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Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to
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On YouTube, several youthful content creators have amassed a massive following by posting videos in which they try on clothes, evaluate products, or demonstrate new makeup looks. A Delhi-based YouTuber named Sejal Kumar has 883,000 subscribers. In a video called "How I get ready for a shoot,"
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In a world where social media is supreme, number of followers and likes decide your identity and person’s worth, a new breed of influencers is emerging, wielding ‘nay’ sword, and criticism as their purpose to make their digital presence. They are no other but ‘De-influencers’. "Stop buying supplies,
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The First SBI Lady Chairman, Arundhati Bhattacharya, is a retired banker. She was the first woman to be the chairperson of the nation's largest bank, SBI. Under her leadership, SBI grew its network to around 17,000 branches and services over 330 million customers with a presence in
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This article has been contributed by Shiraz Khan, Founder/Director, Spicetree Design Agency (SDA). A report published by Kalaari Capital revealed that there are around 80 million online content creators in India, including video streamers, bloggers, influencers, and physical product creators. Of these, only 1,50,000 could monetize their
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A software-facilitated economy created on platforms like YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans, Tiki, and Patreon that allows creators and influencers to earn revenue is known as the Creator Economy. As the internet evolved over the years, so did its use. The virtual universe of the world wide
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Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses. At a fundamental level, influencer marketing
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Launched on February 14th, Valentine’s Day, in the year 2005 by Steve Chen, Chad Hurley, and Jawed Karim as an online video-sharing and social media platform, YouTube’s impact on society has been unprecedented. In the last decade and a half of its existence, YouTube has influenced popular culture,
Cosmetic Industry
The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Finnet Media. Digital transformation and the use of technology are evolving in all business aspects. All businesses are leveraging new trends to optimize their marketing
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> This article is contributed by Mr. Sumit Gupta, Founder Whizard API and The Viral Pitch. Influencer marketing as a new-age marketing strategy has gained prominence over the period of time. Influencers are considered a beneficial medium that helps boost traffic generation in today’s times. However, what is often
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Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything. Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc. One of the most popular
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Influencer marketing is the type of promotion that relies on using key pioneers and personalities to drive your message to the bigger market. As opposed to promoting to an enormous gathering of shoppers directly, you rather procure or pay influencers to get the word out for you. Influencer promoting regularly
influencers
An influencer is someone who can influence the lives of others or a group of people. An influencer is also capable of changing the world for the better. Influential people have more power to create movement and change than others. According to a survey, 17% of companies spend over half
social media
Digital Media - something that has changed the idea of marketing and advertising over the decades. It can be safely put that digital media’s growth is that of a dorky teenage kid who’s just been hit by puberty. It now has become an independent platform for digital content
flipkart
Flipkart has come up with the idea of launching social commerce on its 2GUD platform. 2GUD social commerce platform is owned by Flipkart where it sells all its refurbished goods. This new feature has been introduced to the users with a concept of uninterrupted video shopping. Influencers Playing An Important