Revolutionising Corporate Wellness: How FITPASS is Addressing India's Sedentary Workforce Challenge

✍️ Opinions

Subham Kumar

May 23, 2024 — 6 min read

Akshay Verma, Co-founder of FITPASS - FITPASS Addressing India's Sedentary Workforce Challenge

This article has been contributed by Mr. Akshay Verma, Co-founder of FITPASS.

In today's digitally-driven society, India's workforce is grappling with a pressing challenge: the sedentary lifestyle prevalent in corporate environments. Recognising the severe implications of this inactive lifestyle, which experts globally equate to be as detrimental as smoking, FITPASS commissioned the 'State of Fitness and Wellness in Corporate India 2023-24' report to highlight the critical need for proactive wellness strategies to combat the rising health concerns, dwindling productivity, and escalating healthcare costs that this sedentary behavior fosters.

The FITPASS report revealed a startling loyalty paradox that speaks volumes to Indian corporations: nearly 91% Indian employees agree that comprehensive fitness and wellness programs increase loyalty, highlighting an opportunity to improve employee retention. Alarmingly, 77% of employees are not completely satisfied with the current programs their organisations offer. This need gap presents a critical challenge: the alignment of wellness programs with the actual requirements of the workforce, leading to increased attrition.

FITPASS understands this the best and has positioned itself as a pivotal solution to this burgeoning crisis by reversing the trends of workplace inactivity and its associated costs. Wielding the power of advanced technology, FITPASS provides tailored, accessible, and technologically advanced fitness solutions, setting a new standard for corporate health and proving that investing in employee wellness is both a strategic and necessary move for modern businesses.

Unlike other ‘post-facto’ corporate wellness programs that are more prescriptive than preventative, FITPASS steps up with a dynamic approach, offering a comprehensive solution via suite of services that ranges from access to a broad network of gyms and fitness studios to bespoke nutritional guidance and AI-driven fitness coaching through its innovative corporate wellness program, FITPASS Secure. By integrating sophisticated technologies like AI and data analytics, FITPASS doesn't just track fitness; it enhances it.

Key Features of FITPASS’ Technology
Benefits for Companies
Implementation Steps for Companies
Measuring Impact: Key Metrics, Tracking, Analysing, and Growth Statistics
Case Studies: Examples of Companies Utilising FITPASS' Technology

Key Features of FITPASS’ Technology

Holistic Wellness Approach: Emphasises preventive measures and equips employees with health management tools.
Advanced Integration: Seamlessly combines fitness, nutrition, and wellness support using cutting-edge technology.
Expansive Network: With over 7500+ gyms and fitness studios nationwide, FITPASS provides employees with convenient access to top-tier facilities
Personalised Guidance: FITPASS' AI-powered FITCOACH, ARIA offers personalised fitness guidance tailored to individual needs and goals, optimising the effectiveness of workouts.
Nutrition Support: FITFEAST delivers personalised meal plans and dietary advice.
Accessibility to Global Content: FITPASS TV provides on-demand virtual workout classes and fitness content from both national and international trainers, offering employees a diverse range of fitness options to choose from.
Wearable Technology: FITPASS leverages wearable devices and health-tracking apps to enhance accountability and engagement, allowing employees to monitor their activity, heart rate, and sleep.
Real-Time Insights: FITPASS' AI-driven wellness management system provides employees with real-time insights and recommendations, empowering them to make informed decisions about their health and lifestyle.
Doctor Consultations: FITPASS provides access to unlimited doctor consultations across 10+ specialties, health check-ups, pharmacy vouchers, discounts, etc.
Emotional Wellness and Mindfulness EAP: FITPASS goes beyond physical health by prioritising emotional wellness and mindfulness through its Employee Assistance Programs (EAP), designed to support employees in managing stress, improving mental well-being, and fostering resilience.
IRDAI approved: FITPASS collaborated with IRDAI to incorporate fitness and wellness components into insurance plans, this helps reduce health insurance premiums, making it a valuable addition to employee benefits packages.

Benefits for Companies

FITPASS presents a transformative solution for companies seeking to prioritise and invest in the proactive well-being of their employees.

Boost Productivity: Building a healthier and more energised workforce, translating into improved performance and heightened productivity.
Enhance Employee Morale and Retention: Cultivating a workplace environment that values and supports the overall well-being of its employees, thereby increasing job satisfaction and retention rates.
Drive Cultural Transformation: Establishing a wellness-oriented culture within organisations, where employees are motivated to proactively manage their health and fitness.
Reduce Healthcare Costs: Implementing preventive health measures to mitigate long-term health issues and associated costs.

Implementation Steps for Companies

Through in-depth research and understanding of organisational goals, FITPASS develops a customised model that best suits each organisation.

Wellness Program Goals: FITPASS works with organisations to understand their goals and assess the wellness needs of their employees to ensure the program is customised effectively.
Selection of Features: Organisations choose from a variety of features and services, such as AI-led fitness coaching, personalised nutrition consultations, and more, to match their specific wellness objectives.
Customisation: After selecting features, organisations can customise the structure of the program to suit employee preferences and needs, considering location, work schedules, and fitness levels.
Monitor and Evaluate: The users can continuously monitor the progress of their program and gather feedback from employees to assess effectiveness and identify areas for improvement.
Adjust and Enhance: Based on evaluation findings and feedback, FITPASS can make adjustments to the wellness program as necessary to optimise effectiveness and ensure alignment with organisational goals.

Measuring Impact: Key Metrics, Tracking, Analysing, and Growth Statistics

The key measure of impact for a wellness program implemented by FITPASS within organisations lies in its ability to positively influence various aspects of employee well-being and organisational performance.

Health Outcomes: Monitoring improvements in health metrics such as reduced absenteeism due to illness, decreased healthcare costs, and improvements in overall employee health indicators like blood pressure, cholesterol levels, and BMI.
Employee Engagement: Measuring participation rates in wellness activities, engagement with FITPASS features, and feedback from employees regarding their satisfaction and perceived benefits of the program.
Productivity and Performance: Assessing changes in productivity levels, work quality, and job performance as a result of improved employee health and well-being.
Retention Rates: Monitoring employee turnover rates and assessing whether the wellness program contributes to higher employee retention by enhancing job satisfaction and overall well-being.
Organisational Culture: Evaluating the impact of the wellness program on organisational culture, such as increased morale, stronger sense of community, and alignment with the company's values and mission.

Case Studies: Examples of Companies Utilising FITPASS' Technology

FITPASS - Highest Reserved Workout in a Day — FITPASS Member Trends - Highest Reserved Workout in a Day

As FITPASS consistently enables corporations to invest cost-effectively in their most valuable asset—their employees—it has generated a remarkable 6x return on investment. This achievement is underscored by key outcomes observed from working with over 1.7 million active corporate employees. The following key results were derived from a comprehensive 12-month study involving 17 clients, each with a minimum of 5000 full-time employees (FTEs):

43% lower attrition in employees engaged with FITPASS.
100% of our clients report lowered absenteeism and reduction in sick days translating to lower health incidents and expenditures.
Based on the survey, 43% of employees reported feeling active when they engaged in workouts at least twice a month either at our partner facilities or at home using FITCOACH, or if they logged their meals four times a month through FITFEAST. These active employees demonstrated increased proactivity in their work environment and were less susceptible to potential burnout.

With the mantra of #YourFitnessYourWay, FITPASS enhances the flexibility for individuals to tailor their fitness regimes to their unique needs. Looking ahead, FITPASS plans to expand its collaborations with 500 corporations over the next five years, aiming to broaden its positive impact on the workforce across India.