HealthifyMe - Story, Founder, Business Model, Funding, Career, News

HealthifyMe was co-founded in 2012 by Tushar Vashisht, Mathew Cherian and Sachin Shenoy. Initially, incubated by Microsoft Accelerator, the company delivers measurable results on eating habits, fitness and weight and works with leading corporates and healthcare partners in India. HealthifyMe works on a freemium model and has an estimated five million downloads across 200 cities with over 200 coaches. Its app is rated 4.6/5 on Play Store and has been featured by Google and Apple multiple times for its quality benchmarks. Healthify vision is to build the world’s largest online health and fitness service. It wants to help millions of consumers achieve their goals by engaging with nutritionists and other health experts empowered with artificial intelligence.

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HealthifyMe- Founder

Tushar Vashisht has been the man behind the inception of HealthifyMe. Before HealthifyMe, he did an experiment to live on average Indian income for a month with his co-founder. Before that tushar worked with the Unique ID Authority with the Government of India for nearly two years. Tushar started his career as in investment banker on Wall Street and in the Bay Area before moving to Singapore with Deutsche Bank. Tushar is a graduate of University of Pennsylvania and a passionate musician by hobby.

A Google Code-Jam finalist, Sachin Shenoy is one of the fastest coders we know. He has over 15 years of experience out of which 6 were with Google, where he worked across Google Finance, Google SMS Channel, Orkut Developer Platform and Google Dev. Platform. Sachin has 5 patent disclosures associated with his work.

HealthifyMe- The Idea

Tushar Vashisht was overweight when he returned to India eight years ago, after a stint as an analyst with Deutsche Bank in Singapore. His sedentary lifestyle continued after he took up a demanding project management role with the formative team that built India’s digital ID Aadhaar.

Tushar was determined to do something about his flab and began by tracking the calories and nutrients in what he ate. But he soon ran into a problem: there was little help available online in evaluating Indian dishes.

Being a techie, Vashisht came up with an analytical tool to break down the calories and main nutrients in 900 foods, and presented it to the government’s planning council as a healthcare aid. It was also the genesis of his start-up HealthifyMe, which was established in late 2011. Former Google employee Sachin Shenoy later joined him as a co-founder.

HealthifyMe- The Team

HealthifyMe has a team of more than 400 members and is continually growing.

HealthifyMe- Product and Services

HealthifyMe serves as a calorie tracker, allowing users to lose weight and track their food and exercise regimens through their phones or computers. The premium version also allows users to interact with nutritionists, fitness##  experts and yoga instructors.

HealthifyMe consists of three components. First is its lifestyle tracker, which it launched three years ago as the first calorie counter in India. The second is its social feed, which allows users to find others life themselves, with similar goals and problems.

The third, and most innovative aspect, is HealthifyMe's tech augmented coaching, which uses a combination of artificial intelligence and human trainers to help its users stay healthy and engaged with the app

By integrating AI with the user data, HealthifyMe app is able to map its user's nutritional patters and needs. Now HealthifyMe's AI coach, named Ria, is able to handle 77 percent of all user questions, allowing the trainers and nutritionists to put their focus on the other 23 percent of more complicated questions. Even in those cases, Ria is able to makes suggestions, but isn't sure enough of the actual answer to do so on its own, so it relies on human judgement.

HealthifyMe- Growth

HealthifyMe was the first quantified-self app in India, and has now become the largest such app in the country, tripling its user base in 2017 to 4 million people. It now has more than a million monthly active users.

HealthifyMe now has 250 nutritionists and trainers on its platform, who are able to handle up to 250 clients each thanks to the help they get from Ria. That’s up from around 100 users each back in 2016.

HealthifyMe claims to have grown 3.5 times in 2017 to 4 million users, spread to 200+ cities, and is booking $4.5 million in ARR (Annualized Run Rate) revenue. With more than a million monthly active users, HealthifyMe enjoys about 10 per cent of the Indian market share in the health/fitness category as per AppAnnie.

