HealthifyMe - An App to Keep You Healthy During this Corona Virus Crisis

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Having a fit and healthy body is everyone's dream, but it has somehow not been everyone's cup of tea. Lack of motivation and guidance bars people from achieving their health goals. HealthifyMe app was designed to solve this very problem. HealthifyMe app allows the users to keep track of their diet and exercise regime, take expert advice and connect to other fitness enthusiasts thus equipping them to maintain a healthy lifestyle. Recently, HealthifyMe has also introduced an array of free services to help its users maintain a healthy lifestyle during the 21 day lockdown. Lets have a look at HealthifyMe's journey so far and how it is helping millions of people attain their health and fitness goals.

HealthifyMe - Company Highlights

Startup Name HealthifyMe
Headquarter Bangalore
Founder Tushar Vashisht, Sachin Shenoy & Mathew Cherian
Sector Wellness
Founded 2012
Parent Organization HealthifyMe Wellness Private Limited

About HealthifyMe and How it Works
HealthifyMe - Product and Services
Founders of HealthifyMe and team
How was HealthifyMe Started
HealthifyMe - Business Model and Revenue Model
HealthifyMe - Funding and Investors
HealthifyMe - Partnership and Tie-ups
HealthifyMe - Competitors
HealthifyMe - Awards
HealthifyMe - Growth

HealthifyMe Logo
HealthifyMe Logo

About HealthifyMe and How it Works

HealthifyMe was co-founded in 2012 by Tushar Vashisht, Mathew Cherian and Sachin Shenoy. Initially, incubated by Microsoft Accelerator, the company delivers measurable results on eating habits, fitness and weight and works with leading corporates and healthcare partners in India. HealthifyMe works on a freemium model and has an estimated five million downloads across 300 cities with over 200 coaches. Its app is rated 4.6/5 on Play Store and has been featured by Google and Apple multiple times for its quality benchmarks. HealthifyMe's vision is to build the world’s largest online health and fitness service. It wants to help millions of consumers achieve their goals by engaging with nutritionists and other health experts empowered with artificial intelligence.

Read More: Read in detail and latest news about Successful Indian startups

HealthifyMe - Product and Services

What is Healthifyme app? HealthifyMe app serves as a calorie tracker, allowing users to lose weight and track their food and exercise regimens through their phones or computers. The premium version also allows users to interact with nutritionists, fitness experts and yoga instructors.

HealthifyMe consists of three components. First is its lifestyle tracker, which it launched three years ago as the first calorie counter in India. The second is its social feed, which allows users to find others like themselves, with similar goals and problems. The third, and most innovative aspect, is HealthifyMe's tech augmented coaching, which uses a combination of artificial intelligence and human trainers to help its users stay healthy and engaged with the app

By integrating AI with the user data, HealthifyMe app is able to map its user's nutritional patters and needs. Now HealthifyMe's AI coach, named Ria, is able to handle 77 percent of all user questions, allowing the trainers and nutritionists to put their focus on the other 23 percent of more complicated questions. Even in those cases, Ria is able to makes suggestions, but isn't sure enough of the actual answer to do so on its own, so it relies on human judgement.

In February 2020, HealthifyMe announced that it will foray into the mental health segment. Its Mental Wellness vertical 'HealthifySense' will provide the users access to qualified counselors on the HealthifyMe platform. This move will let the company grow into a complete health and wellness platform from just being a weight loss or fitness app.

The company also launched a ‘HealthifySmart Legends Edition'. Under this program the company will tie up with sports and fitness legends to bring to its users, expert diet and workout tips from these fitness celebrities. Currently HealthifyMe has roped in celebrity tennis player Mahesh Bhupati, as a strategic advisor for ‘HealthifySmart Legends Edition'.

In a bid to provide its users a complete health and fitness package, HealthifyMe tied up with food delivery and gym apps too. Users will now be able to order food as per their diet plan or find a curated list of restaurants (powered by HealthifyMe) for serving healthy food on Swiggy. Besides, users can also order groceries from HealthifyMe's partner app , 'Milkbasket' in selected locations. Again for workout, HealthifyMe joined hands with Fitternity, the fitness discovery and booking app, which will give the HealthifyMe users access to 12000+ gyms and fitness studios across India.

HealthifyMe also took an initiative to help people lead a healthy and fit life during this 21 day nation-wide lockdown to fight Covid-19. The company has introduced a free Immunity Assessment Test on the app, and is even offering a free consultation to those who scores low on immunity. Some other services that HealthifyMe is offering to make its users stand strong in this corona virus crisis is home workouts; daily live workout with coaches and trackers for sleep, smoking and hand washing. Users can access all these services under the 'Immunity Tab' of the HealthifyMe app.

Founders of HealthifyMe and team

Tushar Vashisht is the CEO and founder of HealthifyMe. Before starting HealthifyMe, Tushar worked with the Unique ID Authority with the Government of India for nearly two years. Tushar started his career as in investment banker on Wall Street and in the Bay Area before moving to Singapore with Deutsche Bank. Tushar is a graduate of University of Pennsylvania and a passionate musician by hobby.

HealthifyMe co-founder and CTO Sachin Shenoy, is a Google Code-Jam finalist,  and is one of the fastest coders we know. He has over 15 years of experience out of which 6 were with Google, where he worked across Google Finance, Google SMS Channel, Orkut Developer Platform and Google Dev. Platform. Sachin has 5 patent disclosures associated with his work.

Tushar Vashisht and Sachin Shenoy
Tushar Vashisht and Sachin Shenoy

Mathew Cherian left HealthifyMe in 2013.

