Ad placements are really important to grow your website including profit. and Finding the right Ad placement can be tricky. Each website is unique so monetization techniques cannot be standard for every website. Finding the best ad placement is all about personalization. It is important that you find out what works for you. It is no rocket science to place your ads but you do require some data and knowledge to place ads perfectly.
What is Ad Placement?
Ad placement is an ad unit or group of ad units used to specify areas on the publisher’s website where advertisers are entitled to place their ads.
Common ad placements include:
- Headers and footers
- The beginning middle, or end of articles
- The beginning middle, or end of videos
Why is Ad Placement Important?
- Ad placement can identify better audiences
- Correct Placement of the ads can change the click-through rates (CTRs)
- Ad placement improves brand awareness
- Ads can be targeted to a particular audience
6 Tips for Best Ad placement on your Website
1. Your Revenue Model is Important
Your revenue model is essential to determine your ad placement strategy. If you practice the CPM ad model then work on your impression number and Ad quality. If you employ a CPC model then your strategy should be focused on improving your Click through rates. If you operate both CPC and CPM then prioritize the model that brings in more capital.
CPC - CPC stands for Cost per click
CPM - CPM stands for cost per 1000 impressions
2. Traffic Analysis
Before placing Ads understand you audience. Check your monthly users and page views. You can also use tools like Google Analytics to check which country is offering the majority of traffic. Focus on the region that offers maximum traffic to your website.
3. Seek Guidance from Google
Google can improve your Ad placement strategy. The quality content offered by Google is the reason it's still an industry leader when it comes to tech. It has the largest database of sellers and buyers from around the world. The enormous data provided by Google should not be overlooked.
Ad sizes and display layout marked as most common by Google
- 300 x 250 – in feed between on content on desktop webpage
- 728 x 90 – on leaderboard with/under logo
- 300 x 600 – sidebar sticky on desktop webpage
Don't forget to check the ad viewability standard adopted by Google.
4. Testing is the key to Best Ad Placements
While testing your ads customize your ads in numerous ways. You can take the help of several tools available such as Google Ad Manager offers A/B testing experiment. You can also employ third party testing apps to test placements for various webpages.
A great tool that can help you find the highest engagement is the Heatmap tool. No Ad placement can guarantee you success in ad revenue, so keep trying different combinations.
Here are some of the Top Analytics Tools for SaaS that can help you improve your website.
5. Balance your Ads between ATF and BTF
There are two important aspects that you should acknowledge while placing ads on the website is ATF(Above the Fold) and BTF(Below the Fold). Above the folds are more effective ads because they appear to the users without scrolling.
It is not advisable to overpopulate ATF ads for better impressions. Nor push all your ads below the fold where they are unseen by the users. Remember users start scrolling as soon as the page loads so these ads should appear on users screen as soon as possible.
6. Video Advertising
Many marketers are planning to add video advertisements to their content strategy. Investing in video advertising is a great move as reports show that video advertising gets better user engagement. You can test options like out-stream video ads that can be run using VAST and VPAID services.
Ad placements get better by experience so go with the best performing ads on your website. Understand your Audience and analyze your traffic effectively. Generate reports of your existing placements and their performance. It is important to find out what works for you rather than what works for others.