With the growth and engagement that the app is seeing, Vashisht's next vision is to bring this solution to other similar markets, specifically those in the Middle East and Southeast Asia. While the app is being used in more than 200 cities around the world, the company wants to go deeper into markets that are in a similar growth stage as India.

That means expanding to those markets and hiring talent, and expanding to other languages beyond English, which is the most commonly spoken language in India. The company recently launched in Gulf Cooperation Countries market and is already in the top 3 on Google Play in the UAE.

In addition to its expansion, HealthifyMe also wants to deepen its AI capabilities.

HealthifyMe- Revenue Model

Ria AI first began interacting with HealthifyMe’s users in October 2017, when the company rolled out the service to a section of its paid subscribers as a pilot. Now, the service is available to all paid users among HealthifyMe’s more than one million users. The company, however, declined to reveal either the investment made into the bot so far, or the firm’s paid subscriber base. Its subscription plans cost between Rs999 and Rs1,699 a month based on the features opted for.

HealthifyMe- Awards and Recognition

On December 2015, HealthifyMe was awarded the Google Play Top Developer Badge. In addition to this, HealthifyMe was chosen as one of Google Play’s “Best Apps of 2015” and a 'Made in India' feature on the App Store.

In December 2016, HealthifyMe received the Google award for best apps on the Google Playstore in the Health & Fitness category for the second time in a row.

In December 2017, HealthifyMe app received the Google "Editor's Choice" award in the Health & Fitness category, apart from being named amongst the best apps of the year for the third time in a row.

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HealthifyMe- Funding

HealthifyMe had raised a 1Cr angel fund from angels introduced via the Microsoft accelerator and anchored by Tushar’s mentor from Aadhaar days Raj Mashruwala and Cofounder of AppLabs Sashi Reddi — both Raj and Sashi after their entrepreneurial successes in the US were now investing and mentoring start-ups in India. Microsoft Accelerator required them to be in Bangalore, India’s very own Silicon Valley.

As 2017 drew to a close, the birth of Ria, coupled with their newfound perspective of customer lifetime value, resulted in the Series B round of USD 12 Million from Sistema Asia Fund, Samsung NEXT, Atlas Ventures and Japan’s Dream Incubator. NEXT was Samsung’s AI focussed fund and HealthifyMe represented their first ever investment in India.

The series B fund raise also signified a huge vote of continued confidence from the early stage investors — Inventus Capital, IDG Ventures and Blume Ventures who extended their commitment to HealthifyMe’s long term mission by participating full pro rata and super pro rata in the round.

HealthifyMe- Partnership and Tie-ups

HealthifyMe works in partnership with various medical institutions such as Medanta, Apollo Hospitals and Manipal Hospitals, with the aim to treat and prevent clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases. It has also partnered with MI to provide free consultation worth rupess 499 on purchanse of redmi 3.

HealthifyMe- Competitors

Founder, Tushar jokingly said that their biggest competitor is “lethargy”. But truly there isnt any other more indian app like healthifyme for

HealthifyMe- Future Plans

Expanding to new territories and giving Ria more capabilities are the HealthifyMe’s short term goals. The long term goal is to be the world's go-to health and wellness service provider, giving users access to more services than nutrition and fitness. HealthifyMe also plans to add more features to Ria: photo recognition and placing meal orders.

HealthifyMe- Marketing Campaign

HealthifyMe has started HealthifyIndia (#SwasthBharat), a new campaign to encourage 10 lakh Indians to embrace a healthy lifestyle. They intend to increase that number to a crore in three years.

HealthifyMe- Contact

Healthifyme Contact number: 1800 3002 3184

Healthifyme Email: [email protected]

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About Shubham Kumar

Founder @StartupTalky. IIT KGP grad. Learner. Dedicated to the service of the startup Ecosystem. Love meeting people. Let's connect - [email protected]
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