HealthifyMe has a team of more than 400 members and is continually growing.

How was HealthifyMe Started

Tushar Vashisht was overweight when he returned to India eight years ago, after a stint as an analyst with Deutsche Bank in Singapore. His sedentary lifestyle continued after he took up a demanding project management role with the formative team that built India’s digital ID Aadhaar.

Tushar was determined to do something about his flab and began by tracking the calories and nutrients in what he ate. But he soon ran into a problem: there was little help available online in evaluating Indian dishes. Also at that time, Tushar and Mathew were working with UIDAI, and they took up an experiment to see what it feels like to live below poverty line. Both the co-founders started living on just Rs 100 per day. During the experiment, Tushar and Mathew built and excel sheet with nutritional information on various Indian food.

Tushar came up with an analytical tool to break down the calories and main nutrients in 900 foods, and presented it to the government’s planning council as a healthcare aid. It was also the genesis of his start-up HealthifyMe, which was established in late 2011. Former Google employee Sachin Shenoy later joined him as a co-founder.

HealthifyMe - Business Model and Revenue Model

Ria AI first began interacting with HealthifyMe’s users in October 2017, when the company rolled out the service to a section of its paid subscribers as a pilot. Now, the service is available to all paid users among HealthifyMe’s more than one million users. The company, however, declined to reveal either the investment made into the bot so far, or the firm’s paid subscriber base. HealthifyMe subscription plans cost between Rs 999 and Rs 1,699 a month based on the features opted for.

HealthifyMe has B2C as well as B2B2C Business model. Though nearly 80% of the company's revenue comes from B2C model, HealthifyMe also has a B2B2C model. In the B2B2C model, HealthifyMe distributes its services via corporates and healthcare institutions.

HealthifyMe - Funding and Investors

HealthifyMe raised a 1Cr angel funding from angels introduced via the Microsoft accelerator and anchored by Tushar’s mentor from Aadhaar days Raj Mashruwala and Cofounder of AppLabs Sashi Reddi — both Raj and Sashi after their entrepreneurial successes in the US were now investing and mentoring start-ups in India. Microsoft Accelerator required them to be in Bangalore, India’s very own Silicon Valley.

In total, HealthifyMe has raised funding worth around $25 million over 7 rounds till date. Here are the details of HealthifyMe Investors.

Date Stage Amount Lead Investors
January 11, 2013 Non Equity Assiatance 1 Crore Microsoft Accelerator Bangalore
February 3, 2014 Venture Round - Microsoft Accelerator
June 18, 2015 Seed - Gopal Srinivasan, Roopa Nath, Sashi Reddi, Pallav Nadhani & Amit Gupta
May 10, 2016 Series A $6 Million Blume Ventures, Chiratae Ventures, Inventus Capital & NB Ventures
December 28, 2016 Series A $1 Million Neelesh Bhatnagar
Februray 9, 2018 Series B $12 Million Sistema Asia Capital
November 16, 2018 Series B $6 Million InnoVen Capital

Also Read: Top Funded Startups in India

HealthifyMe - Partnership and Tie-ups

HealthifyMe works in partnership with various medical institutions such as Medanta, Apollo Hospitals and Manipal Hospitals, with the aim to treat and prevent clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases. It has also partnered with MI to provide free consultation worth rupees 499 on purchase of Redmi 3.

In February 2020, HealthifyMe announced partnerships with -

  • Swiggy - For delivering healthy food ( from a list of restaurants offering healthy food curated by HealthifyMe) to its users.
  • Milkbasket - HealthifyMe users can order grocery from Milkbasket through the HealthifyMe app.
  • Fitternity - It is a fitness discovery and booking app, that will give the HealthifyMe users access to 12000+ gyms and fitness studios across India.

HealthifyMe - Competitors

HealthifyMe CEO, Tushar Vashisht once jokingly said that their biggest competitor is “lethargy”. Some remarkable competitors of HealthifyMe are WebMD Health, Weight Watchers International, GOQii and Curefit.

HealthifyMe - Awards

On December 2015, HealthifyMe was awarded the Google Play Top Developer Badge. In addition to this, HealthifyMe was chosen as one of Google Play’s “Best Apps of 2015” and a 'Made in India' feature on the App Store.

In December 2016, HealthifyMe received the Google award for best apps on the Google Playstore in the Health & Fitness category for the second time in a row.

In December 2017, HealthifyMe app received the Google "Editor's Choice" award in the Health & Fitness category, apart from being named amongst the best apps of the year for the third time in a row.

Read More: List of the Top 19 Healthcare Startups in India

HealthifyMe - Growth

Around the last 12 months (Fy 2019-2020) , HealthifyMe has seen 3 times growth, surpassing Rs 100 crore in revenue run rate. As per February 2020 data, HealthifyMe's user base has increased four fold, while, number of active users doubled from 8 million to 16 million. Last year, the company entered into Singapore, Malaysia and Brunei. In less than a year, it recorded a turnover of $ 1 million in Southeast Asian Market.

The company has launched in Gulf Cooperation Countries market too and is already in the top 3 on Google Play in the UAE.

HealthifyMe now has over 250 nutritionists and trainers on its platform, who are able to handle up to 250 clients, each thanks to the help they get from Ria. That’s up from around 100 users each back in 2016.

Expanding to new territories and giving Ria more capabilities are the HealthifyMe’s short term goals. The long term goal is to be the world's go-to health and wellness service provider, giving users access to more services than nutrition and fitness. The company is exploring new geographies in Southeast Asia and Asia Pacific Region.

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