form of parenthood. ย 

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ElaWoman - User Acquisition

We were on cloud nine when we met the achievement of the first 100 customers. Initially, it felt like a challenge as our concept is a new one. But then we came out with a combination of ways to reach the audience and have 100 successful customers - Ritu Singh, CEO of ElaWoman

They mainly utilized the power of social media and user-oriented information on the blog section of their website. Along with it, they combined it with the advertisements to reach the target audience.

Initially, it was challenging to attract customers/couples to the concept but then the quality and usefulness of their services helped ElaWoman achieve the same. ElaWoman has built several segments which contribute to an excellent treatment experience of the patients. Testimonials of patients who had infertility treatments at the top infertility centres and hospitals along with commendable success rates have helped several couples to contact us and trust our services.

Reaching the first 100 customers and helping them have successful infertility treatments was a remarkable experience for the entire team of ElaWoman.

ElaWoman has evolved into a healthcare platform in the field of infertility medicine, treatments, and surgeries. Their innovative ElaPay facility which is the first payment mode in the field of medicine has also made it easy for the patients to take a step forward towards their services. Ela's medical loans have made the finance aspect of the treatment journey much hassle-free than expected. They also guide patients with the travel and accommodation part of their infertility treatments.

ElaWoman - Startup Challenges

One of the biggest challenges which we faced during our initial days was mainly to convince couples to consult an infertility specialist about their infertility issues. Also, we had difficulty in making patients understand our unique brand concept ย - Ritu Singh, CEO of ElaWoman

The team, eventually cracked it with timely counselling and discussion with several couples with the help of medical specialists and psychologists who are specialized in dealing with some of the most complicated medical cases.

ElaWoman - Funding

Funding Date Funding Stage Funding Amount Investors
October 2018 Series A $3 Million Chiratae Ventures with co-investor Alkemi Venture Partners

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ElaWoman - Future Plans

ElaWoman has achieved several milestones in the speciality of infertility medicine right from the time it was established. Today, ElaWoman has built a network of more than 11,500+ doctors and clinics. Ela has successfully laid its footprints in over 89 cities and 11 countries in the world. They have also established features such as ElaPay and Ela Medical oans for the benefit of the patients seeking infertility treatments. They are expecting a promising future of the company with further expansion to many more countries.

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About Lakshya Singh

I am a visionary content creator and internet researcher.
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