Housejoy: Get Home Services On-Demand

Rishabh Rathi Rishabh Rathi
Mar 11, 2021 6 min read
Housejoy: Get Home Services On-Demand

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Housejoy.

Where will you go if your wife calls from home complaining that the switchboard has stopped working? What if you have a wedding to attend but don’t have time for a makeover at the salon? A few years back, your only option would be to hastily search for an electrician and simply skip the salon trip.

But now, you don't need to face the hassle of finding a professional. All you need is to rely on the services of startups like Housejoy. Housejoy provides home services online and has significantly leveraged the on-demand online economy. Read this article to learn about Housejoy and its journey of growth.

Housejoy - Company Highlights

Startup Name Housejoy
Headquarter Bengaluru, India
Sector Online Home Services
Founders Arjun Kumar and Sunil Goel
Founded 2014
Area Served India
Parent Organization Sarvaloka Services On Call Pvt Ltd.
Website housejoy.in

Housejoy - About
Housejoy - Founders and How it Started?
Housejoy - Name, Tagline and Logo
Housejoy - Business Model and How it Works?
Housejoy - Revenue
Housejoy - Funding and Investors
Housejoy - Startup Challenges
Housejoy - Competitors
Housejoy - Future Plans
Housejoy - FAQs

Housejoy - About

Housejoy is an on-demand online startup that provides a variety of services which include plumbing, beauty, laundry, home cleaning, computer repairs, carpentry, pest control, etc. The company is a pioneer in introducing geo-targeted technology when it comes to home services. Housejoy has its services running in 6 cities with more than 10 categories, that too in a highly fragmented sector.

The app and website of Housejoy are akin to a cab booking system where you are first asked to provide your location and then book a service. Once the user selects a location, various services available in that area are displayed to the user. It works similar to food delivery apps like Swiggy and Zomato. And like many other online platforms, users can pay through online modes, banks, and cash. The app was wildly successful and was known for its reliability with more than 1 million customers and 500,000+ downloads in its initial years.

Housejoy - Founders and How it Started?

Arjun Kumar and Sunil Goel founded Housejoy in the year 2014.

Arjun Kumar and Sunil Goel founded Housejoy
Housejoy's Founders

Sunil worked in the IT leadership team for two decades in TESCO and eventually switched his job to TutorVista as the head of operations. Sunil launched a video platform to pre-screen candidates before they are hired in a company. This platform was named as VU First.

While Sunil was working in TutorVista, he met Arjun. Bookadda was the startup initiated by Arjun and he had raised $5 million funding for this venture. Bookadda was eventually acquired by Sapna Group.

Arjun had worked for MakeMyTrip. He had experience working in different fields like product development and payment systems at different companies. While Sunil and Arjun were exchanging various ideas for startups, they felt there are several issues with home cleaning and maintenance. It was a realization of the tremendous potential in this field.

After working on their startup for around 3 years, the duo called it quits. Many uncited sources say that the founders were forced to quit by the board members.


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The founders then decided to launch a startup that provides services at home and wanted a name which depicted the offerings. That is when they came up with Housejoy which means the joy of being served at your home with satisfaction.

Housejoy Logo

The logo of Housejoy is the roof of a house and under that roof is a smile which depicts the name Housejoy.

Housejoy - Business Model and How it Works?

The Housejoy business model works on a marketplace business model where the company charges commission for services delivered through its platform. The commission varies across different categories. Some range from 7% to 10%, others lie in the range of 10% to 15%, and in case of high ticketing services like construction and renovations, the commission may go up to 20%.

The brand offers its services on its website and mobile app. Customers simply need to choose a service from the available options and book it. The service provider will reach the customer's house and perform the task. Housejoy works as a mediator where service providers and consumers can find each other and connect

Housejoy - Revenue

The total Housejoy revenue till date is of INR 136 crore last fiscal (2019-2020) which is 4x times more than 2018.

  • Revenue grew 19% In FY18 i.e. INR 37.85
  • In FY 17, revenue was INR 31.79 Crore.
  • Losses shrunk by 29.44 %, from INR 70.2 crore to INR 49.53 crore in a span of one year ending March 2018.

Housejoy - Funding and Investors

Housejoy has raised a total of $30.247 Million of Funding till date (as of November 2020). Β The main investors of Housejoy are : Amazon, Matrix Partners, Qualcomm Ventures, ruNet, Vertex Ventures, Sama Capital, RTP Ventures and Ganesh Krishnan.

Date Amount Series Investors
June 2015 $4 Mn Series A Matrix Partners
December 2015 $23 Mn Series B Amazon, Matrix Partners, Qualcomm Ventures, ruNet
December 2018 $1.34 Mn Bridge Round Matrix Partners
December 2018 $1.58 Mn Bridge Round Vertex Ventures, RTP Ventures, Sama Capital,Qualcomm Ventures
December 2018 $327k Bridge Round Ganesh Krishnan

Housejoy plans to raise $35 million (around 260 crore) by end of 2020 for business growth.


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Housejoy - Startup Challenges

One of the biggest challenges for Housejoy was profit generation. The company had been working in more than 12 cities in India and currently operates only in 6 cities. The reason behind shutting down operations in some cities was the challenge of surviving and sustaining in the absence of profits.

The second challenge was in the form of competitors and emerging concepts. Brands like UrbanClap which run almost on the same concept were growing fast and it was difficult for Housejoy to compete with them.

Housejoy - Competitors

The biggest Housejoy competitors today are UrbanClap, TaskRabbit and Urban Pro. Urban Clap is focusing on strong branding and extremely high-quality service providers where the rates are reasonable. UrbanClap does not focus on fooling users with discounts or promotional offers but is emphasizing more on timely delivery and reliability.

These are the factors Housejoy needs to take into account. Moreover, Housejoy now needs to come up with robust expansion strategies and once all of this is in place, the startup will flourish across the country.

Housejoy - Future Plans

Housejoy has started focusing on the future of real estate. The company is now providing services for home construction. Housejoy has had a tough time in the past 2–3 years but if it constantly works on customer service, workforce training, and improving the earning capability of service assistants, the startup can be taken to the next level. Housejoy plans to raise $35 million (around 260 crore) by end of 2020 for business growth.



Housejoy - FAQs

Who are the Top Competitors of Housejoy?

The biggest competitors of Housejoy today are UrbanClap, TaskRabbit and Urban Pro.

How much is the revenue of Housejoy?

Housejoy had a revenue of INR 136 crore last fiscal (2019-2020) which is 4x times more than 2018.

  • Revenue grew 19% In FY18 i.e. INR 37.85 Crore
  • In FY 17, revenue was INR 31.79 Crore

What is the business model of Housejoy?

HouseJoy works on a marketplace business model where the company charges commission for services delivered through its platform. The commission varies across different categories. Some range from 7% to 10%, others lie in the range of 10% to 15%, and in case of high ticketing services like construction and renovations, the commission may go up to 20%.

How much Funding has Housejoy raised?

Housejoy has raised a total of $30.247 Million of Funding till date (as of November 2020). Its most recent funding was led by Matrix Partners, Vertex Ventures, RTP Ventures, Sama Capital, Qualcomm Ventures and Ganesh Krishnan for $3.247 Million.

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