Pop-ups are small window overlays that appear over the webpage, showing ad content and message to take visitors' attention. Email pop-ups are used to capture visitors’ emails by displaying attractive offers like free e-book delivery, discounts, survey forms, free blogs, and newsletters.
Email pop-ups are personalized popups that reach new customers and stay connected with old customers. It allows you to convert website visitors to email subscribers, thus generating leads.
What is an Email Popup?
Email popup targets visitors’ behaviours and measures their engagement after landing on the page. It pushes targeted messages and segments audiences based on their interests on the page. It is displayed where the user is spending more time as it increases the probability of email sign-ups.
You can target specific customers and send a relevant email sign-up message to add value to their browsing experience. With email sign-ups, you can also get the ideal audience list. The email popup must be offering something interesting in exchange for a name and email address.
Best Practices for Email Popup
A well-crafted and eye-catching email popup increases users’ experiences without interrupting their work. Exit-intent technology enables you to display a popup at the time when the users are leaving the website without interfering with their tasks. The incomplete checkout process can be reduced too if sudden discount offers flash on the screen with email sign-up.
The email pop-ups should be short and clear with effective UI design. Moreover, the pop-ups should appear less annoying and add value to user experiences. The value addition of email pop-ups increases the subscribers' list and generates potential leads for further communication.
The average conversion rate of email popups is 3.75%. The email popup helped BitNinja to increase its email subscriptions by 114% and leads by 162%. According to studies of e-commerce stores, Asphalte, a popular Shopify store, generated 4,000 conversions in one month.
What Are the Different Types of Email Popups?
On-time displays of smartly designed popups catch users’ attention and get positive responses from users. Depending upon your demands, you can design the email popups in five ways:
Standard email popup
A standard email popup is a small window that appears at the forefront of the screen to collect users' email addresses. It offers free shipping, discounts, e-book delivery, or anything valuable to users in exchange for the email address. It is the most popular layout with propelling success rate.
The Full-screen popup takes the entire screen and eliminates all distractions. When you have something great to offer that users find worth to respond, you can definitely use this to target your customers.
The Sidemessage appears on side of the screen and is non-intrusive in nature.
Sticky bars Popup
The Sticky bars stick to the top or bottom of the screen with a small message. If the message is for collecting email sign-up only, without any offer, the side message and sticky bar are good options. It collects emails without interrupting the user's browsing experience.
Scroll trigger Popup
The scroll trigger email popup appears when a user has scrolled to the depth of the website. Instead of asking for emails immediately, it waits and analyses the user's interest.
Best Examples of Email Popups
Offer Discount, Coupons, or Incentives
Discounts and coupons evoke pleasant feelings in visitors and they quickly sign up with their emails. The conversion also increases because visitors they turned into potential customers. Not only does it generates leads but also boosts sales. Free shipping offers, coupons, and other incentives are an efficient way to capture the emails of visitors.
The candle store, Homesick, offered 15% off on the first purchase. The customers didn’t need to buy immediately; the discount offer was valid until they do the first purchase.
This discount offer exploded the sales. The popup was appropriately designed that showcased the benefits, promotion codes, brand image, and everything that was relevant from the user's perspective.
It makes the popups relevant and adds value to email subscriptions. Awara Sleep email popup comes immediately as the visitor lands on the page. Its unique design specifies the benefits of signing up and highlights the button to save $499—convincing users to sign up. It also adds value to email subscribers by calling them “Resident members” and giving them exclusive offers.
Launch at Right Time
Time is the crucial aspect of email popup so it doesn't appear disturbing and does not miss any possibility of conversions. Using exit-intent, you can trigger the popup when the visitors are about to leave the website. Though, you can increase your conversion by displaying a popup 10 or 20 seconds later after the user lands on the page. This help to easily segment the audiences and display the relevant popup to get a higher engagement rate.
According to research, the longer users stay on a page, the less likely that they will bounce off the page. However, popup displays immediately after landing increase subscription but you are unable to target users’ behaviours and interests so most email signups are less likely to convert into customers. So, analyzing how long the customer stays on the page is important to increase potential leads.
Rainbowjeans.com has placed an email signup action at the bottom left of the page so the users who reach the bottom can only sign up for emails.
Highlight Unique Offer
Write unique offers in big and bold so visitors cannot avoid the email popup and inside information. Ollie uses bright colours, easy-to-understand, and straightforward offers. Bright-looking popup and easy signup convince users to email signup.
Create Newsletter Popup
Newsletter popups are a great way to collect email sign-ups. The niche topic of the newsletter should be clear and add a value proposition to users. Headlines give an overview of the content/event that is covered in the newsletters.
2X eCommerce created a Newsletters popup with a contrasting CTA button that had drawn visitors’ attention immediately. The headline was clear about the rapid e-Commerce growth and exclusive growth strategies.
Create an Attractive Design and Simple Content
Create a simple email popup that matches with brand image. Clothing retailer Gravitas showcases engaging photos in an email popup that displays immediately after landing on the page. It offers 10% discounts at checkout for an email subscription. No complication and easy process and it got huge subscriptions as well as increased sales.
Free Trial popup Offer
CoSchedule offers a free trial when visitors are about to leave the website. The popup is showing the CoSchedule product with a drag-and-drop GIF interface to capture users' interests and encourage them to share details. The free trial offers are enticing and encourage users to subscribe. Then pursuing email leads with updates and discount offers can boost sales also.
Provide Valuable Content
Convince subscribers with exclusive offers and discounts. Present a sales message to entice a person to complete the purchase. Give unique content, tips, and news of user's interest.
Neil Patel has offered no coupon, no freebie, no discount, just a promise to give valuable advice. For a branded product, only valuable content can collect lots of subscribers.
Social proofing like adding a logo or declaration of your newsletter subscribers assures visitors about the benefits of email subscriptions.
The content is the key to attracting users' attention and triggering them to subscribe. Describe in "plain and simple" what your subscribers will get when they sign up? A pinch of humour and fun adds a spark to the boring and regular email pop-up and makes it unique. Joining a community or club popup is a good way to increase email listing.
Clear CTA Button
Ensure clear, concise, and short Call-to-Action design and text. Choose the eye-catching colours that can be identified easily.
PixelMe has tried a surprising offering and more than 60% of subscribers opened their emails since they subscribed. This is also a good way to market your newly launched product.
Design separate popup for Desktop and Mobile interface which is device compatible and clearly visible. In a mobile, bandwidth and space are limited so small visuals work well on mobile.
Email popups are almost used on every website as a lead generation tool. Email popups come with targeting messages and segment the audiences according to their interests. This email listing helps further to pursue target audiences with personalized messaging. 81% of small businesses are using email marketing to encourage and engage visitors in the purchasing of a product.
What is an email popup?
An email popup is an email popup which appears as soon as the subscriber enters the website.
Do email popups work?
Yes, many subscribers input their email and other information in an email popup.