In today's digital world, companies depend on automation for most marketing chores. Blogging has grown rapidly since the 1990s. Back then, it was most often used to vent or express creativity. Anybody with an internet connection might create a "weblog." Blogs have evolved from personal diaries and daily updates to an essential online tool. A well-written blog is also a great strategy to create leads and boost profits. According to HubSpot, marketers that emphasize blogging are thirteen times more likely to have a positive ROI.
In this blog, we will cover how blogs can help businesses generate leads. Consider the business benefits of blogging:
- Provide Restricted "gated" Content
- Integrate Your Blog with Your Primary Website
- Utilize Marketing Tools Such as a Slide-in CTA
- Another tool to consider is the Hello Bar
- Provide frequent links to other useful Internal Resources
- Make the Most of the Space Around a Blog Post
- Include Irresistible Perks
- Add Subscription Services
- Social Media Sharing should be made as simple as possible
- Stick to an Editorial Calendar
How Blogging Helps Generate Leads?
Establish Your Position as a Thought Leader
When you consistently publish informative material, you exhibit industry experience. Your place as a thought leader will be swiftly established if you give unique, quality information that few others provide. Educating your audience about the sector you belong to helps establish your brand as an authoritative resource. When you accomplish this regularly, you will be recognized as an influential voice who deserves the attention and support of your audience.
Establish authority and confidence
The key to creating authority is not just to produce high-quality, meaningful material for your target audience but also to do it consistently. Establishing trust takes time. There is no fast route to win the trust of a new prospect. You must demonstrate that you are not a fly-by-night enterprise.
Publishing high-quality blogs consistently demonstrate that you are giving a service or product for the long haul and are not aiming to make fast cash.
Boost Your SEO
Blogging improves your visibility on Google and other search engines such as Bing and Yahoo by increasing your digital footprint. The more valuable pages you publish, the higher your page rank. Blogging may enhance incoming links by up to 97%, which helps search engine results. These variables, in turn, increase your blog's search engine traffic and its viewership.
Engage Your Audience
The appropriate audience is drawn to quality material. It attracts them, catches their interest, and improves their likelihood of becoming devoted clients. Through the information you post on your blog, you may provide answers to inquiries. However, to optimize benefits, you must ensure that you do this action consistently.
Generate Qualified Prospects
Offering a reasonable incentive in exchange for their contact information is a terrific method to acquire qualified leads after you have captivated their attention. A blog may be a lead magnet by offering visitors something of value in return for their email address, street address, zip code, and other information.
Cold leads are likely to have a lower customer lifetime value than quality leads. Additionally, you may utilize their contact information for targeted marketing and advertising.
10 Ways to Improve Lead Generation on Your Blog
How can you transform your blog into a machine for producing leads? Consider the following ideas:
Provide Restricted "gated" Content
Leave a little extra for devoted readers that casual readers wouldn't ordinarily get. Do this in addition to the free information you currently offer on your site.
Of course, you can't erase your public postings. You will require material for search engines to crawl to get SEO advantages. However, make it desirable for them to purchase your exclusive offer by providing something free access cannot.
For instance, you may create a unique area on your blog that gives an in-depth analysis of previously discussed topics. You may organize webinars that deliver tailored, thorough feedback for customers who enter their contact information.
Integrate Your Blog with Your Primary Website
You may be tempted to host your blog on a different domain, but if you do, you will lose out on several chances to generate leads. If you split your blog from your main site, your main site will not get search engine rankings from inbound blog connections. Your blog's brand identity should continuously reflect that of your main website.
A blog post may be a visitor's first exposure to your business; they may not even be on your site. Provide consumers with a consistent brand experience regardless of whether they are on your blog or main website.
Utilize Marketing Tools Such as a Slide-in CTA
This is when the Slide-in CTA enters the picture. It is a handy feature that you may use for blog readers who have reached the bottom of your piece. It indicates that the prospect is sufficiently intrigued to devour all of your information.
