Planning Your Email Campaign to Generate Leads

Priya Rajendran Priya Rajendran
Jul 2, 2022 5 min read
Planning Your Email Campaign to Generate Leads

When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.

To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.

The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.

However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.

What are Email Leads?
How to Generate Leads Through Email Marketing?
Strategies to Collect Email Addresses the Right Way

What are Email Leads?

Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.

Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.

As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.

Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.

Most Effective Lead Generation Strategies
Most Effective Lead Generation Strategies

How to Generate Leads Through Email Marketing?

Here are some of the tips to help you get started with effective email campaigns.

Identifying the target audience

Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.

Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.

Creating an attractive offer

After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.

The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.

Scoring your leads

An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.

For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.

Writing engaging emails

Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.

As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.

In order to capture readers' interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.

Leveraging social media

Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.

Adding persuasive CTA

Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader's attention with a powerful CTA in your email newsletters, you must choose innovative words.

Creative CTA Example
Creative CTA Example

Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like β€œGet Free Trial or "Get 50% Off." You can convey a sense of urgency with a brief CTA message in two to three sentences.

Strategies to Collect Email Addresses the Right Way

Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.

Offer valuable content

One of the best strategies for email marketing lead generation is to provide content upgrades. It's a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber's email, are arguably the most popular kind of content upgrades.

Get into partnerships

Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner's website.

Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don't give up if you don't see immediate results.

Design homepage to attract emails

You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.

Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.

Conclusion

When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.

FAQs

How do you generate leads through email?

Add a CTA, write engaging emails, leverage social media and provide exciting offers.

How do you generate lead generation?

You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.

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