From disco lights beaming to Bollywood music, the midnight before the Big Billion Day sale was undeniably a party scene in the Walmart-owned Flipkart’s Bengaluru headquarters. Costume parties to Zumba classes to galore of food supply, everything that was humanly possible was bored by the company to keep up the spirits of its employees to not succumb to the pressure of the sale.
This was not a regular sale. It was a sale where two e-commerce behemoths - Walmart (Flipkart) and Amazon were going to fight a big battle for the first time in India. It might be a war for the e-commerce giants, but it was a win-win situation for the consumers.
Flipkart vs Amazon
The great Indian festival of Amazon was counted as the biggest sale of the year in India. However, another biggest sale in India was introduced by Flipkart to give a befitting competition to the Great Indian sale.
Earlier Flipkart had claimed to create history by outperforming and setting new benchmarks. Even though Flipkart made its entry into the Indian market way earlier than Amazon.
The successful journey traveled by Amazon in India is tremendous. But it does not mean that Flipkart falls behind the race. Flipkart has also its share of popularity formed in India.
If it is believed, there was a statement passed by Flipkart CEO Kalyan Krishnamurthy a few years back when asked about the competition with Amazon.
He replied that Flipkart is expecting a big spike in ‘Big Billion Days’ sales over last year. Do we worry about them? On a scale of 0 to 10, it is close to 0 today. We don’t see that much relevance for the Indian user coming from our competition today. We see them as becoming a global platform for premium Indian books and home goods buyers.
The Big Billion Days of Flipkart
The festival season majorly starts around September month of each year. And to enhance the experience of festivities, the e-commerce platforms also introduce multiple sales to take help.
The Big Billion Days of Flipkart has been given the tag of a festival that provides several benefitting deals to its customers. The success of Flipkart's Big Billion Sale can be estimated from the various reports shared by its officials.
One of the Flipkart spokespeople, after the event, said
Flipkart has recorded over 70% share of the entire Indian e-commerce market in the 5-day event, matching scale with global marquee retail events. Gross merchandise value (GMV) grew 80% over the last year, whereas units grew by close to two times year on year. Around 25 million people visited the platform during the period.
The Great Indian Festival of Amazon
The Great Indian Festival of Amazon also provides a similar pattern for the festive season sale and also carries several tricks within its period to offer benefits to its customers.
The Great Indian Festival of Amazon is considered the biggest online sale in India. The sale is known to give tough competition to its competitors while still maintaining its position. Great Indian Festival does provide numerous savings on each product and we can assume this from the statement released by Amazon.
Commenting after the sale, Amazon India Senior Vice President and Country Head Amit Agarwal said More than 80 percent of the new customers came from small towns, and we received orders from 99 percent of the serviceable pin-codes in the country in just four days.
Similar Tagline of Amazon and Flipkart Sale
The war for authority over the e-commerce space in the country is tremendous. However, the most amusing part was the fact that both decided to share a similar tagline with Budget being the underlined idea. “Ab India ki khushiyon ke beech budget nahi ayega” was Amazon’s dramatic tagline for the Great Indian festival.
While Flipkart summed up its campaign- ‘Big Billion Days’ with “Ab India hoga budget se mukt". The budget is very close to every Indian’s heart. And the two giants have aptly cashed it on the same.
The Great Indian Festival and the Big Billion Days both are started during the festive season and have additional benefits for the prime members. The actual date for both keeps on changing by each year and the days are also not fixed for the sale period. The only thing permanent with the sale is unlimited options to take advantage of the discounts.
While it’s not known who gained the upper hand, the two companies did use some absurd metrics to perform their role. From Mount Everest to Empire State Building, to Eiffel Tower to International Cricket Stadiums to elephants, anything and everything but rupees.
This not only helped the companies to remain vague about the actual sales figures but also make ludicrous but otherwise interesting comparisons.
The two e-commerce giants Flipkart and Amazon both have their dedicated portion of loyal customers and are still in fierce competition. There is always the chance of performing better than the other present for both the platforms and if to be believed, that is what keeps both of them still ahead of other e-commerce businesses.
Both the platforms have their marketing strategies with different types of sales to boost their sales. However, if not to be forgotten, the "Big Billion Days" and the "Great Indian Festival" are still the most popular days among shoppers.
What is the Great Indian Festival of Amazon?
The Great Indian Festival is one of the biggest online sales available in India by the means of the e-commerce platform Amazon. It includes several discounts, coupons, and sales for the customers to take advantage of.
How long is the Great Indian Sale?
The number of days a Sale will run keeps changing each year. Majorly, the Great Indian Sale last for four days and provide different percentage of discounts for different company products.
What are Flipkart's Big Billion Days?
Flipkart Big Billion Days is an online sale provided by the platform Flipkart to its customers. It is sometimes also regarded as the festival of Flipkart by its customers because of the awesome deals provided to them.
What is the date of Big Billion Day 2022?
The estimated date for the start of Big Billion Day 2022 is from 26 September 2022.