A box with an appealing offer that your prospect cannot reject glides into view in the bottom right corner. Your call-to-action may be a white paper, further information on the topic, or other relevant material in return for the reader's contact information. This form of CTA is often far less irritating than pop-ups.
Another tool to consider is the Hello Bar
A Hello Bar is a bar that normally appears at the top of a website and spans the whole page. It is difficult to miss since it is situated in the part of the screen that a visitor is most likely to notice when the page loads. Frequently, Hello Bars incorporate a call to action to direct visitors to landing sites or squeeze pages.
The "Hello Bar" will continue to follow readers as they scroll through the text if they do not click immediately. It is an excellent technique for rapidly driving targeted visitors and building an email list.
Provide frequent links to other useful Internal Resources
When writing a blog post, consider certain terms and phrases that connect to previous blog articles or site material. Connect these terms to other pages on your website.
You may connect keywords to landing pages or other sites, leading to offers or bargains that your prospects may find appealing. It may be a signup for a webinar, a free trial, or a topic-specific e-book.
Make the Most of the Space Around a Blog Post
Your website's prime real estate includes the "leaderboard" at the top of the blog, the sidebars on each side of a post, and the space after an article. Do not squander these areas by not prominently displaying CTAs, banners, or buttons.
Following a blog post's footer is an excellent chance to provide a complimentary offer or other engaging information. This section may also connect to landing pages or CTAs that need email signup to subscribe.
Include Irresistible Perks
Make them an irresistible offer. Consider including free delivery or discounts for email newsletter subscribers. This increases the likelihood of acquiring new subscribers and interested consumers.
IKEA produces leads by providing prospects with the choice to download an online catalogue or get a printed version via mail. In some instances, providing a physical catalogue might be used to obtain email addresses. You simply need to complete the form with your email address or physical address.
With the help of an opt-in button, you can also keep in touch with potential customers and offer them updates and other perks.
Add Subscription Services
Offering a subscription option makes it simple for readers to join up for regular blog updates through email and RSS feeds. A subscriber is alerted each time you publish a blog article when they sign up.
Most blogging platforms have subscription plug-ins, and other email marketing firms may include a plug-in that enables you to grow your subscriber list. Other services, such as FeedBlitz and Google FeedBurner, provide this service for free.
Social Media Sharing should be made as simple as possible
You may do this by including social network symbols throughout your blog content. This encourages visitors to share your material on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, enabling your audience to build your online network.
You want to attract as many visitors as possible to your website, and social sharing is the best approach to supplement your lead generation effort.
Stick to an Editorial Calendar
In addition to providing high-quality material, consistency is the key to effective lead generation via blogging. Following your editorial calendar, you must adhere to a timetable for developing and releasing regular material. This may be accomplished manually or using plug-ins that map out themes and publication schedules on a daily, weekly, monthly, or yearly basis.
To prevent burnout, ensure that you build a sustainable strategy by assigning some duties to freelancers and other content producers on your team.
Now, you must be familiar with the benefits of blogging and how it helps you generate leads. Hence, create a plan to produce great blogs regularly. Digital technologies may save time and resources. Use them to avoid being overwhelmed with automatable duties.
Don't forget to promote your landing page on social media. It's a question of time until you create authority in your area and fill your sales funnel. Remember that blogging is a tool. Lead generation is the goal (and a healthy bottom line). It also allows you to engage with consumers in ways no other program or app can. Make blogging part of your lead-generating strategy. Following best practices will pay off over time.
Which tools are used for Blogging?
Tools used to generate leads using blogs are:
- Quick Sprout
Which is the most profitable blog?
Huffington Post is considered the most profitable blog.
Does blogging generate leads?
Blogging is one of the most cost-effective long-term strategies for lead generation.
How to improve your lead generation using Blogging?
Some Keys to improving lead generation through blogging are:
- Hello Bar
- Attractive Perks
- Subscription Services
- Social Media Sharing Option