Such insane and rapid growth of TikTok has been experienced all of a sudden that creators there were not considered as influencers for quite a time. Users doubted that how can a newbie become famous overnight? And what is the guarantee he won’t disappear as rapidly as he raised?
Brands struggled to put their faith in the TikTokers because their popularity seemed too fragile and easy to fall until recently. However, in no time TikTokers turned out to be as noteworthy as other social media influencers when it comes to paid partnerships with brands. No wonder media agencies and brands looked at it as a worthy platform and willingly included TikTok in their marketing strategy.
What is TikTok and how popular it is?
TikTok, launched in 2017, has taken the internet with over 1.5 Billion downloads. Started as a video-sharing app in China, emerged from Musical.ly in 2018, it grew into an empire.
TikTokers are expert in creative ideas like lip syncs of popular songs, memes, video challenges, karaoke, comedy-dramas, and dance videos that will entertain the user for hours. Each TikTok video posted has the opportunity to be viewed by millions of the users. This accessibility is because TikTok’s algorithm is among the one of the best, providing every TikTok user with an equal opportunity to go viral.
TikTok has grown tremendously over the last couple of years, it was downloaded more than 1.5 billion times.
TikTok, before banning in India, had more users in India than anywhere. It had more Indian users than those of China, with the United States backing up the third place, with over 123 million downloads.
How to find TikTok Influencers
To track a TikTok influencer in a marketing campaign, one has to find reputable TikTok influencers to partner with. Brands must apply their best judgment when selecting influencers to represent their brand.
By not researching carefully may put brands at risk of falling short with their TikTok influencer marketing campaigns. Brands should be familiar with what’s important to influencers in brand collaboration. Here are some tips to successful TikTok influencer marketing campaign.
Explore Trending Hashtags On TikTok
TikTok offers a navigational control on its application. Users can search for hashtags, in particular, specific user handles, and keywords on the mobile app. Users can go to the Discover page and search the required or trending terms/keywords within the top search bar. Users and brands identify top trending videos from the tabs like Top, Videos, Users, Hashtags, and Hashtags.
Analyze Target Audience
First of all, determine if the target audience is on TikTok and if they are, analyze which influencers would be suitable with the branding or marketing.
Presuming that TikTok creators with the highest followers are impactful is the biggest misunderstanding and users should avoid doing that.
Find Existing Influencer Content
Users can even search for video content that’s tagged with #ad to identify sponsored content on TikTok. This enables brands to quickly locate existing influencer content to decide if those influencers are worth contacting about collaboration offers.
Look for Influencers On Other Social Media
You can check on the other popular social platforms for already known influencers, like Instagram and YouTube.
Influencers commonly boast themselves on multiple platforms, which means if they’re excelling on Instagram and YouTube, they may also have a growing TikTok fanbase. It’s always beneficial to check in on the influencers who have already worked with on other platforms.
Platforms to find TikTok Influencers
Brand marketers or any marketing agencies are constantly looking for influencers on TikTok for their marketing campaign. To market on, organizations need analytics to select the right influencers, as well as to measure and track the performance of the content. There are several tools to look for TikTok influencers.
Upfluence provides a robust influencer search and a discovery module. It also provides brands and marketers several tools to assist with social listening and ties altogether with additional tools that allow them to manage their campaigns with ease.
It consists of a massive database of around a million influencers across social media. You can search for influencers using as many keywords as you require for the organization. You can dig deeper into keywords to both find TikTok influencers and also reduce influencers to more manageable numbers to narrow down the selection process.
Lets Influence has a team of experienced product, design, creative sales & marketing professionals who came together to create an influencer platform. This platform provides tools for brands and agencies to discover influencers dealing primarily in TikTok and manage their campaigns.
Influsoft was planned and designed by a professional team of Influencer Marketing professionals who spotted a need for a fully functioning platform that manages the entire Influencer Marketing campaign process cross-platform. It gives the Influsoft users insight on to track and achieve their goals, maximizing return for brands and marketers.
The key benefits include brand analysis & Social Listening, AI-powered authenticity (to check whether an influencer has an authentic following), and it has fraud detection capabilities to get the authentic and accurate details of an influencer. Influsoft is like a one-stop-shop when it comes to influencer platforms.
Julius allows brands to filter through a huge database of influencers that is out of the capability of a human review. There are multiple filters available, Julius provides users with the ability to jot down selected names from a list of influencers based on several search criteria.
However, on Julius, TikTok influencers cannot be searched. TikTok itself uses Julius, meaning there’s a high probability the platform will roll out TikTok search capabilities shortly.
Fanbytes helps brands find influencers across multiple social media channels, with TikTok being its most recent additional platform. Fanbytes consists of more than half a million TikTok influencers.
It even gives access to TikTok bios and influencers who have mentioned other brands. The platform has also run its TikTok influencer campaigns, making Fanbytes a reliable resource for finding TikTok influencers.
The Bottom Line
Everyone is now almost familiar with TikTok influencer marketing. even if the platform is getting banned in some countries, users have seen gaining its popularity.
Brands have onboarded many influencers and making themselves profitable organizations. Companies have partnered with many experienced influencers marketing agencies to launch an impactful TikTok influencer campaign.