How to Build an Email List for Business & Tools needed for Email List building

When it comes to promoting the brand or launching a new product email marketing is the primary method for promotion. To collect emails for your business, you have to make some strategy. People are not going to come to you and give their email addresses themselves but instead, you have to collect them for building an email list.
There are many ways you can build an email list. This post covers some ways you can get more email subscribers and provide a good email service to them to improve their experience which will motivate them to share your content with others and ultimately, generate leads for you.

How to Build Your Email List
Tools for Email List Building

How to Build Your Email List

1. Just Ask

You can just ask people to subscribe to your newsletter. Most of the people who loved your content will subscribe to you.

2. Make it easier

If you ask for more than the needed information, people are going to doubt you for sure. Furthermore, the super lazy people, like me, will just hit the back button immediately when they will see an email form with many fields. So, just ask for their emails and if needed, their opinion about the content.

3. Exhibit in Trade Shows

Exhibit your company in trade shows. Ask people personally to subscribe to your newsletter after telling them about your website. You can use a paper and pen, or get a tablet to let them directly subscribe to your newsletter online. In fact, 81% of people who attend trade shows are influential people of a company and have buying authority. If you have a B2B business, you can generate leads targeting those people with email marketing.

4. Discount

Everyone loves discounts! You can give free products or a discount on your products if someone subscribes to your newsletter. In this way, you can know who is your potential customer and who’s not. You can then advertise your products to the target customers. Make sure you oraganise the list you made after providing the benefits.

5. Facebook Ads

Facebook is the biggest advertising platform after Google. You can advertise your website on Facebook and ask people to subscribe to your newsletter. Moreover, you can add a CTA button on your professional Facebook profile.

6. Guest Blog

You can write a blog for some other website as a guest. Put the CTA of subscribing to your newsletter, in your details. Also, don’t forget to mention your website there in the article.

7. Host Webinars

The best thing about the webinar is that people have to sign up before entering it. So, you can collect many emails at once with the help of just one webinar.

Provide “Forward to a friend” link at the end of your emails. Your customers are the best marketing team you can have.

9. Categorize

Categorize your email list according to people’s needs. You can then send them all different emails so that every subscriber gets what they want.

10. A/B Testing

A/B Testing is to check 2 different versions of anything to see which one is the best. A/B test different signup forms to know which will be the most optimised for your website. Analyze and decide what works best for your website.

Also read: How to do A/B testing to drastically grow your Business

11. Birthday Wishes

Birthday is the most special day for anyone. Whenever we get an unexpected birthday wish, it becomes more special. So, send special birthday emails to your subscribers if you have their data. Don’t market any of your products in that email, it will have bad impression on people.

12. Create a contest

Many people love to participate in a competition and get rewarded for it. Taking advantage of this scenario you can organize a competition and ask them to subscribe to the newsletter. Winner will, of course, get some prize and you will be getting numbers of email subscribers to add on the email list.

13. A signup form

Popup signup forms still works very well. Add some discount vouchers or offers to lure people to fill the form out. This way good numbers of potential customers will be added on the list.

Also read: 11 Best Practices to boost your Signup Form

Tools for Email Building

Now, we have various ways to create an email list but the tools make everything easier. Hence here are few tools to build an email list for your business-


Tinyletter is a tool which is used to write a quick email newsletter. It is a completely free tool and provide 5,000 free emails to its users.


It allows to send 1000 free email for a month and then charges minimal fees to send more emails. It uses Amazon SES (Simple Email Service) to send the emails. Emailoctopus also lets the creator choose the design, content, and statistics of the emails. It allows 62,000 emails per month to upto 2500 people.

Benchmark Mail

This app allows creating newsletters in dozens of languages, for the reader to read it everywhere they want. It comes with options like easy to edit, color-driven templates and drag-and-drop sections for the mails. It allows sending up to 7 emails a month to 2,000 people.


It is one of the most popular email newsletter apps to create a newsletter. Its free plan includes landing page builder, form tool, marketing automation and A/B testing. It allows 6 mails per month to 2,000 subscribers.


Ravue allows to create emails from curated content. It allows sending unlimited emails to 50 people.


The email list is a crucial part for any online business. You cannot just rely on paid advertisements for marketing. You need your channel to become a brand. But collecting emails and building an email list not as easy as it seems, neither its impossible. Furthermore, you might get an already built email list in exchange of some bucks from the black markets, but it will never worth it. The email list you build will be the people who will be already aware of your product, but the list you will buy will be just some random people who will blacklist your emails. Therefore, do your best in building a good email list and create good content for your audience.

If you know more ways to gather emails, please share with us in the comment.

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About Vidhi Punamiya

  • Mumbai