GamesKraft - Creating World Class Gaming Experience for Indian Users

Gameskraft Startup Story

Startup Name Gameskraft
Headquarter Bangalore
Founder Prithvi Singh
Sector Online Gaming
Founded 2017
Registered Entity Name Gameskraft Technologies Pvt. Ltd.

Gameskraft - Introduction
Gameskraft - Industry Details
Gameskraft - Founder
Gameskraft - The Idea and Starting Up
Gameskraft - Name, Tagline and Logo
Gameskraft - Product
Gameskraft - Business and Revenue Model
Gameskraft - Customer Acquisition
Gameskraft - Challenges
Gameskraft - Competitors
Gameskraft - Funding
Gameskraft - Marketing
Gameskraft - Advisors and Mentors
Gameskraft - Future Plans

Gameskraft - Introduction

With the availability of fast internet and smartphones, online gaming is gaining much popularity in India, especially among the youth. With this increasing craze, many gaming companies are coming up with engaging and entertaining gaming options. GamesKraft, a Bangalore based startup in the online gaming sector is all set to bring the world-class gaming experience to the Indian users. The startup launched in 2017, is driven by the vision is to establish Gameskraft as a leading gaming company of India.

Gameskraft - Industry Details

Investment of market leaders such as Alibaba, Tencent, Nazara and Youzu, has contributed to the growth of the Indian gaming industry. According to a joint report released by Google and KPMG, the online gaming industry in India is projected to reach $1 billion by 2021. The estimated number of employees in the gaming industry across India will be more than 40 thousand by 2022.

Gameskraft - Founder

Prithvi Singh is the founder of GamesKraft.

Prithvi is an engineering graduate from Netaji Subhas Institute of Technology. Prior to GamesKraft, he worked with companies like Grofers, Ignite Technologies, and Arcot Technologies, across different domains including large-scale and enterprise applications.

Punya, Akhilesh, Abhishek and Alankar have been part of Gameskraft since the inception. Since it’s a startup, they don't have any particular roles assigned to them.

Gameskraft - The Idea and Starting Up

Prithvi started showing interest in gaming at a young age. During his college years, he spent a considerable amount of time playing video games. Around the same time, he realized that the market is mostly dominated by international companies and the games are not specific to the Indian market. So he wanted to develop games especially for the Indian users.

With Gameskraft, I wanted to bring the Indian context to the online gaming space. The games we develop are mainly targeted at Indian users. Since India’s gaming industry has a huge potential, I was pretty confident about Gameskraft.
We wanted a name for our company that is catchy and easy to remember, so we came up with Gameskraft.

Gameskraft's tagline is ‘India’s fastest growing gaming company’.

Gameskraft logo

Gameskraft - Product

Gameskraft has two products – Rummyculture and Gamezy. Both games are based on reward systems and use real cash.

Rummyculture is a rummy game in just a short span of time, it has evolved as India’s fastest growing cash rummy platform, with over 1 million active players on its website and Android application. Offering best-in-class gaming experience with complete digital safety Rummy Culture have multilingual customer support. Free to register, the platform also provides first-time players with generous welcome bonuses. The USP of Rummyculture lies in its transparency and ease-of-use along with instant withdrawals.

RummyCulture Logo

The Games were designed after researching the market trends, the demand, and the gaps that exist in the casual gaming industry.

We made sure our products will cater to the specific needs of the Indian customer. Unlike most other real cash games, our users are credited the money they win on the same day.

Gameskraft - Business and Revenue Model

Gameskraft’s games are free. In terms of revenue, it follows a commission-based model.

Gameskraft - Customer Acquisition

Initially, word-of-mouth publicity helped GamesKraft to create a name. Gameskraft’s referral programme also helped the company to attract new customers.

We took a customer-centric approach from the beginning and it has worked really well for us. Customers have grown to like our games because of their transparency and user-centricity.

Gameskraft - Challenges

Gameskraft’s journey has been very exciting, but we came across several obstacles in the initial months.

The most challenging part for Gameskraft was retaining a steady customer base. Instead of losing heart, the Gameskraft team took customer feedback seriously into consideration and modified their platforms as per the feedback. Rummyculture’s first multi-player tournament didn’t go as per plan, mostly due to technical errors. It was a real eye-opener for Gameskraft and they learned from the mistake and made changes accordingly.

Also when GamesKraft first started out, it mainly focused on a good interface. However, over time, they realized that there are many other important factors. The company constantly keeps on researching and making changes to its platform to meet customer expectation.

Another challenge that Gameskraft faced initially was in making payment of rewards to its users. The payment system was not automated.

Every day after 3 pm, I used to take a printout of all the withdrawal requests and go to the bank with a checkbook. I deposited the check and gave the Bank Manager a list of account numbers and the respective amounts that had to be deposited.

Thankfully, now Gameskraft has banking partners and the payment process is fully automated.

Gameskraft - Competitors

Many online gaming companies are now operating in India. Some top gaming companies are 2pi Interactive, 99 Games, Apar games, CreatioSoft, Dhruva Interactive, etc.

As said by Prithvi, Gameskraft is a new player in the online gaming space and currently, their focus remains on their latest offering Gamezy.

What makes Gameskraft stand out is that we do extensive market research before rolling out any game. We take regular feedback from our customers to make improvements in various areas – whether it’s the UI of the game or the format.

Gameskraft - Funding

Gameskraft doesn’t have any formal investors at present. However, Prithvi managed a large amount of funding from his family and friends.  

Gameskraft - Advisors and Mentors

My family and friends have given me constant support throughout the journey. Whenever I need advice, I turn to them.

Gameskraft - Marketing

Gameskraft launched exclusive World Cup ‘scratch card’ offer for Rummyculture users.

Gameskraft - Future Plans

In less than two years of time, GamesKraft’s Rummyculture has evolved as India’s fastest growing cash rummy platform, with 1 million active players on its website and Android application.

GamesKraft recently launched Gamezy, a fantasy gaming platform for cricket enthusiasts in the country. Currently, only the Beta version of the game is available. However, Gamezy has received an overwhelming response from customers.

Gameskraft is planning to strengthen its foothold in the fantasy gaming space.

Website - Gameskraft

 

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About Chayanika Goswami

Chayanika is an MBA in Finance and a trained Digital Marketer. SEO and content writing are her hobbies turned profession. She is a rover. In her free time, she loves traveling and cracking jokes.